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6 – 7 March 2019 | Dubai
HARNESSING TRANSPORTATION BIG DATA WITH ANALYTICS
IN THE AGE OF DIGITAL BUSINESS TRANSFORMATION
A...
Decades of experience in Transportation, Oil & Gas, Utility and
Defense
A leading contributor to the Enterprise Architectu...
 Basic Concepts & Definitions
A. Digital Business
B. Business Intelligence
C. Real-time Operational Intelligence
D. Big D...
 Basic Concepts & Definitions
A. Digital Business
B. Business Intelligence
C. Real-time Operational Intelligence
D. Big D...
DIGITAL BUSINESS
People Business
Things
Digital business is …
… the creation of new business designs by blurring the digit...
People
Social Network
Calendar
Location
Online Transportation Request
Places
No. of People Here
No. of People Visited
Wait...
LEVERAGING THE INFORMATION COLLECTED FROM THE MANY SOURCES
EXAMPLE : LONDON TUBE HEARTBEAT (BY HERE)
HTTPS://COMPANY.HERE....
 Basic Concepts & Definitions
A. Digital Business
B. Business Intelligence
C. Real-time Operational Intelligence
D. Big D...
BUSINESS INTELLEGENCE
An umbrella term that spans the people, processes and applications/tools to
organize information, en...
 Basic Concepts & Definitions
A. Digital Business
B. Business Intelligence
C. Real-time Operational Intelligence
D. Big D...
REAL-TIME OPERATIONAL INTELLIGENCE
A real-time dynamic business analytics that delivers visibility and insight into
data, ...
 Basic Concepts & Definitions
A. Digital Business
B. Business Intelligence
C. Real-time Operational Intelligence
D. Big D...
BIG DATA
High volume, velocity and/or variety information assets that demand cost-
effective, innovative forms of informat...
 Basic Concepts & Definitions
A. Digital Business
B. Business Intelligence
C. Real-time Operational Intelligence
D. Big D...
Is a specific form of analytics: a collection of related analytics techniques and
tools, usually including predictive anal...
 Basic Concepts & Definitions
A. Digital Business
B. Business Intelligence
C. Real-time Operational Intelligence
D. Big D...
BIG DATA ANALYTICS
Big data analytics = advanced analytics + big data sets
Advanced
Analytics
Big Data Analytics
Big Data
 Basic Concepts & Definitions
A. Digital Business
B. Business Intelligence
C. Real-time Operational Intelligence
D. Big D...
BIG STRATEGY ESSENTIALS
A. Identifying potentially valuable data sources
B. Generating ideas for big data
Essentials of Bi...
 Basic Concepts & Definitions
A. Digital Business
B. Business Intelligence
C. Real-time Operational Intelligence
D. Big D...
EmployeesCustomers
Things
Ecosystems
Platform
IoT
Platform
Data &
Analytics
Platform
Information
Systems
Platform
Partners...
IOT PLATFORM ARCHITECTURAL BUILDING BLOCKS
Partner Owned Things
Gateways
Agents
Customer Owned Things
Gateways
Agents
Gate...
Data Virtualization
Analytics Applications
Business
Intelligence
Data
Warehouse,
ODS, DM
DATA AND ANALYTICS PLATFORM ARCHI...
Build Metro
Network
1
Connect IoT
Endpoints
4
Install IoT
Endpoints
(e.g., Turnstiles)
2
Customer
s
Connect
Customer
5
Con...
Coordination of Multi-modal Transportation Network
Integrate with Door to Door Travel as a Service
Innovate &
Transform
Prototype IoT & Ecosystems Platform
Modernize IS, CX, and
Data and Analytics
Platforms
Improve
Servic...
Basic Concepts & Definitions
A. Digital Business
B. Business Intelligence
C. Real-time Operational Intelligence
D. Big Da...
INTEGRATION OF BIG DATA ANALYTICS WITH IoT SYSTEMS
USE CASE: TRANSPORT FOR LONDON
- TfL is a Local Government Body
- Respo...
USE CASE – TRANSPORT FOR LONDON
30 Million journeys/day
19 Million e-card ticketing
system taps/day
14,000 sensors
780 Mil...
BUSINESS CHALLENGE
Understanding customers’
behaviours and their transport
needs
Planning and providing good
transportatio...
- Identifying potentially valuable
data sources
- Generating big ideas for big data
- Ensuring infrastructure adequacy
- E...
BIG DATA STRATEGY
Identifying valuable data sources:
Oyster smartcard tickets Contactless payment cards
The Oyster and con...
BIG DATA STRATEGY
Contactless payment cardsIdentifying valuable data sources:
BIG DATA STRATEGY
Identifying valuable data sources:
Traffic Counters
Traffic Signals
Smart Parking
Loop Sensors & Red
Lig...
