Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

LTE Broadband Adoption in the Philippines

1 212 vues

Publié le

This is the presentation I gave in the recent LTE Asia event (http://asia.lteconference.com) in Singapore. The Philippines has tremendous potential for broadband!

Publié dans : Technologie

LTE Broadband Adoption in the Philippines

  1. 1. LTE  Broadband  Adop.on   in  the  Philippines   Cocoy  J.  Claravall   24  Sept  2014  
  2. 2. •  State of Philippine Internet •  Local Market Trends •  Key Areas to Consider for Massive LTE Expansion •  Strategic Partnerships with OTTs AGENDA:
  3. 3. 3  
  4. 4. Internet quality, affordability, have been in the headlines … The  Need  for  Local  IP  Peering  
  5. 5. The  Philippines  at  a  Glance  …   7   There  are  s.ll  6.5  Filipinos  without  an  internet   connec.on  and  69%  that  s.ll  access  the  internet   via  internet  cafes.   The  average  Filipino  now  uses  the  internet  for   16.4  hours  per  month  vs.  before  where  TV  /   Radio  /  Print  dominates.     1 2 We actually surpassed 100M last July 27!
  6. 6. 8   Market  Trend:  Emergence  of  2nd  .er  ci.es     City   DSL   WiMax   LTE   Baguio   Metro  Clark       Malolos   Imus   Dasmariῆas   Sta.  Rosa   Lipa   Ilo-­‐Ilo   Bacolod   Dumaguete   Metro  Cebu   Cagayan  de  Oro   Davao   1   The  Philippines  at  a  Glance  …  
  7. 7. Market  Trend:  Higher  disposable  income  for  BPO  employees   THE  BPO  INDUSTRY  HAS  GROWN  AND  WILL  CONTINUE  TO  GROW   •  The  BPO  industry  has  been  growing  at  an  average  rate  of  30%  annually,  faster  than  PH   economy   •  BPO  employee  populaSon  expanding  20%  annually,  expected  to  conSnue    source:  Business  Processing  Associa0on  of  the  Philippines,  Everest  Analysis   BPO  EMPLOYEES  HAVE  HIGHER  WAGES  THAN  THE  AVERAGE  FILIPINO   •  The  BPO  sector  as  one  of  the  most  well-­‐paid  industries  in  the  country  (NSCB,  Aug  2012)   •  BPO  average  income  of    PHP  29,  385  vs.  Working  Filipinos  PHP    9,  619     sources:  2010  Annual  Survey  on  Philippine  Business  and  Industry;     www.bpmwatch.com   Market  Trend:  Increasing  HH  expenditure  for  recrea.on,  communica.on   Category   2013   2014   Growth  Rate   RecreaSon  and  Culture   24,  985     26,  146   4.6%   CommunicaSon   63,  575   67,  630   6.4%   2   3   The  Philippines  at  a  Glance  …  
  8. 8. Market  Trend:  Increased  penetra.on  and  usage  of  Devices   2015  Business  Planning   INCREASED  ADOPTION  OF  TABLETS  AND  SMARTPHONES   •  Globally,  42  million  units  of  tablets  shipped  in  2012  vs.  79  million  in  2013   •  In  the  Philippines,  growth  rate  of  tablets  from  3%  per  month  in  2012  to  5%  in  2013   •  Smartphone  have  finally  overtaken  feature  phones  in  monthly  sales  in  July  2013;   Phablets  increasingly  grabbing  share  since  July  2013   •  Lower  SRP  of  Smartphones  to  contribute  to  increased  penetraSon,  50%  now  priced   Php  7,500  and  below    source:  Morgan  Stanley  research,  Nielsen  smartphone  insights  2013,  GFK  Nov  2013  Panel  report   4   The  Philippines  at  a  Glance  …  
  9. 9. Source: Nielsen, Q1 2014 Smartphones  and  Tablets  growing  fast  while  laptops  stabilize.   •  Tablets’ boom is significant, moving a projected 1M units for 2014 vs. 832K last year (30% growth) •  Smartphones are also on an uptrend, moving a projected 7.7M units for 2014 vs 6.2M units last year. (24% growth) •  Laptops decline slowed down from 31% in 2013 to 13% in 2014 and still accounts for 354K units a year
