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Ian van Reenen
CTO
Not Invented Here
Build or Buy in the Subscription Economy
Agenda
•  Introducing CentraStage
•  The benefits of being a SaaS business
•  The CIO’s dilemma – to buy or to build
•  Why Subscription
•  The future as I see it
Here’s a video that explains a
bit about what CentraStage
does
"software deployed as a
hosted service and accessed
over the Internet."
So why not just
B U I L D I T O U R S E L V E S ?
…RIGHT?	
  
Lets say (hypothetically)
We’re	
  experts	
  at	
  what	
  
we	
  do,	
  this	
  is	
  our	
  
business;	
  and	
  as	
  a	
  
result	
  you	
  get	
  a	
  faster	
  
implementa:on	
  of	
  a	
  
best	
  of	
  breed	
  product	
  
while	
  you	
  focus	
  on	
  
your	
  core	
  capabili:es.	
  
Mul:-­‐tenancy	
  results	
  
in	
  lowers	
  costs	
  due	
  to	
  
economies	
  of	
  scale,	
  
and	
  be?er	
  and	
  more	
  
robust	
  services	
  such	
  as	
  
security,	
  storage	
  and	
  
tools.	
  
1 2
I w a s t o b u y i t …
Turn	
  capex	
  into	
  opex,	
  
join	
  an	
  innova:ve	
  
community	
  and	
  
benefit	
  from	
  a	
  
professional	
  service	
  
that	
  is	
  proven,	
  
complete,	
  reliable,	
  
predictable	
  and	
  
affordable.	
  
4
You	
  get	
  industry	
  best	
  
prac:ce,	
  cer:fica:on	
  
and	
  compliance;	
  and	
  a	
  
focus	
  on	
  delivery	
  and	
  
performance	
  backed	
  
by	
  enforceable	
  Service	
  
Level	
  Agreements.	
  
3
What are the advantages of a
subscription model?
SUBSCRIPTIONADVANTAGES
$
PRICE	
   SCALE	
  
F O R T H E C U S T O M E R
$
PRICE	
   ACQUIRE	
   BILL	
   COLLECT	
  
NURTURE	
   ACCOUNT	
   MEASURE	
   ITERATE	
   SCALE	
  
SUBSCRIPTIONADVANTAGES
F O R T H E P R O V I D E R
Thank you!

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Build vs. Buy: The Cio's Dilemma (Centrastage)

  • 1. Ian van Reenen CTO Not Invented Here Build or Buy in the Subscription Economy
  • 2. Agenda •  Introducing CentraStage •  The benefits of being a SaaS business •  The CIO’s dilemma – to buy or to build •  Why Subscription •  The future as I see it
  • 3. Here’s a video that explains a bit about what CentraStage does
  • 4. "software deployed as a hosted service and accessed over the Internet."
  • 5. So why not just B U I L D I T O U R S E L V E S ? …RIGHT?  
  • 6. Lets say (hypothetically) We’re  experts  at  what   we  do,  this  is  our   business;  and  as  a   result  you  get  a  faster   implementa:on  of  a   best  of  breed  product   while  you  focus  on   your  core  capabili:es.   Mul:-­‐tenancy  results   in  lowers  costs  due  to   economies  of  scale,   and  be?er  and  more   robust  services  such  as   security,  storage  and   tools.   1 2 I w a s t o b u y i t … Turn  capex  into  opex,   join  an  innova:ve   community  and   benefit  from  a   professional  service   that  is  proven,   complete,  reliable,   predictable  and   affordable.   4 You  get  industry  best   prac:ce,  cer:fica:on   and  compliance;  and  a   focus  on  delivery  and   performance  backed   by  enforceable  Service   Level  Agreements.   3
  • 7. What are the advantages of a subscription model?
  • 8. SUBSCRIPTIONADVANTAGES $ PRICE   SCALE   F O R T H E C U S T O M E R
  • 9. $ PRICE   ACQUIRE   BILL   COLLECT   NURTURE   ACCOUNT   MEASURE   ITERATE   SCALE   SUBSCRIPTIONADVANTAGES F O R T H E P R O V I D E R
  • 10.