- Identifying potentially valuable
data sources
- Generating big ideas for big data
- Ensuring infrastructure adequacy
- E...
Generating big ideas for big data:
BIG DATA STRATEGY
Generating big ideas for big data:
BIG DATA STRATEGY
Providing Information to Customers
Generating big ideas for big data:
BIG DATA STRATEGY
Real-time Traffic Control Sensors’ data
Source: Strata + Hadoop World...
Predicting Congestion
Generating big ideas for big data:
BIG DATA STRATEGY
Source: Strata + Hadoop World Conference March ...
Other big ideas for big data:
BIG DATA STRATEGY
Managing Disrupted Schedules
Offering Personalized News & Travel Updates
D...
Basic Concepts & Definitions
A. Digital Business
B. Business Intelligence
C. Real-time Operational Intelligence
D. Big Da...
BIG DATA PLATFORM INTEGRATION OPTIONS AND COST BENEFIT
TRADEOFF
Deployment Mode Public Cloud Private Cloud Hybrid Cloud Co...
THANK YOU
Alaa Mahjoub
Data Management Senior Expert
Department of Transport , Abu Dhabi, UAE
linkedin.com/in/alaa-mahjoub...
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Harnessing transportation big data with analytics in the age of digital business transformation.

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This presentation covers the following main points:
1- Basic Concepts & Definitions of:
- Digital Business
- Business Intelligence
- Real-time Operational Intelligence
- Big Data
- Advanced Analytics
- Big Data Analytics
2- How to Formulating your Big Data Strategy
3- How to Build your Digital Business and Analytic Platforms
4- Case Study on point 2 and 3
5- Big Data Platform Integration Options & Cost Benefit
Trade off

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Harnessing transportation big data with analytics in the age of digital business transformation.

  1. 1. 6 – 7 March 2019 | Dubai HARNESSING TRANSPORTATION BIG DATA WITH ANALYTICS IN THE AGE OF DIGITAL BUSINESS TRANSFORMATION ALAA MAHJOUB DATA MANAGEMENT SENIOR EXPERT DoT, Abu Dhabi, UAE linkedin.com/in/alaa-mahjoub Thursday, 7 MARCH 2019
  2. 2. Decades of experience in Transportation, Oil & Gas, Utility and Defense A leading contributor to the Enterprise Architecture (EA), Enterprise Information Management (EIM) and Industrial Automation & Control Systems (IACS) Programs in, ADCO, TRANSCO and DoT Led the transformation of the control and information systems’ architecture during the restructuring of the water & electricity sector in the Emirate of Abu Dhabi B.Sc. And M.Sc. in Computer Engineering Numerous research publications in IACS and Data Management MIDDLE EAST RAIL 2019, INCORPORATING SMART MOBILITY Alaa Mahjoub Data Management Senior Expert Department of Transport, Abu Dhabi
  3. 3.  Basic Concepts & Definitions A. Digital Business B. Business Intelligence C. Real-time Operational Intelligence D. Big Data E. Advanced Analytics F. Big Data Analytics  Formulating your Big Data Strategy  Building your Digital Business and Analytic Platforms  Case Study  Big Data Platform Integration Options & Cost Benefit Trade-off AGENDA
  4. 4.  Basic Concepts & Definitions A. Digital Business B. Business Intelligence C. Real-time Operational Intelligence D. Big Data E. Advanced Analytics F. Big Data Analytics  Formulating your Big Data Strategy  Building your Digital Business and Analytic Platforms  Case Study  Big Data Platform Integration Options & Cost Benefit Trade-off AGENDA
  5. 5. DIGITAL BUSINESS People Business Things Digital business is … … the creation of new business designs by blurring the digital and physical worlds due to the convergence of people, business and things
  6. 6. People Social Network Calendar Location Online Transportation Request Places No. of People Here No. of People Visited Wait Time Reservation Service Information Bus Schedule Expected Disruptions DIGITAL BUSINESS CONNECTS PEOPLE, PLACES, THINGS AND INFORMATION Things Time to Green No. of Cars: No Stop No. of Cars: Stopped Taxi Location Speed Online Request Location Diagnostics Digital business delivers value by … … rethinking, reinventing, reimagining and transforming current business models to leverage social, mobile, information and cloud, as well as the Internet of Things
  7. 7. LEVERAGING THE INFORMATION COLLECTED FROM THE MANY SOURCES EXAMPLE : LONDON TUBE HEARTBEAT (BY HERE) HTTPS://COMPANY.HERE.COM/HERE/ Click here to access the web site
  8. 8.  Basic Concepts & Definitions A. Digital Business B. Business Intelligence C. Real-time Operational Intelligence D. Big Data E. Advanced Analytics F. Big Data Analytics  Formulating your Big Data Strategy  Building your Digital Business and Analytic Platforms  Case Study  Big Data Platform Integration Options & Cost Benefit Trade-off AGENDA
