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How we design at BlaBlaCar by Julien Pelletier

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Julien Pelletier, Experience Designer chez BlaBlaCar qui nous explique comment est organisé et pensé le design au sein de BlaBlaCar

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How we design at BlaBlaCar by Julien Pelletier

  1. 1. How We Design at BlaBlaCar
  2. 2. Hi, I’m Julien, Experience Designer at BlaBlaCar @jupelletier
  3. 3. We connect people who need to travel with drivers who have empty seats
  4. 4. and change the way 20 Millions people travel
  5. 5. In 19 countries
  6. 6. Why “Experience Designer”?
  7. 7. “The functionality of “finding a nice place to stay” is technically what many people use AirBnb for, but the real goal is for you to have a wonderful, memorable time wherever you’re going.” — Joe Gebbia
  8. 8. We imagine solutions that make the ridesharing experience as easy and enjoyable as possible.
  9. 9. Mainly, this means creating interfaces
  10. 10. Guidelines, content (Airbnb) Offline solutions (Lyft)
  11. 11. We’d like to bring something magical to our members
  12. 12. Our Workflow
  13. 13. Overview - All the Experience Designers work together as a Scrum team - 1 Product Owner - 1 week sprint - Weekly design meeting
  14. 14. Project types Structure the team Conversion Lab Innovation/Exploration Content / Education Current quarter product roadmap Next quarter product roadmap
  15. 15. Research 1 Design 2 Review 3 Deliver 4
  16. 16. Research 1
  17. 17. 1. Research Benchmark
  18. 18. 1. Research Quantitative Research
  19. 19. 1. Research Qualitative Research
  20. 20. 1. Research Journey Mapping
  21. 21. Design 2
  22. 22. 2. Design Tools Sketch Invision ???? Zeplin ?
  23. 23. 2. Design Template file Artboards AssetsUI elements
  24. 24. Pro tip
  25. 25. “A user interface is like a joke. If you have to explain it, it’s not that good.”
  26. 26. Watch your interface in Polish
  27. 27. It must be comprehensible
  28. 28. The text must fit
  29. 29. The text must fit ...ooops
  30. 30. Review 3
  31. 31. 3. Review - 15 minutes every morning within the Design Team - Specific review sessions with Product Managers - Validation with Head of Product & Founders - Check feasibility with Tech team
  32. 32. 3. Review Dropbox shared folder “Design Review” JIRA ticket id Scrum status Finder filters
  33. 33. 3. Review We only share dropbox links, no export file attached in our mails, Slack or JIRA = Exported designs always up to date
  34. 34. Deliver 4
  35. 35. - Kick-off meetings with devs (assets & interfaces delivery) - UI/UX Validation (on preprod or specific build) 4. Deliver
  36. 36. Data Driven Designers
  37. 37. A small change
  38. 38. Results
  39. 39. Questions? We hire! blablacar.com/dreamjobs

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