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Of great company cultures of
the future
Building blocks
Anthony Reo, CPO & co-founder Bunch.ai
Charles O’Reilly, Graduate School of Business, Stanford University
The problem 90% of startups fail,
but why?
MVPInitial product
market fit
When you start out
Team Health
Learn &
improve Gain
interaction
When you hire your first 10 employees
Team Health
.
Learn &
improve Gain
interaction
Wrong hire
Lack of cordination
Lack of infrastructure
Wrong
prioritization
When you gro...
Wrong hires
Lack of communication
Lack of infrastructure
Wrong
prioritization
Growth pains take over, alignment declines
T...
When toxic culture starts spreading, it‘s extremely hard to get back on track
Charles O’Reilly, Graduate School of Business, Stanford University
“Organizations within the high-tech
industry with signi...
Charles O’Reilly, Graduate School of Business, Stanford University
“Organizations within the high-tech
industry with signi...
Charles O’Reilly, Graduate School of Business, Stanford University
“Organizations within the high-tech
industry with signi...
Biggest risks of failure are pre product-market-fit and....
Time
Growth
MVP
Product/
Market Fit
Channel/
Market Fit
Maturi...
Biggest risks of startup failure are pre product-market-fit and SCALING
Time
Growth
MVP
Product/
Market Fit
Channel/
Marke...
Bunch acts as an immunesystem for your company as you scale
Wrong hires
Lack of communication
Lack of infrastructure
Wrong...
Alignment between strategy and behavior drives success
BehaviorStrategy
Aligned
Strong
culture
What is strong organizational culture?
Strong culture describes “a set of norms […]
that are widely shared and strongly he...
• It gives the team some first principles to fall back on
• It aligns people on values that matter to the company
• It pro...
What is culture?
Culture Design (2017)
Culture values Adaptable
Customer-Oriented
PrincipledResults-Oriented
Detail-Orientation
Collaborative
Achievement oriente...
To be clear, this is NOT…
skills
-Strength in a certain
technical area or domain.
• Javascript Master
• Sketch Genius
• Ra...
“Real company values are the
behaviors [...] that we particularly value
in fellow employees.”
Netflix Culture Deck, 2016
How do you measure it?
Bunch Culture Report Sample (2017)
How do you measure it?
Bunch Culture Report Sample (2017)
Hierarchy of cultural norms
We scraped 100k+ Glassdoor reviews
for benchmark data
0
10
20
30
40
50
60
70
Adaptability Collaboration Customer-orientation Detail-orientation Results-orientation Focus on pri...
0
10
20
30
40
50
60
70
80
Adaptability Collaboration Customer-orientation Detail-orientation Results-orientation Focus on ...
0
10
20
30
40
50
60
Adaptability Collaboration Customer-orientation Detail-orientation Results-orientation Focus on princi...
Market capital
$1.8b
Total funding
$205.4m
Culture alignment
92%
Glassdoor
4.1
What do they do ?What is their culture like...
Market capital
$9b
Total funding
$478m
Culture alignment
95%
Glassdoor
4.4
-4
-2
0
2
4
6
8
10
120 = Unicorn Avg.
• Employe...
Market capital
$31b
Total funding
$4.4b
Culture alignment
91%
Glassdoor
3.8
-3
-2
-1
0
1
2
3
4
5
6
70 = Unicorn Avg.
Sourc...
0
5
10
15
20
25
Adaptability Collaboration Customer-orientation Detail-orientation Results-orientation Focus on principles...
0
5
10
15
20
25
Adaptability Collaboration Customer-orientation Detail-orientation Results-orientation Focus on principles...
0
5
10
15
20
25
Adaptability Collaboration Customer-orientation Detail-orientation Results-orientation Focus on principles...
Rocket Internet as the Startup Factory Results-orientation
Launching a successful startup business in 80 days Results-orientation
0
5
10
15
20
25
30
Adaptability Collaboration Customer-orientation Detail-orientation Results-orientation Focus on princip...
