How to create value from your web traffic by Salvatore Bruno

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Adding ad banners may change your way of perseption of your users and pullote their navigation. Thus, Salvatore Bruno will give you hints on creating a better value added for your website.

Business

« HOW TO CREATE VALUE FROM
YOUR WEB TRAFFIC »
#TFWORKSHOP

#TFWORKSHOP
« HOW TO CREATE VALUE FROM YOUR WEB TRAFFIC »
SALVATORE BRUNO
FOUNDER OF IPERABA
@IPERABA

SEE YOU SOON!
 
LOVE.
THEFAMILY.CO 
___
___

From web traffic to
value
10 ways to «monetize» your web traffic

From web traffic to
value
10 ways to «monetize» your web traffic
1. The average clickthrough rate of ads across all formats and
placements is 0.06% (Source: Display Benchmarks Tool)
2. Ad blocking grew by 41% globally in the last 12 months ->198
million active users (Source: PageFair)
3. A 2014 study found that 18- to 34-year-olds were far more likely to
ignore online ads, such as banners, those on social media and
search engines, than they were ignoring traditional TV, radio and
newspaper ads.  
(Source: eMarketer)
4. About 50% of clicks on mobile ads are accidental.  
(Source: GoldSpot Media)
5. 33% of internet users find ads completely intolerable  
(Source: Adobe)

“Price is what  
you pay. Value
is what you get.”
Warren Buffet

How to create value from your web traffic by Salvatore Bruno

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