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Harnessing The Power Of
How to Make Your Ads Convert
@derraleves
About Me
• On YouTube since 2005
• Own Company That Focuses On
Audience Development &
Growth, Monetization from
YouTube/Video, & Paid Media
Strategies.
• YouTube Certified, 5 Adwords
Certifications, Google Analytics
Certified and more.
8.7 Billion Views
On Youtube
2.3 Billion Views
On Youtube
ONE MILLION
SUBSCRIBERS
ON
9
Subscribe - YouTube.com/DerralEves
BigYouTube Channels &Ton More Businesses!
New Online Consumer
Loves Micro-Moments
14
15
Want To Know Moments
Want To Go Moments
Wan To Do Moments
Want To Buy Moments
Want To Watch Moments
Five Types Of Micro-Moments
Shark
Tank
Invested
CONTENT IS KING
All Content Needs
To Add Value
What Value Will Your Content Offer
INSPIRE EDUCATE ENTERTAIN
The Power of
Direct Response
Videos
Ron Popeil
Sold Billions
Power Pitch Video Formula
Capture
Attention
Problem
Credibility1
Solution
Credibility2
Credibility3
CallToAction
Repeat
Power Pitch Video Formula
Capture
Attention Problem
Credibility1
Solution
Credibility2
Credibility3
CallToAction
Repeat
TheGUSH
Power Pitch Video Formula
Capture
Attention
Power Pitch Video Formula
Capture
Attention Problem
Power Pitch Video Formula
Capture
Attention Problem
Solution
Power Pitch Video Formula
Capture
Attention Problem
Credibility1
Solution
Credibility2
Credibility3
Power Pitch Video Formula
Capture
Attention Problem
Credibility1
Solution
Credibility2
Credibility3
CallToAction
Power Pitch Video Formula
Capture
Attention Problem
Credibility1
Solution
Credibility2
Credibility3
CallToAction
Repeat
TheGUSH
DISTRIBUTION IS QUEEN
…SHE HAS THE REAL POWER!
Questions??
@derraleves
/derraleves
“How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant.

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