0
5
10
15
20
25
Adaptability Collaboration Customer-orientation Detail-orientation Results-orientation Focus on principles...
Customer-
orientation
Adaptability
Collaboration
Focus on principles
Customer-orientation
Adaptability
Customer-orientation Customer-orientation...
Get in touch
Anthony Reo
anthony@bunch.ai
www.bunch.ai
Prochain SlideShare
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"How to Craft a Growth Culture" by Anthony Reo, Co-Founder & Product at Bunch

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The team at Bunch is dedicated to using the power of data and psychology to redefine the way companies work. They've decoded what growth culture means and how to find yours.

Misalignment of organisation & communication tends to grow exponentially as you scale. That's why getting culture right early is so crucial. In this talk, their Co-Founder Anthony shares insights on what are the elements of a strong culture, how to express it, and how to adapt during crucial lifecycle stages.

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"How to Craft a Growth Culture" by Anthony Reo, Co-Founder & Product at Bunch

  1. 1. Of great company cultures of the future Building blocks Anthony Reo, CPO & co-founder Bunch.ai
  2. 2. Charles O’Reilly, Graduate School of Business, Stanford University The problem 90% of startups fail, but why?
  3. 3. MVPInitial product market fit When you start out Team Health
  4. 4. Learn & improve Gain interaction When you hire your first 10 employees Team Health
  5. 5. . Learn & improve Gain interaction Wrong hire Lack of cordination Lack of infrastructure Wrong prioritization When you grow to 100+ employees Team Health
  6. 6. Wrong hires Lack of communication Lack of infrastructure Wrong prioritization Growth pains take over, alignment declines Team Health
  7. 7. When toxic culture starts spreading, it‘s extremely hard to get back on track
  8. 8. Charles O’Reilly, Graduate School of Business, Stanford University “Organizations within the high-tech industry with significantly stronger culture deliver 5 higher annual revenues than those with less strong cultures.” “A company's culture is the foundation for future innovation. An entrepreneur’s job is to build the foundation.” Brian Chesky, Founder Airbnb
  9. 9. Charles O’Reilly, Graduate School of Business, Stanford University “Organizations within the high-tech industry with significantly stronger culture deliver 5 higher annual revenues than those with less strong cultures.” “The best companies are deliberate about culture. They design it and defend it.” Dharmesh Shah, CTO & founder of Hubspot
  10. 10. Charles O’Reilly, Graduate School of Business, Stanford University “Organizations within the high-tech industry with significantly stronger culture deliver 5 higher annual revenues than those with less strong cultures.” “Intuition and gut feeling don’t scale, and even if it did, it’s not a good idea.” Des Traynor, Co-founder Intercom
  11. 11. Biggest risks of failure are pre product-market-fit and.... Time Growth MVP Product/ Market Fit Channel/ Market Fit Maturity
  12. 12. Biggest risks of startup failure are pre product-market-fit and SCALING Time Growth MVP Product/ Market Fit Channel/ Market Fit Maturity
  13. 13. Bunch acts as an immunesystem for your company as you scale Wrong hires Lack of communication Lack of infrastructure Wrong prioritization Team Health
  14. 14. Alignment between strategy and behavior drives success BehaviorStrategy Aligned Strong culture
  15. 15. What is strong organizational culture? Strong culture describes “a set of norms […] that are widely shared and strongly held throughout the organization” Chatman, Caldwell, O’Reilly & Doerr (2015)
  16. 16. • It gives the team some first principles to fall back on • It aligns people on values that matter to the company • It provides stabliity for the company • It provides trust that bind people together • It gives you a list of what to do and what not to do (exclusion) • It allows you to retain the right employees. If you have strong core values, you’ll know who you do and do not want to retain. Why strong organizational culture? - Alfed Lin, COO and Chairman Zappos
  17. 17. What is culture? Culture Design (2017)
  18. 18. Culture values Adaptable Customer-Oriented PrincipledResults-Oriented Detail-Orientation Collaborative Achievement oriented, action oriented, high expectations for performance Quick to take advantage of opportunities, willingness to experiment, risk-taking, fast moving, innovative Precise, being analytical, paying attention to detail Listening to customers, being market driven, being customer oriented Having integrity, high ethical standards, being honest Cooperative, team oriented Chatman, Coldwell, O’Reilly & Doerr, 2014“It’s ok to not know the answer, the team can find it.” “Deadlines, deadlines, deadlines.” “Let’s make it perfect.” “I want to do the right thing.” “I am quick to take advantage of opportunities.” “The customer is king!.”
