1. Performance Marketing & the World Beyond Online

2. Speakers Julia Stent Head of Partnerships Kevin Edwards Director of Strategy Gill Makepeace Affiliate Marketing Manager @Julia_Top10 @AffWin

3. ‘I had a bad experience the last time I shopped online, I’m not keen to try again’ ‘I like to shop on the move, through my mobile phone’ ‘I don’t like giving my credit card details online’ ‘I don’t have the internet at home’ The World Beyond Online Julia Stent - @Julia_Top10

4. Growth in Online US Online Spend UK Affiliate Spend + 50% in last three years + 42% growth in next three years Sources: eConsultancy, eMarketer Julia Stent - @Julia_Top10

5. The Carrot - Budgets $450,000,000,000 Sources: Brand Republic, Zenith Optimedia Julia Stent - @Julia_Top10

6. Broadband Penetration ‘I don’t have the internet at home’ Sources: Office for National Statistics, 2009 Julia Stent - @Julia_Top10

7. Consumer Confidence ‘I don’t like giving my credit card details online’ Source: Ofcom Julia Stent - @Julia_Top10

8. Online Purchasing Behaviour Source: Office of National Statistics, 2009 Julia Stent - @Julia_Top10

9. Who will purchase online? Julia Stent - @Julia_Top10

11. Mobile purchasing

12. Multi-channel promotions

13. Offline voucher redemption

14. Debenhams case studyJulia Stent - @Julia_Top10

16. Teletracking Transparency Julia Stent - @Julia_Top10

17. About me Kevin Edwards, Strategy Director Eight years affiliate network experience @IAB_AMC, @AffWin www.iabaffiliatemarketing.com Kevin Edwards – Affiliate Window

18. Objectives DIVERSIFICATION AND TRENDS Kevin Edwards – Affiliate Window

19. Case Study Kevin Edwards – Affiliate Window

20. Further Examples Kevin Edwards – Affiliate Window

21. The Opportunity Kevin Edwards – Affiliate Window

22. Case Study: The Hut Kevin Edwards – Affiliate Window

25. Case Study: SaveMe4Later 79% use their smartphones to assist with the shopping process Kevin Edwards – Affiliate Window

26. Case Study: Sccope Focus on advertisers with mobile enabled sites Kevin Edwards – Affiliate Window

27. INSERT GILL (DEBENHAMS) SLIDES HERE

29. Multi-channel approach