1. How to Build
Your
Personal
Brand?

2. Why Personal Branding is
essential to career success?
• Personal branding is crucial to cultivating a
successful career.
• Marketing yourself and your career as a brand is
more than just about creative business cards or
pretty fonts– it's about how you present yourself to
potential clients, customers, and anyone else
imperative to your career.
• Your brand is an indication of what you have to
offer and can make or break your success. It's also
indicative of confidence, credibility, and an ability
to prioritize.

3. Everyone Starts at Zero: 5 Ways to
Jumpstart From the Bottom
• Everyone starts at the zero.
Everyone. There is a cliché that says,
when you are at your lowest, the
only way to go is up.
• Whether you want to better your
financial standing, have a healthier
lifestyle or improve your
relationships, anything is possible,
even if you have hit rock bottom.

4. Everyone Starts at Zero: 5 Ways to
Jumpstart From the Bottom
So how do you grow great? Though it may be
daunting to start from scratch, here are five
ways to jumpstart your life when you hit rock
bottom.
• Identify exactly what you want
• Change your mindset about success
• Reconsider where you spend your time and
resources
• Being at the bottom is the best place to start
• Stop self pitying yourself and get up

5. Why do you need to focus on keeping up
with your customers, not your
competitors?
• Every company these days seems to be either
contemplating or pursuing digital
transformation.
• Most cite the need to keep up with disruptive
and well-established competitors. But perhaps
this focus is too narrow.
• The greatest challenge to companies today is not
keeping up with their competitors, but with their
customers.

6. Why do you need to focus on keeping up
with your customers, not your
competitors?
• Customers' expectations are also more liquid
and no longer based on industry boundaries.
• Customers – whether consumers or business
buyers – don't compare your customer service to
that of your competitors, but to the best
customer service they receive from anywhere.
• The same is true for their expectations of your
web site, mobile app, loyalty program, branding,
and even social responsibility.

7. To improve the sales in your business, focus on the
customers and shift to increasing sales performance
rather than profit. Here are few ways you can boost sales:
• If you want to improve sales, you should turn your
focus from attracting new customers to making those
who have already tried out your products or services to
buy again and learn how to maintain all the buyers.
• It would be best if you analyzed what the competitors
offer and learn new techniques, thinking of ways to
outdo them.
How to boost sales and
marketing?

8. • The best way to boost your sales to create
and cultivate value in all ways, such as
staff training increased value products,
among others.
• Building a comprehensive resource centre
and customer service is a great way to give
the clients access to a diverse range of the
products and services that you offer.
How to boost sales and
marketing?

9. Here are some ways you can turn real-life problems into business opportunities:
• Start with a problem that really needs solving. Ask yourself what about your problem--
is it only a problem for you, or is it universally aggravating?
• Persevere and try different things. You're going to fail but you shouldn't quit and try
different solutions to solve the problem.
• Take help from business organizations that can provide or assist you with the solutions.
• It's important to hire the right team who share the same value.
How to turn real-life problems
into business opportunities?

10. As the digital ecosystem changes and
your career evolves, so will your
personal brand. Adjust your persona
accordingly as you meet different
people, find new networking
opportunities, and grow in your career.
As long as it reflects your professional
life, don’t hesitate to create a brand
that lets you shine.
For more information, watch my Youtube
Video by clicking the link in the description
box:
https://youtu.be/v7Dd_nhGRyk