  19. 19. To be clear, this is NOT… skills -Strength in a certain technical area or domain. • Javascript Master • Sketch Genius • Rainmaker Salesman Examples: personality -Traits derived from biological/environmental factors. • Introversion vs. Extroversion • Thinking vs. Judging • Intuitive vs. Observant Examples:
  20. 20. “Real company values are the behaviors [...] that we particularly value in fellow employees.” Netflix Culture Deck, 2016
  21. 21. How do you measure it? Bunch Culture Report Sample (2017)
  22. 22. How do you measure it? Bunch Culture Report Sample (2017)
  23. 23. Hierarchy of cultural norms
  24. 24. We scraped 100k+ Glassdoor reviews for benchmark data
  25. 25. 0 10 20 30 40 50 60 70 Adaptability Collaboration Customer-orientation Detail-orientation Results-orientation Focus on principles Avg. Market capital ~$242b Avg. Total funding $1.6b Avg. Culture alignment 90% Avg. Glassdoor 4 What is our culture like? What is most important to us? „I like working together with others “ Importancein% „I am quick to take advantage of opportunities“ „I work to satisfy our customers “ On average unicorn companies differentiate themselves through high adaptability, collaboration and customer-orientation Sources: Crunchbase, Glassdoor Bunch analysis 2018
  26. 26. 0 10 20 30 40 50 60 70 80 Adaptability Collaboration Customer-orientation Detail-orientation Results-orientation Focus on principles What is their culture like? What is most important to them? Importancein% Newly backed unicorn companies are primarily highly collaborative and adaptable Avg. Market capital ~$12.3b Avg. Total funding $2b Avg. Culture alignment 92% Avg. Glassdoor 4 „I like working together with others “ „I am quick to take advantage of opportunities“ „I work to satisfy our customers “ Sources: Crunchbase, Glassdoor Bunch analysis 2018
  27. 27. 0 10 20 30 40 50 60 Adaptability Collaboration Customer-orientation Detail-orientation Results-orientation Focus on principles Avg. Market capital Avg. Total fundingAvg. Culture alignment Avg. Glassdoor 4.1 What is our culture like? What is most important to us? Importancein% „I lead by example“ ~$700b 87% $70m „I work to satisfy our customers “ While the worlds most established technology players display higher customer-orientation and focus on principles Sources: Crunchbase, Glassdoor Bunch analysis 2018
  28. 28. Market capital $1.8b Total funding $205.4m Culture alignment 92% Glassdoor 4.1 What do they do ?What is their culture like? What is most important to them compared to others? -4 -2 0 2 4 6 8 100 = Unicorn Avg. Sources: Crunchbase, Glassdoor, Bunch Glassdoor Analysis 2018 https://blogs.dropbox.com/dropbox/2015/08/hack-week-2015/ • Annual ‘Hack Week’, a period of five days where Dropbox teams all over the world work on a project of their choice. Adaptability Results- orientation Collaboration Focus on principles Customer- orientation Detail- orientation Importancein% The TRIBE THAT LASTS Highly adaptable and collaborative, Dropbox focused on building a lean and scalable network of teams that moves fast Case study
  29. 29. Market capital $9b Total funding $478m Culture alignment 95% Glassdoor 4.4 -4 -2 0 2 4 6 8 10 120 = Unicorn Avg. • Employee first value creation - “We did an exercise where [employees] came up with values, workshopped them, and tried them on before finalizing them. • Round robin customer care - Every person on the team spends a portion of their day, week, or month on customer support. Sources: Crunchbase, Glassdoor, Bunch Glassdoor Analysis 2018 https://www.fastcompany.com/40508999/stripes-john-collison-on-the- core-values-that-shape-his-company Adaptability Results- orientation Collaboration Focus on principles Customer- orientation Detail- orientation Importancein% What do they do ?What is their culture like? What is most important to them compared to others? Highly collaborative and adaptable, Stripe executes as an aligned, large scale team and therefore can deliver large scope, highly complex and innovative projects The TRIBE THAT LASTS Case study
