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Startups & corporates are a bit like David & Goliath... You need to get creative to beat the odds
If you're B2B or playing in an established industry, knowing how to deal effectively with large organisations is a game changer. But you're in startup-mode: starting small, taking risks, moving fast and breaking things right? ⚡️
So how do you manage the power balance, navigate large and complex structures, and build legitimacy to get what you want?
Michael Stephan is the Co-founder and COO of Raisin, the leading deposit marketplace for investments throughout Europe. With +40 banks on the platform, they've totalled nearly €5 billion invested since its foundation in 2013.
In this talk, Michael explains how they managed to build these strong partnerships and will share his best tips with you!