Shapes is a fitness company founded in 1995 by Mr. Nadeem Ahmad with headquarters in Gulberg and branches in several Pakistani cities. It has over 400 employees across departments like marketing, HR, finance, and operations. Shapes offers high-class facilities like executive and regular gyms for men and women, aerobics halls, swimming pools, sports courts, and a spa. For communication, it uses forms, emails, meetings, letters, memos, advertisements, and visiting cards both internally and externally. The document discusses Shapes' communication channels, barriers, and the importance of the 7 C's in business communication.

1. In the name of Allah the most gracious and most merciful

3. Head office (gulberg)

6. Men Gym

7. Ladies Gym

8. Aerobics halls

9. Swimming pools

10. Badminton

11. Squash court

12. Table tennis

14. Internal communication Group meetings by email Policy in hard form EXTERNAL COMMUNICATION Visiting cards Advertisement

15. Communication Barriers Late comers CHANNELS OF COMMUNICATION Emails Letters Forms

18. 7 c’ s Completeness Conciseness Concreteness Clarity Courtesy