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3 ways to get downloads
Deﬁned by Neil Patel 1 Push Advertising, Promo Swap, Aﬃliation à You coerce users to come to you 2 Pull Content Marketing à You entice users to come to you 3 Product Referral program à You use your product itself to bring them to you
Pull App Store Optimization Content
Optimize the ﬁrst 3 lines with strong call to action, keywords, icon, screenshots, social proof Reviews Track every day and ask your friends to contribute! Velocity Push natural downloads with paid downloads on a short period of times to get at the top of the App Store
Pull Get featured Build a
Great App “Make stuﬀ that people want.” Follow the Guidelines Design, Name of the app, Users Acquisition… Utilize New Platform Features iCloud, Passbook… Make it Universal iPhone, iPad, EN/FR/ES/DE/IT Get in touch with Apple / Google
à Research The right contact
1. Deﬁne what publications your target audience consumes 2. Focus on the journalists who write on your topic. The pattern to guess an email ﬁrstname.firstname.lastname@example.org ﬁrstnamelastname@domain.com Gmail plugin Rapportive 1. Start with a list of possible email addresses. 2. Paste those into a new Gmail message. 3. Rapportive will scour the web to pull up social media proﬁles for accounts linked to that email.
à Story angles & Press
Kit Right message to right media Create Press Release dedicated to your target media: high tech, consumer, your niche market… Inside your Press Kit Press release, icon, screenshots, promocode, links to your social media, video, press page. Old fashioned mail still works Send your press kit with cool goodies to the top journalists & inﬂuencers in your target audience.
à Build & Get Involved
Do your PR Spend some times to reach out and create relationships with top journalists. You are the expert: Share content about your company, competitors and market. Follow reporters on Twitter Engage journalists with relevant messages on Twitter. Be visible Write articles and speak at events as much as possible. Journalists are there to cover it, so it is a good opportunity to get noticed!
à Be persistent Use Gmail
plugin Yesware Find out who opens your emails. Create the news Plan a PR push related to your product every quarter. If you don’t have any big news, create informative content for your audience (i.e. survey, statistics). Be current Follow up when the journalist has the highest chance to be interested by your topic (i.e. before holidays for travel app).
Product Referral program Give away
your product Credits, storage, discount, feature, bonus, sample… Win/Win incentive User shares his user code and get credits when it’s used Promote your referral program Engage your audience and implement social APIs
Product API Integration Don’t force
your user to login They are already connected. Why ask again? Get activity from social media What my friends are doing on the app? Send activity and invitations to social media What I’m doing on the app? How can I invite my friends? Don’t forget to update! APIs evolve often
Bonus Be curious Read as
more as possible Growth Hacking is a big community with and a lot of tactics you will use tomorrow don’t exist today. Connect and exchange This is why you’re here. Test and try, even if it sounds dirty at ﬁrst Bad buzz is still a buzz. Optimize all the way Never stop to analyze, optimize and test!