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[Cultissime]
Having a good
team, or even an
excellent team isn't
enough - you need
to build a “cult.”
Cultissime: How to Create your Startup's Culture
Most founders ride a fine
line between feeling in total
control and going crazy
Welcome to the club

you're normal!
Creating a cult starts
with the way in which
you build your team -

the hiring process!
The best ideas are those
where you can convince
people to join even
when there is no money
Full-time, equity-only
commitments are a

key sign of strength!
You are only as good

as your weakest asshole
PRINCIPLES
Interviewing
is not good enough
Hire Slowly
Fire Quickly
A = a(a), so a=a
B=c(c), b=c and c=0
You can also hire fast

And fire fast - it requires a lot of strenght
Your team must
have ownership
“thank God I got a
job early on in this
company, because
there’s no way I
could get one now”
Make Sure Every Single Candidate is

Treated Like Gold
Don’t Negotiate

Be Fair
Create a Dominant

Market Share
Why Buy Silver

when you can Rent Gold
Be transparent
Try new shit

All the time
If you discover

a rock star

pay them
Founders Don’t Interview Candidates

it’s the Other Way Around
You have already decided
to risk everything to do
your idea; for them, this is
your idea and you are
asking them to risk their
career for you
If you find a person you want on
your team, then never let go!
Press?
PRACTICES
Try Before You Buy
Founder's

Veto
“The most common
reason why people
don't make it
through is actually
not competence,
it's culture”
Double Unanimous

(Making them all say "yes")
Hire for talent, not

negotiating skills
Offer them the

Peter Thiel Deal!
Miscellaneous: 83b, Game
Rooms, Food, Big Monitors,
SOMA, yada, yada!
One Mile Rule
Know Your Worst
Case Scenario
Remember: it is not
your birthright to lead
your team just because
you founded your
company. You must
earn it every single day.
apply@thefamily.co

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Cultissime: How to Create your Startup's Culture