THEFAMILY.CO
INVESTORS
MONEY?
WHY DO THEY GIVE YOU
MATTERS
WHEN & WHERE
LESS PRESSURE
LESS COMPETITION
EUROPE
CHEAPER
STARTING BECOMES
EARLIER
INVESTORS COME
WINNER TAKES ALL
BUTTERFLY
EFFECT
MONEY
WHAT, WHO, HOW, WHY
FASTER
MONEY MAKES YOU GO
YOU CAN
RAISE MONEY WHEN
LESS RISK
MORE MONEY
STARTUP?
WHAT IS A
VALUATION
CASH FLOW
IS UNPREDICTABLE
USELESS
PLAYING WITH NUMBERS IS
GROWTH CAPITAL
SURVIVAL CAPITAL
3 KINDS
STRATEGIC CAPITAL
SURVIVAL
VS
GROWTH
KILL YOU
SURVIVAL MONEY CAN
LOVEMONEY
NO DIVIDENDS
STRATEGIC CAPITAL MEANS
IMPACT
EVERY INVESTOR HAS AN
LOSTMONEY
OPINIONS
ZERO
BAD MONEY
NO MONEY IS BETTER THAN
INVESTOR SUIT
PHILANTHROPIST HEART
ANGEL INVESTOR
HUMAN DECISIONS
READY TO MAKE
CAPITAL
COMPETENCE
2 THINGS TO JUDGE
BIG NAMES
BEWARE OF
RISKALIGNMENT
EXTRAORDINARY
SEEK THE
VC
ANYWAY
THEY GET PAID
ENTREPRENEURS
VCs ARE
POLITICS
UNDERSTAND THE
COMPLICATED
THE ECONOMICS ARE
ONLY WAY
VCs ARE NOT THE
ABSOLUTE
DATA ISN’T
1 OR 0THERE IS NO MIDDLE
MILESTONE
VC MONEY IS A NICE
PERFORMANCE
IS YOUR NEW BOSS
I FEEL LUCKY
ANYONE CAN BE FIRED
SIGNAL
VC MONEY IS A
BUSINESSPEOPLE
HEDGE FUNDS
THE OTHERS
INDUSTRIAL PLAYERS
MO’ PROBLEMS?
MO’ MONEY
THANKS BABE!
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Money. Power. Respect. Oussama Ammar, Partner at TheFamily

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Anyone asking you to work on a business plan while you’re still searching for a virtuous business model isn’t an investor you want. Who you raise money from is a key question - not every dollar is the same. Good money comes when you can reverse the balance of power. Raising funds is like a mix between playing poker and buying a house. You need to go all in with your own cards. But you can’t keep a poker face in front of the landlord, because it could be a long-term relationship and it should be based on honesty. Learn how to do this, player!

TheFamily strives for ambitious entrepreneurs in Europe, offering them education, tools and capital. At TheFamily, we believe that anyone can become a great entrepreneur.
http://www.thefamily.co/

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Money. Power. Respect. Oussama Ammar, Partner at TheFamily

  1. 1. THEFAMILY.CO
  2. 2. INVESTORS
  3. 3. MONEY? WHY DO THEY GIVE YOU
  4. 4. MATTERS WHEN & WHERE
  5. 5. LESS PRESSURE LESS COMPETITION EUROPE
  6. 6. CHEAPER STARTING BECOMES
  7. 7. EARLIER INVESTORS COME
  8. 8. WINNER TAKES ALL
  9. 9. BUTTERFLY EFFECT
  10. 10. MONEY WHAT, WHO, HOW, WHY
  11. 11. FASTER MONEY MAKES YOU GO
  12. 12. YOU CAN RAISE MONEY WHEN
  13. 13. LESS RISK MORE MONEY
  14. 14. STARTUP? WHAT IS A
  15. 15. VALUATION
  16. 16. CASH FLOW IS UNPREDICTABLE
  17. 17. USELESS PLAYING WITH NUMBERS IS
  18. 18. GROWTH CAPITAL SURVIVAL CAPITAL 3 KINDS STRATEGIC CAPITAL
  19. 19. SURVIVAL VS GROWTH
  20. 20. KILL YOU SURVIVAL MONEY CAN
  21. 21. LOVEMONEY
  22. 22. NO DIVIDENDS STRATEGIC CAPITAL MEANS
  23. 23. IMPACT EVERY INVESTOR HAS AN
  24. 24. LOSTMONEY
  25. 25. OPINIONS ZERO
  26. 26. BAD MONEY NO MONEY IS BETTER THAN
  27. 27. INVESTOR SUIT PHILANTHROPIST HEART ANGEL INVESTOR
  28. 28. HUMAN DECISIONS READY TO MAKE
  29. 29. CAPITAL COMPETENCE 2 THINGS TO JUDGE
  30. 30. BIG NAMES BEWARE OF
  31. 31. RISKALIGNMENT
  32. 32. EXTRAORDINARY SEEK THE
  33. 33. VC
  34. 34. ANYWAY THEY GET PAID
  35. 35. ENTREPRENEURS VCs ARE
  36. 36. POLITICS UNDERSTAND THE
  37. 37. COMPLICATED THE ECONOMICS ARE
  38. 38. ONLY WAY VCs ARE NOT THE
  39. 39. ABSOLUTE DATA ISN’T
  40. 40. 1 OR 0THERE IS NO MIDDLE
  41. 41. MILESTONE VC MONEY IS A NICE
  42. 42. PERFORMANCE IS YOUR NEW BOSS
  43. 43. I FEEL LUCKY ANYONE CAN BE FIRED
  44. 44. SIGNAL VC MONEY IS A
  45. 45. BUSINESSPEOPLE HEDGE FUNDS THE OTHERS INDUSTRIAL PLAYERS
  46. 46. MO’ PROBLEMS? MO’ MONEY
  47. 47. THANKS BABE!

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