You thought building, posting and getting your App downloaded was hard?
Wait, the toughest part is yet to come! Getting people actually using your App and coming back for more may be (much) harder than you think…
During this 45 min. workshop, Philippe Dumont will share how to setup useful KPIs for your App and how to effectively retain, engage and convert users.
- Apps: There are downloads and downloads…
- The Valley of Fear: you got tons of downloads but no one is using your App…
- Achieving the 3 pillars of Mobile ROI: Retention, Engagement & Conversion
- What does Mobile Success look like?
- What will next-generation Apps look like?
Philippe is CEO and co-founder of Azetone, a platform that allow to visually analyze, improve and personalize the Mobile User Experience. He previously co-founded MyFanGroup, a mobile and digital marketing agency after heading Marketing and Communications for Microsoft EMEA as General Manager and CMO from 2002 to 2009.