"Launching a new country: Lessons learned & mistakes to avoid!" by Dion McKenzie, UK Country Manager at Weebly
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This document summarizes Dion McKenzie's presentation on lessons learned from launching a new country. Some key points include: 1. Identifying launch markets based on factors like mobile usage, eCommerce spending, and publish rates. 2. The mechanics of international expansion including translation, marketing, payments, and legal setup. This involves finding partners for payments and translation that are native to the target country and can scale with growth. 3. Considering why, when, and who to launch in a new country. The presentation provides advice on country selection and the practical considerations for expanding a company's operations internationally.
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"Launching a new country: Lessons learned & mistakes to avoid!" by Dion McKenzie, UK Country Manager at Weebly
- 1. LAUNCHING A NEW COUNTRY: LESSONS LEARNED & MISTAKES TO AVOID! BY DION MCKENZIE #TFWORKSHOP
- 4. #TFWORKSHOP LAUNCHING A NEW COUNTRY: LESSONS LEARNED & MISTAKES TO AVOID! DION MCKENZIE UK COUNTRY MANAGER @DIONMCK
- 5. Overview 1. Weebly - our expansion into Europe 2. Identify your launch markets 3. The mechanics of international 4. Why, when and who
- 6. About Founded in San Francisco Online platform for website creation and commerce 38 million users 2015 was a busy year Carbon European Launch
- 7. 1. Identify your launch markets
- 8. Launching Going global Country selection Active Users Further expansion $480b $600b $640b $42b $66b Source: eMarketer October 2014 E-commerce Sales 2016, by region (projected)
- 9. Launching Going global Country selection Active Users Further expansion Mobile usage eCommerce spending Publish rate
- 10. Launching Going global Country selection Active Users Further expansion
- 11. 2. The mechanics of International
- 12. If your customers don’t understand you, they won’t buy from you Marty Homlish, Former CMO “
- 13. The mechanics of International nuts and bolts Translation Marketing Payments Legal setup
- 15. The mechanics of International nuts and bolts Translation Marketing Payments Legal setup
- 16. The mechanics of International nuts and bolts Translation Marketing Payments Legal setup
- 17. The mechanics of International nuts and bolts Translation Marketing Payments Legal setup
- 18. The mechanics of International nuts and bolts Translation Marketing Payments Legal setup Whistle & Bango / Ania & Rosie Douksnow / David & Paul Cmyparis / Hélène & Larissa UK UK FRANCE
- 19. The mechanics of International nuts and bolts Translation Marketing Payments Legal setup 1. Can you get paid 2. Is it native to your users 3. Does it scale with you
- 20. The mechanics of International nuts and bolts Translation Marketing Payments Legal setup
- 21. The mechanics of International nuts and bolts Translation Marketing Payments Legal setup Checkout flow Multi-platform Encourage payments
- 22. The mechanics of International nuts and bolts Translation Marketing Further expansion Legal setup
- 23. 3. Why, when and who
- 24. QUESTIONS?
- 25. 10 TIPS FOR A KICK-ASS PITCH! BY ANNABELLE ROBERTS FEBRUARY 26TH - 12:30PM REGISTRATION VIA MEETUP.COM NEXT EVENT