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Retention is King 
Users that stick around from 
one time period to another.
“How do we acquire 
more users?”
“How do we get better at 
keeping the users we 
already have?”
“The process in which you convert 
new users who don’t care about your 
site into recurring users that are loyal 
and continually drive page-views.” 
! 
— Andrew Chen
5 reasons why 
retention is important
#1 
Leaky buckets don’t need 
more water. They need 
their holes fixed.
#2 
Activated members are like 
super-high quality leads.
#3 
Increasing your retention by 20% 
is the same as increasing 
your overall traffic by 20%
#4 
People that have been retained for 
long periods of time are more likely 
to evangelize for your product.
#5 
An increase in retention 
increases the lifetime value 
of the customer (LTV)
13 retention tactics
Good-old email
Drip campaigns
More than just a product
Red Carpet
Make it annual
Survey forms
Amazing customer support
Inactive users
Add features, Kill features
Exit surveys
Get in touch with at-risk customers
Community
Statistics
Conclusion: 
Make them happy :)
Questions? ;)

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Is Growth Important? Yes. But Retention Is King