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Apprendre à penser comme un journaliste

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Workshop animé par Maud Camus (https://twitter.com/maudcamus)
Vous voulez découvrir les astuces clés pour être au top de sa PR-forme ?! C'est par ici ☝️
Journalistes, storytelling, interviews, media : apprendre à naviguer ce milieu n'est pas forcément chose facile donc Maud a décidé de venir nous livrer ses meilleurs tips pour savoir comment raconter et sublimer son histoire entrepreneuriale sans non plus entrer dans le royaume du bullshit

Publié dans : Business
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Apprendre à penser comme un journaliste

  1. 1. HOW TO THINK LIKE A JOURNALIST? The first steps to tell the vision beyond your product
  2. 2. EMEA PR Manager PR & Comms Senior Comms consultant BACKGROUND
  3. 3. The Media (finally) showcase Women Entrepreneurs
  4. 4. MEDIA & JOURNALISTS DEBUNKING MYTHS 🍿
  5. 5. ENTREPRENEURS’ BIAIS ABOUT JOURNALISTS Don’t get technical issueLooking for drama 🕵‍♀ 🛠 🦄 Misrepresent reality
  6. 6. JOURNALISTS’ BIAIS ABOUT ENTREPRENEURS Hide the truthWithhold information 🙅 👀 ⌛ Market themselves for short-term interest
  7. 7. JOURNALISTS’ EXPECTATIONS Information & Angle Data & Facts Controversy (or conflict) Compelling stories
  8. 8. JOURNALISTS’ CONSTRAINTS Media competition Racing against time 🏃🏻‍♀ 🏆
  9. 9. 1. Friendliness is not friendship 2. ‘Off the record’ doesn’t exist 3. Journalists turn over 4. Don’t underestimate youth KEEPING IN MIND
  10. 10. DEFINING YOUR OWN STORY! 🍿
  11. 11. YOUR BUSINESS’ VISION IS BIGGER THAN ITS PRODUCT
  12. 12. What is your history and experience Where comes from the passion for what you’re doing What inspired you to found your online business What are the bigger social issues you’re tackling Why what you’re doing is different What is special about you (and your cofounder(s)) TO BEGIN WITH - ASK YOURSELF: YES YES YES YES YES YES ✔ ✔ ✔ ✔ ✔ ✔
  13. 13. A FRAMEWORK Write down these key messages “What we are” - your business in 100 words “Our operating philosophy" - your company style “How I got here” - what you achieved to date “What I do” - what does the business look like “Our role in society” – the bigger social issue YES YES YES YES YES YES ✔ ✔ ✔ ✔ ✔
  14. 14. INSPIRATION: FEMPO EXAMPLE
  15. 15. INSPIRATION: FEMPO EXAMPLE
  16. 16. DO’S 1. Write down your key messages 2. Stay true to yourself <3 3. Think about your dreamed headline 4. Step into your customers’ shoes
  17. 17. DON’TS 1. Use jargon 2. Create a fake story or figures 3. Think with only the media in mind 4. Disperse yourself, try to PR your business instead of focusing on your business
  18. 18. 🔥💖 🔥 INTERVIEWS TIPS & TRICKS
  19. 19. INTERVIEWS DO’S 🔥💖 🔥
  20. 20. 1. Work on your key messages (facts, figures, examples, anecdotes) 2. Write your ideal headline 3. Assert your main angle from the beginning 4. Drive the conversation and keep your main messages in mind 5. Watch your non-verbal behavior (diction, speed, look, silence…) 6. Ask for clarity
  21. 21. INTERVIEWS DON’TS ⚔
  22. 22. 1. Disperse yourself, share too many details 2. Use jargon 3. Keep on talking when you already replied 4. Wait for the “ideal” question to tell your key messages 5. Create fake figures/stories
  23. 23. YOURTURN!

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