1. Analytics for Affiliates A4uexpo, London 2010 Tom Critchlow

2. Information Overload

3. Pinpoint Actions

4. Measure Cash

5. Setup

7. Improved collection for short visits to rich media or script-heavy pages.

9. Diagnosing Setup Issues Check for referrers from your own domain http://sitescanga.com

10. Group Goals By Action <a href="http://www.example.com/files/map.pdf" onClick="javascript: pageTracker._trackPageview('/socialmedia/twitter'); ">

11. Campaign Tracking http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55578

12. Advanced Setup

13. Custom Variables NOTE: Because the variables are sent in the __utm.gif request, they must be set before _trackPageview() or before an event is fired on a page.

14. Custom Variables

17. Page Level Custom Variables Use page-level custom variables to define a collection of page-level activities by your users. For example, you might have sections such as Life & Style, Opinion, and Business. You could set a custom variable to track all your articles by section

18. Tracking # of Reviews _gaq.push(['_setCustomVar', 1, // This custom var is set to slot #1. ‘Number of Reviews', // The top level name for the variable ‘1', // The Number of Reviews 3 // Page level variable ]);

19. Rank Checking http://www.seomoz.org/blog/tracking-organic-ranking-in-google-analytics-with-custom-variables http://yoast.com/track-seo-rankings-with-google-analytics/

20. Track Load Time http://www.optimisationbeacon.com/analytics/track-page-load-times-with-google-analytics-asynchronous-script/

21. Hack the code dis.tl/1touch Basic steps Include external .js file Add call to js function Start pulling out data

22. 4 new Custom Variables 64 characters total Including variable names l = original landing page s = original landing page query string r = original referrer q = original search query

23. =SUBSTITUTE(SUBSTITUTE(SUBSTITUTE(SUBSTITUTE(SUBSTITUTE(SUBSTITUTE(SUBSTITUTE(SUBSTITUTE(SUBSTITUTE(SUBSTITUTE(A1,"%2F","/"), "%2C", ","), "%3F", "?"), "%3A", ":"), "%40", "@"), "%26", "&"), "%3D", "="), "%2B", "+"), "%24", "$"), "%23", "#")

24. Show Me The Money

25. Track Form Drop Offs With Jquery http://www.distilled.co.uk/blog/conversion-rate-optimisation/using-jquery-and-google-analytics-events-to-track-form-abandonment/

27. Monitor them regularly

28. Look for biggest gaps

30. Segment Your Funnels http://analytics.blogspot.com/2010/07/using-wrong-tracking-code-can-cost-you.html http://www.paditrack.com/

31. A/B Testing Adsense http://www.optimisationbeacon.com/testing/how-to-test-adsense-in-google-website-optimiser-analytics/

32. Ecommerce Tracking

33. Full Ecommerce Suite

34. Insights & Analysis

35. Weighted Sort is Awesome Pro Tip – Works with conversion rate too!

36. Segments Are Awesome

37. Set up suite of segments Keep the numbers small and manageable. Report on each segment separately. Look for insights Examples: Social media traffic (reddit|stumble|twitter|facebook) Partners (partner1|partner2) Organic Email Etc

38. “Small Multiple”

39. Regex is Awesome Number of spaces: ^([^ ]+ ){5,50}[^ ]+$ Number of folders: ^/([^/]+/){1}[^/]*$ http://www.lunametrics.com/regex-book/Regular-Expressions-Google-Analytics.pdf

40. You Can Paste Regex Into GA

41. Monitor 404 Pages

42. For Affiliates

44. Ecommerce integration

45. Event tracking for downloads/outbound clickshttp://yoast.com/wordpress/google-analytics/

46. Mailchimp Integration

47. Worried About Traffic?

48. Diagnosing Traffic Drops Check traffic sources Check uptime Check rankings Check server logs for errors Check errors in Google Webmaster Tools Check specific section/page drops (segment!) Browse as Googlebot Check robots.txt Check rel canonical Check meta robots

50. http://www.flickr.com/photos/dylanroscover/3450505729/

51. http://www.flickr.com/photos/stuartconner/4291067605/

52. http://www.flickr.com/photos/mukumbura/4092900623/

53. http://www.distilled.co.uk/blog/conversion-rate-optimisation/using-jquery-and-google-analytics-events-to-track-form-abandonment/

54. http://www.lunametrics.com/regex-book/Regular-Expressions-Google-Analytics.pdf