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As a startup founder, you’re playing a game where winners take all. Growth is hard. Of course, there are tons of growth hacking tips out there, but they all need to be taken with a grain of salt. Growth hacking is like a chemical reaction - if you’re doing it without having traction and organic growth already, it won’t really help you. You need the combination of elements to make things heat up. The only way to grow fast is to push so much and so hard that it feels almost impossible to keep up. Every founder has that fear deep inside when they realize that their growing company could very well die - and not in five years or in a year. The company could die tomorrow. Great founders use that fear and that knowledge to keep pushing forward and riding the wave. That’s why you can’t overthink things or try to plan them perfectly.
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