The Changing Dynamics of Link Building for Google 2012 and beyond

The Changing Dynamics of
Link Building for Google
2012 and Beyond

Christoph C. Cemper

7 Golden Rules of White Hat Link Building

7 Golden Rules of
White Hat Link Building

revisited and updated!

(C) 2012 CEMPER.COM & Link Research Tools

7 Golden Rules of White Hat Link Building

1. Relevant page & in content links
2. Domain Trust
classic
3. Natural Anchor Text from
4. NoFollow 2009
and 2007
5. Juicy Page
6. No Spam!
7. Don’t buy links for page rank!


Look it up

Original Post & Presentation 2009

http://cemper.co/7golden


Golden Rules of White Hat Link Building (1)

RELEVANT LINKS


Relevant Links

Top #1 and #2
for
„Cheap Flights“


Relevant Links for
„cheap flights“

• GOOD Link Profile for Travel #2

• source: www.LinkResearchTools.com


Relevant Links for
„cheap flights“

• GREAT Travel Link Profile for #1

• source: www.LinkResearchTools.com


Not Relevant Links for Flights

not so well themed (at #35)…

source: www.LinkResearchTools.com


… unless you
ARE
an
„entertainment“ site


IN CONTENT LINKS?


If you find something like this …


it is in-content, but it is still

Google
official blog
April 2012

(actual example given by Google)


Check link locations of your competition

source: www.LinkResearchTools.com



TRUST


Trust

Links
are a
Connection
from
Source to Target


Trust

Link Impact
also depends on
TARGET

More Trust = More Impact!


Domain Trust

YES!
same link, different effect

depending on where you link it TO


Four Types of Power * Trust Backlinks


High Trust and High Power

• GOLDEN: High Trust and High Power


Trustlinks „Lose Weight“ TOP10 2011 vs. #35

pretty ok distribution, with #35 having less


Trustlinks „Lose Weight“ TOP10 2012 vs. #35

w
o
w

More strong Trust Links for TOP10 than 2011



NATURAL ANCHOR TEXT


Backlinks „Link Building“ TOP10 2011 vs. #35
3
9
%

39% brand keywords


Backlinks „Link Building“ TOP10 2012 vs. #35
4
7
%

47% brand keywords - increased


Backlinks „Lose Weight“ TOP10 2011 vs. #35
5
9
%

59% brand keywords


6 Backlinks „Lose Weight“ TOP10 2012 vs. #35
5
%

47% brand keywords - increased


Keywords by number – what they wanted


Keywords by Power * Trust – what they got



NOFOLLOW


The NOFOLLOW Rule

Normal users don’t care
about NOFOLLOW
(and if all your links look like
they were built by an SEO
then you‘re in BIG trouble)


The NOFOLLOW Rule

you should blend in with competition…

2
%



JUICY PAGE


What is a JUICY page?

Juicy Page
=
it does rank!



• CEMPER Juice™

• proprietary metric
in
LinkResearchTools



No
Spam!
• Links on cheap link networks
• Links on automated article sites
• Adding Links INTO pages that are years old
• Bad Neighborhood
• etc…

Choose your link sources carefully!!

OMG it‘s full of SPAM
And we‘re in the
middle of all these link
buyers!

DO NOT GET A LINK HERE!!!



DON‘T
BUY LINKS
FOR PAGE RANK



BUT,

You don‘t
look at page rank
anyway!
(do you?)


Summary

• All 7 Golden Rules from 2009 (2007) are
still valid!

• Spam/Automation got a lot worse

• Google finally reacted to dumb spam

• Metrics get a LOT better


Is Link Building and SEO dead?


What is really dead

• Avoid cheap links

• Avoid exact match anchors (SEO links)

• Avoid footprints

• Avoid shortcuts


You get what you „pay“ for!

Quality links work.

Cheap links don‘t.


THE BEST LINKS
are those that
your competitors
can NOT get!


http://cemper.co/trial


Thanks!
Please help spread the word!

Questions? Please let me know.

christoph@cemper.com

twitter.com/cemper

http://www.cemper.com/

http://www.LinkResearchTools.com


The Changing Dynamics of Link Building for Google 2012 and beyond

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