How To Manage A Successful Affiliate Programme - Graham Keen/Buy A Gift, Zak Edwards/Prezzybox

How to Manage a Successful Affiliate Programme : Strategies from Award Winning Affiliate Managers Graham Keen Zak Edwards

What is affiliate marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search and Affiliates Natural Listings PPC listings

Paid search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Natural search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Affiliate Marketing in the mix

Preparing your site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Setting up an affiliate program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Advantages Affiliate Marketing – Merchants Survey Report 2007. Produced by E-Consultancy and Buy.at In house Network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who will run it? Advantages to both In-house Network / Agency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Setting up an affiliate program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sale of DVD Player: £200 Affiliate commission at 10%: £20 Network Override (30% of £20): £6 Total cost of sale: £26 / 13%

Setting commission levels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Running an affiliate program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who are affiliates? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Linking & Creative ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PPC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Incentivise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Become an affiliate ,[object Object],[object Object],[object Object],[object Object],[object Object]

Top Dos and Don’ts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How to Manage a Successful Affiliate Programme Q&A

How To Manage A Successful Affiliate Programme - Graham Keen/Buy A Gift, Zak Edwards/Prezzybox

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How To Manage A Successful Affiliate Programme - Graham Keen/Buy A Gift, Zak Edwards/Prezzybox