  10. 10. Seven Key Areas to Prepare for Massive Expansion Gross   Adds   Customer   Care   D2D  Sales   Flow   Through   CollecSon   Agencies   Modem   (PSP)   Install  &   Repair   Teams   It’s all about People, Process, Partners, Systems, Tools & Passion!
  11. 11. Seven Key Areas to Prepare for Massive Expansion Gross   Adds   Customer   Care   D2D  Sales   Flow   Through   CollecSon   Agencies   Modem   (PSP)   Install  &   Repair   Teams   1.  Scale  up  recruiSng   2.  Fast  track  training   3.  Increase  producSvity   4.  Invest  in  tools   5.  Streamline  and   automate  processes   6.  Demo  to  sale   7.  Plug  and  play  product   8.  Remote  management   capabiliSes  
  12. 12. Seven Key Areas to Prepare for Massive Expansion Gross   Adds   Customer   Care   D2D  Sales   Flow   Through   CollecSon   Agencies   Modem   (PSP)   Install  &   Repair   Teams   1.  Scale  up  recruiSng   2.  Fast  track  training   3.  Remote  serviceability   checking   4.  Streamline  and   automate  processes   5.  Expand  collecSon   network   6.  Right  size  teams   (clusters,  stores,  ECs)  
  13. 13. Seven Key Areas to Prepare for Massive Expansion Gross   Adds   Customer   Care   D2D  Sales   Flow   Through   CollecSon   Agencies   Modem   (PSP)   Install  &   Repair   Teams   1.  Modem  Price   2.  Modem  Security   3.  Performance  monitoring   4.  Remote  manageability   5.  Vendor’s  track  record  and   commitment  to  grow  with   Globe  
  14. 14. WiMAX  to  LTE  Migra.on  (It’s  not  easy,  it’s  not  cheap!)   •  Cost  to  convert  a  subscriber  is  high   •  Messaging  is  key  -­‐  how  will  you  communicate  that  the   current  network  is  obsolete?   •  Will  current  RAN  support  dual  operaSon?   •  How  about  the  subscriber’s  device,  go  dual-­‐mode?   •  Core  architecture  of  each  technology  is  significantly   different,  requiring  concurrent  operaSon  of  both   networks  …   •  Not  to  menSon  book  value  of  the  WiMAX  infrastructure.   •  Spectrum  is  a  challenge,  TDD  and  FDD  are  not   compaSble  in  adjacent  spectrum.  
  15. 15. FB  has  become  the  new  CORE  …   22% 19% 20% 21% 22% 21% 48% 52% 55% 53% 54% 55% 6% 5% 5% 5% 4% 4%9% 10% 7% 8% 9% 9% 15% 13% 13% 13% 12% 12% Oct'13 Nov'13 Dec'13 Jan'14 Feb'14 Mar'14 Chat Social  Networking App  Store Video others TIME  SPENT   [Minutes/  day]   PLUS,  they  do  have  the  upper   hand  today:     •  Hard  to  beat  a  FREE  proposiSon,   •  Global,  wider  reach,   •  SScky  offers  through  their   conSnuous  innovaSon  (big  R&D   budgets),   •  Robust  feature  roadmap,  and   •  Cracked  the  code  in  terms  of   how  to  moneSze  the  service.    
  16. 16. 1.  ConSnue  to  partner  …  (with  cauSon),   2.  Drive  Globe  to  be  at  the  center  of  the   customer’s  digital  life,   3.  Build  strategic  partnerships  with  the   top  device  players,   4.  And,  on  top  of  it  all,  don’t  lose  focus   on  the  CUSTOMER  EXPERIENCE.   There’s  light  at  the  end  of  the  tunnel  …  
  17. 17. IN  SUMMARY   •  Huge  potenSal  exists  for  Broadband  (with  LTE,  the  Top   technology  of  choice).   •  Government,  media,  and  Filipinos  are  clamoring  for  it  –              “Build  and  they  will  come!”   •  The  economy  is  booming,  with  the  Outsourcing  industry   helping  fuel  growth  and  increase  in  consumer  spending,   •  Globe  needs  to  massively  build  the  capacity  and  presence  –   FAST!   •  WiMAX  has  to  be  migrated,  but  it’s  not  easy,  &  it’s  not  cheap.   •  OTT  players  like  FB  are  both  friends  and  foes,  key  is  how  to   balance  the  relaSonship  so  both  can  win.   •  Delivering  the  Next  Act  in  Customer  Experience  is  the  KEY.  
  18. 18. Qclaravall@globe.com.ph  

×