Social Media Success Summit October 2013 slideshare

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Social Media Success Summit
October 2013

What IS SMSS13??
Social Media Success Summit 2013
• The worlds largest online social media conference
• 33 sessions Live event with Q&A
• All sessions also recorded & transcribed

How to grow your social media influence: Mark Schaefer
Scarcity – what can you provide that is unique?
Likability – the internet is like a party, you need lots of positive experiences before you get
invited
Social Proof – people look for clues to substantiate social proof, are you part of online ‘top
influencers’ lists, shares, how many followers do you have, do you get RT a lot etc.

How to grow your social media influence: Mark Schaefer

6 Advanced strategies for lead generation and prospecting on
LinkedIn: Viveka von Rosen
• You NEED a keyword strategy
• Find the right keywords at
www.linkedin.com/skills
• Add your new keywords to your
professional headline, your titles,
description in experience, summary
section & interests

How to improve your Facebook marketing: Mari Smith
• When the word SHARE is included in a Facebook post stats suggest more
shares/comments and likes occur. Utilise social calls to action & increase
engagement, tell your audience what you want them to do

How to leverage SlideShare Marketing for more exposure and
revenue: Todd Wheatland
• Slideshare allows you to upload infographics, high definition video’s blog feeds etc.
• Re-purpose your content for slideshare, you can customise just about anything to fit
in with Slideshare formats

How to leverage SlideShare Marketing for more exposure and
revenue: Todd Wheatland
• Ability to generate leads reporting, for just
$19 a month you can understand who is
reading and downloading your content
• Reporting includes rolling summary of last
1000’s visitors including their locations,
content accessed, organisation often
identified and receive a referral URL as
well
• Many lead generation opportunities, such
as building in forms at the end of your
presentations such as signing up to email
• Tremendous SEO power,
optimise against keywords
• Ensure you optimise
thumbnails

How to maximise your LinkedIn Influence: Stephanie Sammons

How to maximise your LinkedIn Influence: Stephanie Sammons
• “This is who I am, what I do
and who I help.” No need to
restrict your title to just your
name and role
• Use KEYWORDS
• Add rich media to your profile,
videos, documents, audio,
images etc.
• Get active in high quality
groups, or create your own.
This takes time but can be well
worth the investment
Profile Picture

How to optimise your blog for search: Rich Brooks
• Following removal of organic keywords, there are still other ways
• Review landing pages you are getting the most traffic to, what
keywords and content is contained within these? Monitor trends and
optimise against these

• HAVE A MOBILE SITE, Google is starting to penalise those that aren’t
• WP Touch Pro – WordPress tool you can use to turn your website into a mobile site, pro allows
tablet as well
• Does your page content match up to the keywords your target audience are actually searching
for?
• Think about what your customers BIGGEST PROBLEMS are? Brainstorm keywords around this
• Use keywords in the title, and the first sentence of your content, as required after that
• Create a compelling meta description that encourages clicks
• SEO plug-in – Yoast – following you completing the necessary elements it then reminds you
what you still need to do and what could be improved
• Think numbered lists, infographics (good for back links), embedded videos, best of lists etc.

How to run successful Pinterest Contents: Melanie Duncan

How to simplify your social media marketing with free tools:
Ian Cleary
• Utilise HootSuite to separate out
key influencers in areas of interest
and interact with those relevant
conversations
• Utilise Nimble to manage your
relationships, prompts you to
interact with people you haven’t
interacted with for a while and you
can nominate important people you
want to be reminded about
• You can also view interactions
across each platform and see where
most of the activity is

Ian Cleary
• Use Feedly as a content aggregator & then buffer to share via your channels

Ian Cleary
• Dlvr.it is another content platform that allows you to easily share content to your various social
platforms from once place

Ian Cleary
• www.semrush.com.au is another great tool for researching competitors and what keywords
they are getting and optimising against (free for around 3 uses a day)
• www.socialcrawlytics.com is a competitor content and popularity tool
• www.opensiteexplorer.org – compare competitor sites and see how they rank against yours
• www.twitonomy.com – helps you understand twitter activity
• www.picmonkey.com – free image editing tool

How to succeed on Instagram : Brand Panel

How to succeed with Google+: Jesse Stay

How to thrive with content marketing: Joe Pulizzi

How to use LinkedIn for Corporations: Neal Schaffer

How to use LinkedIn for Corporations: Neal Schaffer
• Is your company LinkedIn page linking
to all of your other digital channels?
Apart from driving traffic it also helps
to create back-links everywhere you
can
• Optimise company and employee
profiles against keywords
• LinkedIn’s busiest hours are morning
& midday Monday to Friday
• Questions receive 50% more
comments

How to use online video to generate leads: David Siteman Garland

How to use online video to generate leads: David Siteman Garland
• Drive traffic to a specific channel (website for example) via a link in your description
with an incentive, but ensure it is to an optimised landing page. Don’t drive them to
your homepage, that is just wasted traffic

How to use Pinterest for more traffic, leads and sales:
Cynthia Sanchez

How to use Pinterest for more traffic, leads and sales:
Cynthia Sanchez
• Your content MAY already be getting pinned, you can check here – pinterest.com/source/your
URL – this will display who pinned what and which board they pinned it to

How to use social media to boost your video views:
James Wedmore

Why you need to rethink your social media marketing: Jay Baer

And the rest…
• How to measure your social media return on investment – Nichole Kelly
• How to create blog posts people love to share – Jeff Bullas
• How to get started with Mobile Marketing – Greg Hickman
• How to integrate social media marketing with online marketing efforts – Lee Odden
• How to use online video to get big brand results – Brand panel of Paul Colligan, Jim
Lourderback & Clayton Talmon de l’Armee
• How to rapidly grow your email list with Facebook – Amy Porterfield
• How to reach your customers on their smartphones with social media – Jamie Turner
• How to unlock Facebook’s most powerful advertising tools – Jon Loomer
• How to use Twitter to grow your traffic and sales – Kim Garst
• How to get big brand results from Facebook – Brand Panel of Rick Mulready, Umang
Shah & Jason Townsend
• How big businesses do Pinterest marketing – Brand panel of Beth Hayden, Michael
Bepjo & Angela Thompson
• How to turn tweets to dollars: Brand panel of Neal Scaffer, Hennifer Lashua & Alicia
Picciotti
• How to grow your business with podcasting: Brand Panel of Michael Stelzner, Michael
Hyatt & Chris Brogan

Social Media Success Summit October 2013 slideshare

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