  9. 9. BUSINESS INTELLEGENCE An umbrella term that spans the people, processes and applications/tools to organize information, enable access to it and analyze it to improve decisions and manage performance People ToolsProcess Performance Information
  10. 10.  Basic Concepts & Definitions A. Digital Business B. Business Intelligence C. Real-time Operational Intelligence D. Big Data E. Advanced Analytics F. Big Data Analytics  Formulating your Big Data Strategy  Building your Digital Business and Analytic Platforms  Case Study  Big Data Platform Integration Options & Cost Benefit Trade-off AGENDA
  11. 11. REAL-TIME OPERATIONAL INTELLIGENCE A real-time dynamic business analytics that delivers visibility and insight into data, streaming events and business operations Orient Decide ActObserve OODA Loop
  12. 12.  Basic Concepts & Definitions A. Digital Business B. Business Intelligence C. Real-time Operational Intelligence D. Big Data E. Advanced Analytics F. Big Data Analytics  Formulating your Big Data Strategy  Building your Digital Business and Analytic Platforms  Case Study  Big Data Platform Integration Options & Cost Benefit Trade-off AGENDA
  13. 13. BIG DATA High volume, velocity and/or variety information assets that demand cost- effective, innovative forms of information processing that enable enhanced insight, decision making, and process automation VarityVelocity Volume BIG DATA
  14. 14.  Basic Concepts & Definitions A. Digital Business B. Business Intelligence C. Real-time Operational Intelligence D. Big Data E. Advanced Analytics F. Big Data Analytics  Formulating your Big Data Strategy  Building your Digital Business and Analytic Platforms  Case Study  Big Data Platform Integration Options & Cost Benefit Trade-off AGENDA
  15. 15. Is a specific form of analytics: a collection of related analytics techniques and tools, usually including predictive analytics, data mining, statistical analysis, and complex SQL. Analytics Advanced Analytics ADVANCED ANALYTICS
  16. 16.  Basic Concepts & Definitions A. Digital Business B. Business Intelligence C. Real-time Operational Intelligence D. Big Data E. Advanced Analytics F. Big Data Analytics  Formulating your Big Data Strategy  Building your Digital Business and Analytic Platforms  Case Study  Big Data Platform Integration Options & Cost Benefit Trade-off AGENDA
  17. 17. BIG DATA ANALYTICS Big data analytics = advanced analytics + big data sets Advanced Analytics Big Data Analytics Big Data
  18. 18.  Basic Concepts & Definitions A. Digital Business B. Business Intelligence C. Real-time Operational Intelligence D. Big Data E. Advanced Analytics F. Big Data Analytics  Formulating your Big Data Strategy  Building your Digital Business and Analytic Platforms  Case Study  Big Data Platform Integration Options & Cost Benefit Trade-off AGENDA
  19. 19. BIG STRATEGY ESSENTIALS A. Identifying potentially valuable data sources B. Generating ideas for big data Essentials of Big data Strategy IT RelatedBusiness Related A. Ensuring infrastructure adequacy B. Expanding analytical capabilities
  20. 20.  Basic Concepts & Definitions A. Digital Business B. Business Intelligence C. Real-time Operational Intelligence D. Big Data E. Advanced Analytics F. Big Data Analytics  Formulating your Big Data Strategy  Building your Digital Business and Analytic Platforms  Case Study  Big Data Platform Integration Options & Cost Benefit Trade-off AGENDA
  21. 21. EmployeesCustomers Things Ecosystems Platform IoT Platform Data & Analytics Platform Information Systems Platform Partners ARCHITECTURE OF TRANSPORTATION DIGITAL BUSINESS PLATFORM Customer Experience Platform Runs the core business applications, back office applications, infrastructure applications, endpoint device applications and operational technology applications Run the customers and citizens facing applications such as customer portals, B2C and B2B Connects physical assets (Things) such as Busses, Taxis and Traffic Signals for monitoring, optimization, control and monetization Supports the creation of, and connection to, external ecosystems, marketplaces and communities relevant to the enterprise business such as government agencies, smart cities, credit card networks, DoT, ambulance, etc. Contains the Data Management and Analytics tools and applications
  22. 22. IOT PLATFORM ARCHITECTURAL BUILDING BLOCKS Partner Owned Things Gateways Agents Customer Owned Things Gateways Agents Gateways Agents Enterprise Owned Things Gateways Agents AggregatedDeviceManagement IntegrationMiddleware BI and Analytics Data Orchestration To other Digital Business Platforms Communication
