THEFAMILY.CO
MISSION = CULTURE
SERIOUSLY
TAKE CULTURE
STRONG
CULTURE IS
WIN
CULTURE LETS YOU
SMALL
EASY WHEN YOU’RE
COMPETENCE
DON’T RECRUIT FOR
4-YEAR AGE GAP
SINGLE FOUNDER
2 DATA POINTS
AGE
IT’S NOT ABOUT
CULTURE PERKS≠
CULT
PERKS WON’T BUILD A
GOOGLE
“DON’T BE EVIL”
AMAZON“WHAT’S WITH THE DOORS?”
A16Z$10-A-MINUTE RULE
FACEBOOK
MOVE FAST AND BREAK THINGS
IMITATE
DON’T TRY TO
FIGHT FOR
KNOW WHAT YOU
UNITE
CULTURE WILL
INCOMPATIBLE
CULTURE WILL TELL IF YOU’RE
“BETTER”
THERE IS NO
SPLIT CULTURE
THE REAL COST OF A
DETAILS
VALUES ARE IN THE
NETFLIX
CUTE POSTERS
IT’S NOT ABOUT
STARS
HIRE ONLY
“WHY”
KNOW THE
WHAT
HOW
WHY
STRUCTURE
“WHY” GIVES YOU
WILL CHANGE
“WHAT” & “HOW”
MECHANISM
DESIGN
FACEBOOK’S
ONE MILE RULE
THEFAMILY
THAT EATS TOGETHER
VISIBLE
COHERENT
GOOD CULTURE
SHARED
THANKS BABE!
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TheFamily: Do You Know Why?, By Oussama Ammar, Partner at TheFamily

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You can find the video here:
https://youtu.be/rZiGHA-atv0

You can explain what you do in a 10 second pitch. You can show how you do it through an amazing demonstration. But can you clearly define the reasons why you do it? If you can, you’ll attract the most motivated people, the ones who share the exact same purpose. If it’s true that startups’ missions are deeply rooted in the founders’ personal stories, they still need to be expressed and obvious for the rest of the team, the users and all the people you’re enrolling.


TheFamily strives for ambitious entrepreneurs in Europe, offering them education, tools and capital. At TheFamily, we believe that anyone can become a great entrepreneur.
http://www.thefamily.co/

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TheFamily: Do You Know Why?, By Oussama Ammar, Partner at TheFamily

  1. 1. THEFAMILY.CO
  2. 2. MISSION = CULTURE
  3. 3. SERIOUSLY TAKE CULTURE
  4. 4. STRONG CULTURE IS
  5. 5. WIN CULTURE LETS YOU
  6. 6. SMALL EASY WHEN YOU’RE
  7. 7. COMPETENCE DON’T RECRUIT FOR
  8. 8. 4-YEAR AGE GAP SINGLE FOUNDER 2 DATA POINTS
  9. 9. AGE IT’S NOT ABOUT
  10. 10. CULTURE PERKS≠
  11. 11. CULT PERKS WON’T BUILD A
  12. 12. GOOGLE “DON’T BE EVIL”
  13. 13. AMAZON“WHAT’S WITH THE DOORS?”
  14. 14. A16Z$10-A-MINUTE RULE
  15. 15. FACEBOOK MOVE FAST AND BREAK THINGS
  16. 16. IMITATE DON’T TRY TO
  17. 17. FIGHT FOR KNOW WHAT YOU
  18. 18. UNITE CULTURE WILL
  19. 19. INCOMPATIBLE CULTURE WILL TELL IF YOU’RE
  20. 20. “BETTER” THERE IS NO
  21. 21. SPLIT CULTURE THE REAL COST OF A
  22. 22. DETAILS VALUES ARE IN THE
  23. 23. NETFLIX
  24. 24. CUTE POSTERS IT’S NOT ABOUT
  25. 25. STARS HIRE ONLY
  26. 26. “WHY” KNOW THE
  27. 27. WHAT HOW WHY
  28. 28. STRUCTURE “WHY” GIVES YOU
  29. 29. WILL CHANGE “WHAT” & “HOW”
  30. 30. MECHANISM DESIGN
  31. 31. FACEBOOK’S ONE MILE RULE
  32. 32. THEFAMILY THAT EATS TOGETHER
  33. 33. VISIBLE COHERENT GOOD CULTURE SHARED
  34. 34. THANKS BABE!

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