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« THE KEY STARTUP METRICS
FROM IDEATION TO
ACQUISITION »
#TFWORKSHOP
TheFamily


code: lamifasisi
WIFIWIFI
DISAGREE ON TWITTER!
#TFWORKSHOP
#TFWORKSHOP
STELLA GARBER
VP OF MARKETING AT TRELLO
@STARTUPSTELLA
« THE KEY STARTUP METRICS FROM
IDEATION TO ACQUISITION »
From Ideation To Acquisition
The Family: October 30th
Stella Garber
VP of Marketing
Who Am I?
• VP, Marketing @
• Co-Founder/CEO, (acquired 2015)
• Founding Team, TechStars ’10, (acquired
2012)
• Brief stin...
Goals For Today
• Cover basic life cycle of a startup
• Share my personal experiences as an
entrepreneur
• Plenty of time ...
Questions to Start?
Ideation
• Make a framework. Use it religiously.
• Mine:
• Am I going to be passionate about solving this problem
in 5 yea...
Product Development
• Scale down your idea of an MVP
• Launch something that has metrics you can track
• Always be selling...
Building a Team
• How to find the right cofounder
• Analyze in terms of long term and short term
• Consider: risk tolerance...
Questions Founders Ask
• When should I raise money?
• Should I raise money?
• Should I do an accelerator?
• How do I know ...
Funding The Business
• Seed Funding - money from angel investors, friends
and family, etc to build something
• Series A - ...
Angels vs VCs
• Angels
• Informal
• Passionate
• Live vicariously
• Don’t do follow
on
• VCs
• Sophisticated
• Value add d...
How To Find Investors
• Almost all completely organic and network driven
• No secret formula
• Try to develop a robust net...
Getting Traction
• Initial questions to answer:
• What are my unit economics?
• How can I iterate and move quickly?
• What...
Unit Economics
• Customer Acquisition Cost (CAC)
• Customer Lifetime Value (CLTV or just LTV)
• LTV>CAC
Acquisition
• Can come along when you don’t expect it
• Like most things, will come from networking
• Lean on investors
• ...
Questions?
• Contact me:
• @startupstella on Twitter
• **Also- Trello is great. You should use it.**
SEE YOU SOON!


LOVE.
THEFAMILY.CO

___
___
"From ideation to acquisition" by Stella Garber from Trello
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"From ideation to acquisition" by Stella Garber from Trello

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Stella will discuss the challenges and key metrics founders need to focus on based on the stage of their startup. From
ideation, fundraising, gaining traction, and acquisition, Stella will share personal experiences, having experienced the startup life cycle a couple of times.

Stella Garber is VP of Marketing at Trello. Before Trello, Stella was CEO and cofounder of matchist, a marketplace for developers and entrepreneurs. She was also on the founding team of FeeFighters, a payments startup acquired by Groupon in 2012. Follow her writing on Forbes (http://www.forbes.com/sites/stellafayman/) or on Twitter. (twitter.com/startupstella).

Publié dans : Business
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"From ideation to acquisition" by Stella Garber from Trello

  1. 1. « THE KEY STARTUP METRICS FROM IDEATION TO ACQUISITION » #TFWORKSHOP
  2. 2. TheFamily 
 code: lamifasisi WIFIWIFI
  3. 3. DISAGREE ON TWITTER! #TFWORKSHOP
  4. 4. #TFWORKSHOP STELLA GARBER VP OF MARKETING AT TRELLO @STARTUPSTELLA « THE KEY STARTUP METRICS FROM IDEATION TO ACQUISITION »
  5. 5. From Ideation To Acquisition The Family: October 30th Stella Garber VP of Marketing
  6. 6. Who Am I? • VP, Marketing @ • Co-Founder/CEO, (acquired 2015) • Founding Team, TechStars ’10, (acquired 2012) • Brief stint in VC at OCA Ventures and Foundation Capital • MBA, University of Chicago Booth School of Business, BA, Northwestern University
  7. 7. Goals For Today • Cover basic life cycle of a startup • Share my personal experiences as an entrepreneur • Plenty of time for questions and discussion
  8. 8. Questions to Start?
  9. 9. Ideation • Make a framework. Use it religiously. • Mine: • Am I going to be passionate about solving this problem in 5 years? • Do I have the right set of skills and experiences to solve this problem? • Will this be the type of business I want to run? • Will I have access to the right resources?
  10. 10. Product Development • Scale down your idea of an MVP • Launch something that has metrics you can track • Always be selling • Constantly iterate • Beware seeking validation for your ideas
  11. 11. Building a Team • How to find the right cofounder • Analyze in terms of long term and short term • Consider: risk tolerance, working style, future goals • Align compensation with incentives • Should you consider a technical cofounder?
  12. 12. Questions Founders Ask • When should I raise money? • Should I raise money? • Should I do an accelerator? • How do I know when there is product/market fit? • When will I know I’ve built something of value?
  13. 13. Funding The Business • Seed Funding - money from angel investors, friends and family, etc to build something • Series A - you’ve built something, now scale it and get traction • Series B - you’ve found the formula, now add fuel to the fire
  14. 14. Angels vs VCs • Angels • Informal • Passionate • Live vicariously • Don’t do follow on • VCs • Sophisticated • Value add driven • See a ton of deal flow • Understand the market
  15. 15. How To Find Investors • Almost all completely organic and network driven • No secret formula • Try to develop a robust network well before you seek to fundraise • “Lines not dots” find graphic for this. • If they say no, find out why. Be relentless.
  16. 16. Getting Traction • Initial questions to answer: • What are my unit economics? • How can I iterate and move quickly? • What is my business model?
  17. 17. Unit Economics • Customer Acquisition Cost (CAC) • Customer Lifetime Value (CLTV or just LTV) • LTV>CAC
  18. 18. Acquisition • Can come along when you don’t expect it • Like most things, will come from networking • Lean on investors • Lean on entrepreneurship community • Understand acquirer’s perspective
  19. 19. Questions? • Contact me: • @startupstella on Twitter • **Also- Trello is great. You should use it.**
  20. 20. SEE YOU SOON! 
 LOVE. THEFAMILY.CO
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