1.
Growth
Hacking with
open source

2.
marketing graduate
self-taught developer
developer advocate
@nico_g

3.
Growth hacking
Attract a lot of users at a low cost...
… by means of technological integration

4.
Open source software
Software which source code is made available...
… for free...
… for everyone...
… for anything.

5.
Why would you even do it?

6.
Reaching new communities
Competitors’ users Tech
enthusiasts
Haters

7.
Polishing your brand reputation
Building a
reputation
HiringLeveling up

8.
How to do it?

9.
Solve a real problem.
50% 100
+
of emails opened
on mobile
emails clients
available
2000s
time HTML4
belongs to
Know the pain

10.
Be innovative.
High-level
abstraction
Semantic and easy to learn
Greatly customizable and composable

11.
Identify opportunities
and use cases.
Is your code
valuable?
Do I want to tweak it?
Will your code benefit from
contributions?

12.
Make sure your code is
clean & documented.
// Easy to understand
// Easy to use
// Easy to change

13.
Let’s start!

14.
Building a community
starts now.

15.
Identify communities &
influencers

16.
Define
- Who are your personas?
- Who do you want to reach?
- Which are the communities where you can
find those people?
→ Email integrators, developers, designers

17.
Prioritize
- Is your project of interest to them?
- Is the community inclusive/welcoming?
- What is the impact of this community?
→ #emailgeeks, Litmus, /webdev & /
programming subreddits...

18.
One upvote worth a thousand upvotes
950+3000+ 200+ 40+
Github
trending
Weekly
Newsletter
Frontpage 3 subreddits

19.
Be careful
DOS
- Plan what you will post
- Plan when you will post
- Plan who will post
DON’TS
- Sound promotional
- Share direct links
- Ask for upvotes like
crazy publicly

20.
Start building
relationships… EARLY!

21.
Chat as much and early as you can
Ask for feedback!

22.
Figure out what and
how you’ll hack asap.

23.
Track and leverage data
Views
Clicks
Shares
Downloads
Opens

24.
Build bridges between
your company and the
framework

25.
Keep the open source
real.

26.
Keep involved

27.
Be transparent
RFC

28.
Make contributions easy

29.
Reward contributors

30.
Take care of your
community.

31.
Listen to them

32.
Listen to them
When they talk to you When they just talk

33.
Talk to them and give them
news

34.
What do I get?!

35.
Grow market shares

36.
Startup love

37.
Sales deals

38.
Partnerships deals

39.
Grow your product

40.
Move your company
culture forward

41.
Moving your culture forward
Tech and dev focused Team building

42.
https://twitter.com/mjmlio → follow
https://www.producthunt.com/tech/mjml → upvote
http://mjml.io → subscribe
hi@mjml.io → get in touch

43.
GIFTS
Send 120 000 emails for free with the
promocode:
MJMLROCKSTHEFAM
Part of TheFamily? We have a killer deal for
you
Reach out at
ecosystem@mailjet.com

44.
Questions?
Thanks!