  30. 30. Market capital $31b Total funding $4.4b Culture alignment 91% Glassdoor 3.8 -3 -2 -1 0 1 2 3 4 5 6 70 = Unicorn Avg. Sources: Crunchbase, Glassdoor, Bunch Glassdoor Analysis 2018 https://blogs.dropbox.com/dropbox/2015/08/hack-week-2015/ • TBD Adaptability Results- orientation Collaboration Focus on principles Customer- orientation Detail- orientation Importancein% What do they do ?What is their culture like? What is most important to them compared to others? Collaborative, adaptable and customer-oriented Airbnb scaled a highly personalized offering very quickly across the globe The LEARNING HOST Case study
  31. 31. 0 5 10 15 20 25 Adaptability Collaboration Customer-orientation Detail-orientation Results-orientation Focus on principles Avg. Market capital Avg. Total funding $6.2b Culture alignment 79% Avg. Glassdoor 4 What is our culture like? What is most important to us? „I always keep my team in the loop“ Importancein% Sources: Crunchbase, Glassdoor, “I share responsibilities“ $935b „I notice mistakes quickly„
  32. 32. 0 5 10 15 20 25 Adaptability Collaboration Customer-orientation Detail-orientation Results-orientation Focus on principles Avg. Market capital Avg. Total funding €468m Culture alignment 80% Avg. Glassdoor 3.6 What is our culture like? What is most important to us? „I always keep my team in the loop“ Importancein% Sources: Crunchbase, Glassdoor, „I focus on the outcome, rather than the process“ “I share responsibilities“ $11b
  33. 33. 0 5 10 15 20 25 Adaptability Collaboration Customer-orientation Detail-orientation Results-orientation Focus on principles Avg. Market capital Avg. Total funding $1.1B Culture alignment 87% Avg. Glassdoor 3.3 What is our culture like? What is most important to us? „I always keep my team in the loop“ Importancein% Sources: Crunchbase, Glassdoor, „I focus on the outcome, rather than the process“ „I am willing to experiment“ $4.1b
  34. 34. Rocket Internet as the Startup Factory Results-orientation
  35. 35. Launching a successful startup business in 80 days Results-orientation
  36. 36. 0 5 10 15 20 25 30 Adaptability Collaboration Customer-orientation Detail-orientation Results-orientation Focus on principles Avg. Market capital Avg. Total funding $751m Culture alignment 77% Avg. Glassdoor 4.1 What is our culture like? What is most important to us? „I always keep my team in the loop“ Importancein% Sources: Crunchbase, Glassdoor, „I focus on the outcome, rather than the process “„I notice mistakes quickly “ $3.2b
  37. 37. 0 5 10 15 20 25 Adaptability Collaboration Customer-orientation Detail-orientation Results-orientation Focus on principles Avg. Market capital Culture alignment 79% Avg. Glassdoor 3.5 What is our culture like? What is most important to us? „I always keep my team in the loop“ Importancein% Sources: Crunchbase, Glassdoor, „I notice mistakes quickly“ „I lead by example“ $11.2b
  38. 38. Customer- orientation
  39. 39. Adaptability Collaboration Focus on principles Customer-orientation Adaptability Customer-orientation Customer-orientation New-Venture Development Start-Up Activites Venture Growth Business Stabilization Innovation or decline Profit,Productivity,Revenues Faliure Innovation Decline As companies grow adaptability shifts towards a focus on principles, while customer-orientation stays central to a company’s success
  40. 40. Get in touch Anthony Reo anthony@bunch.ai www.bunch.ai

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