  23. 23. Data Virtualization Analytics Applications Business Intelligence Data Warehouse, ODS, DM DATA AND ANALYTICS PLATFORM ARCHITECTURAL BUILDING BLOCKS RT Operational Intelligence Big Data Analytics Big Data ETL CEP MDM MEM DQ ILM Data Taxonomy Auto Classification Data Modelling Enterprise Content Management Analytics Platform(s) Data and Analytics Platform
  24. 24. Build Metro Network 1 Connect IoT Endpoints 4 Install IoT Endpoints (e.g., Turnstiles) 2 Customer s Connect Customer 5 Connect Ecosystems 6 Install Digital Business Platform Ecosystems Platform IoT Platform Customer Experience Platform Data & Analytics Platform Information Systems Platform 3 TRANSPORTATION DIGITAL BUSINESS PLARFORM USE CASE (ILLSTRATIVE EXAMPLE ONLY) CONNECTED METRORAIL
  25. 25. Coordination of Multi-modal Transportation Network Integrate with Door to Door Travel as a Service
  26. 26. Innovate & Transform Prototype IoT & Ecosystems Platform Modernize IS, CX, and Data and Analytics Platforms Improve Services Digital Business Transformation Roadmap Establish Digital Business Capabilities IMPLEMENTATION ROADMAP
  27. 27. Basic Concepts & Definitions A. Digital Business B. Business Intelligence C. Real-time Operational Intelligence D. Big Data E. Advanced Analytics F. Big Data Analytics Formulating your Big Data Strategy Building your Digital Business and Analytic Platforms Case Study Big Data Platform Integration Options & Cost Benefit Trade-off AGENDA
  28. 28. INTEGRATION OF BIG DATA ANALYTICS WITH IoT SYSTEMS USE CASE: TRANSPORT FOR LONDON - TfL is a Local Government Body - Responsible for the transport system in London including: • Underground • Over ground • Rail • Trams • Buses • Taxis • Cycling • River services
  29. 29. USE CASE – TRANSPORT FOR LONDON 30 Million journeys/day 19 Million e-card ticketing system taps/day 14,000 sensors 780 Million events/day Source: Strata + Hadoop World Conference March 2017
  30. 30. BUSINESS CHALLENGE Understanding customers’ behaviours and their transport needs Planning and providing good transportation services and value for money for passengers Providing information to customer
  31. 31. - Identifying potentially valuable data sources - Generating big ideas for big data - Ensuring infrastructure adequacy - Expanding analytical capabilities BIG DATA STRATEGY IT Related Essentials of Big data Strategy Business Related
  32. 32. BIG DATA STRATEGY Identifying valuable data sources: Oyster smartcard tickets Contactless payment cards The Oyster and contactless ticketing systems generate 19 million taps each day that can be used for analysis Oyster and contactless payment cards
  33. 33. BIG DATA STRATEGY Contactless payment cardsIdentifying valuable data sources:
  34. 34. BIG DATA STRATEGY Identifying valuable data sources: Traffic Counters Traffic Signals Smart Parking Loop Sensors & Red Light Cameras Moving vehicles/ Bus Stop Sensors Social Media Underground Stations Cycle hire Bikes Emirates Airlines Sensors and social media
  35. 35. - Identifying potentially valuable data sources - Generating big ideas for big data - Ensuring infrastructure adequacy - Expanding analytical capabilities BIG DATA STRATEGY IT Related Essentials of Big data Strategy Business Related
  36. 36. Generating big ideas for big data: BIG DATA STRATEGY
  37. 37. Generating big ideas for big data: BIG DATA STRATEGY Providing Information to Customers
  38. 38. Generating big ideas for big data: BIG DATA STRATEGY Real-time Traffic Control Sensors’ data Source: Strata + Hadoop World Conference March 2017
  39. 39. Predicting Congestion Generating big ideas for big data: BIG DATA STRATEGY Source: Strata + Hadoop World Conference March 2017
  40. 40. Other big ideas for big data: BIG DATA STRATEGY Managing Disrupted Schedules Offering Personalized News & Travel Updates Displaying Common Travel Mapping Inferring where someone exited a bus
  41. 41. Basic Concepts & Definitions A. Digital Business B. Business Intelligence C. Real-time Operational Intelligence D. Big Data E. Advanced Analytics F. Big Data Analytics Formulating your Big Data Strategy Building your Digital Business and Analytic Platforms Case Study Big Data Platform Integration Options & Cost Benefit Trade-off AGENDA
  42. 42. BIG DATA PLATFORM INTEGRATION OPTIONS AND COST BENEFIT TRADEOFF Deployment Mode Public Cloud Private Cloud Hybrid Cloud Community Cloud In Premises Cost Availability 24/7 technical expertise On demand scalability Easy and inexpensive setup Data security Privacy
  43. 43. THANK YOU Alaa Mahjoub Data Management Senior Expert Department of Transport , Abu Dhabi, UAE linkedin.com/in/alaa-mahjoub 6 – 7 March 2019 | Dubai

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