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While convincing big businesses to pick your startup over incumbents is a hard earned win, sometimes it’s better to say no to a potential large B2B client - especially if they’re requesting a personalised feature.
Why? Because it’s vital for startups to stay true to their mission and value proposition, without being sidetracked - however, certain requests allow you to open new doors and better understand your target market.
- How do you know if a personalised feature will be an asset as you scale, or whether it's outside of your scope?
- At what point do you need to learn to say no to such requests?
- How do you strike the right balance and win over the client?
Jonathan Jenssen, UK General Manager at Stuart, joined us at The Family to share very intriguing stories on winning B2B business!