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RedLink’s business analytics tool built specifically for academic publishers
Leverages a sophisticated software in
the bac...
Visualize, analyze and
interpret data
Stay on top of your business with powerful data and deep intelligence at your
finger...
Powerful pug n play software
Works with multiple data types
and sources to give flexibility to
organizations
Integrates wi...
Value-based technology solutions
Don’t sell a product,
sell a new way of
thinking
Measuring publishers’
performance on
sev...
The Evolution of Decision Making: How Leading Organizations Are Adopting a Data-Driven Culture, HBR Analytic
Services, 201...
Vision for next 5 years
To be the leader
in offering customer insights into every aspect of
publishing strategy—from conte...
Publishes world’s
highly cited
scientific literature -
print and online - for
46 focused
disciplines in
Biomedical, Life,
...
Publishes NRC Press
journals, a collection of
16 Scientific & Technical
subscription-based
peer-reviewed journals
distribu...
RedLink enables academic publishers to know their customer:
A game changer
Unifying
information from multiple
sources into...
Our team has found RedLink
very useful…particularly in
communication with some of our
sales agents around the world.
They ...
 RedLink Presentation - Dotcoms to Watch - APE Conference 2015
 RedLink Presentation - Dotcoms to Watch - APE Conference 2015
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RedLink Presentation - Dotcoms to Watch - APE Conference 2015

APE 2015 Presentation

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RedLink Presentation - Dotcoms to Watch - APE Conference 2015

  1. 1. RedLink’s business analytics tool built specifically for academic publishers Leverages a sophisticated software in the backend and a simple, intuitive, user- friendly dashboard at the frontend Gives actionable insights into customers and their behavior Provides detailed analytics to put data in context Keeps track of downloads and usage of titles Allows publishers to stay ahead of the curve and grow business Specifically for academic publishers
  2. 2. Visualize, analyze and interpret data Stay on top of your business with powerful data and deep intelligence at your fingertips Unified and analytics dashboard Know trends, subscription expiration data and usage history Customize and download excel reports Identify new potential and market opportunities
  3. 3. Powerful pug n play software Works with multiple data types and sources to give flexibility to organizations Integrates with sales AND customer analysis tools like Salesforce, Omniture Platform agnostic - Works with any vendor-based OR self-hosting solutions
  4. 4. Value-based technology solutions Don’t sell a product, sell a new way of thinking Measuring publishers’ performance on several metrics vis-à-vis competition, discovering new opportunities Speeding up and simplifying complex analysis of data of multiple types and sources Highly accurate data with integrity checks for foolproof analytics Secure platform that keeps valuable data confidential Web-based dashboard with instant access Data accuracy and integrity Security and trust RedLink Benchmarks
  5. 5. The Evolution of Decision Making: How Leading Organizations Are Adopting a Data-Driven Culture, HBR Analytic Services, 2012 Analytics is CHAN GINGIndividuals and Organizations
  6. 6. Vision for next 5 years To be the leader in offering customer insights into every aspect of publishing strategy—from content acquisition to sales To help publishers know their customers through cutting edge technology solutions to cater to their needs and drive business growth
  7. 7. Publishes world’s highly cited scientific literature - print and online - for 46 focused disciplines in Biomedical, Life, Physical, and Social Sciences (including Economics) Overload of information about accounts in different geographic locations Lack of transparency and data integrity checks Analytics a cumbersome process More value for customers Greater dissemination of content Increased revenue Reduced cost Sales teams got fast and easy access to region-specific data of accounts Sales teams met business targets AR saved valuable time of internal staff PROBSOLURES Helping publishers to stay ahead
  8. 8. Publishes NRC Press journals, a collection of 16 Scientific & Technical subscription-based peer-reviewed journals distributed in more than 175 countries. CSP is also responsible for various workflow components of 13 client journals on a pay-for-service model Helping publishers to stay ahead At the time of renewal, a big pharma client notified a decline in usage of its two titles Client saw no value in considering a multi-year CSP subscription contract Analytics a cumbersome process Build a solid case supported by numbers and visual snapshots Data anaomaly was detected. Normalized numbers instead indicated 4% y-o-y increase in client usage The client renewed multi-year subscription contract with CSP Quickly run usage reports See data in graphical format Find anomalies in data PROB LEM SOLU TION RES ULT enabled CSP to:
  9. 9. RedLink enables academic publishers to know their customer: A game changer Unifying information from multiple sources into faceted and intelligent data Enabling niche analytics and helping create bespoke reports Enhancing market performance and customer satisfaction Opening up newer markets - identifying otherwise not visible revenue streams Identifying better product-market fit
  10. 10. Our team has found RedLink very useful…particularly in communication with some of our sales agents around the world. They are telling us that they have never seen reporting like this, and they find it helpful in communicating with customers. - Charlotte McNaughton Director of Publishing Technologies American Society of Civil Engineers (ASCE) Customer Testimonial

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