Is it time for the RFP to RIP? Take a journey through Google images for a cynical look at the SEM client/agency RFP process and ways to improve it.

1. RFP’s: Fundamentally Broken?

2. Step 1: Create RFP List http://www.studyzone.org/testprep/ela4/i/j0133299.gif

3. Step 1: Create RFP List http://blogs.theage.com.au/travel/awards.jpg

4. Step 1: Create RFP List http://malaland.files.wordpress.com/2007/08/a-million-dollars.jpg

5. Step 1: Create RFP List http://www.cartoonstock.com/newscartoons/cartoonists/cga/lowres/cgan656l.jpg

6. Step 2: Issue RFP Questionnaire http://blogs.mysanantonio.com/weblogs/clockingin/questionnaire.jpg

7. Step 2: Issue RFP Questionnaire http://www.chromosome18.org/Portals/C18/Images/genetics/Telephone%20Book%201.jpg

8. Step 2: Issue RFP Questionnaire http://theinspirationroom.com/daily/print/2007/5/STA-sale-drop-everything.jpg

9. Step 3: Q & A http://www.thejournal.com/images/vault/a3407.gif

10. Step 3: Q & A http://www.cartoonstock.com/newscartoons/cartoonists/mba/lowres/mban1616l.jpg

11. Step 4: Review RFP Responses http://www.jevin.net/images/pileofpaper.gif

12. Step 4: Review RFP Responses www.amgolfscores.com/Images/scorecard.gif

13. Step 5: Select Finalists http://3.bp.blogspot.com/_qO-xErp-aOY/RwzTrDHE_RI/AAAAAAAAAdQ/DzpVFl1e2MM/s320/veruca_salt.jpg

14. Step 5: Select Finalists http://www.cartoonstock.com/newscartoons/cartoonists/jha/lowres/jhan353l.jpg

15. Step 6: Finalist Presentations www.cartoonstock.com/lowres/msh0072l.jpg

16. Step 6: Finalist Presentations http://media.photobucket.com/image/smoke%20and%20mirrors/swannsonng/i_am_all_smoke_and_mirrors.jpg

17. Step 7: Negotiations http://www.concurringopinions.com/archives/Negotiating.jpg

18. Step 7: Negotiations http://www.cartoonstock.com/lowres/ndi0739l.jpg

19. Step 8: Select Winner http://www.lakesideinn.com/Images/WOF%20WINNER%204-06.jpg

20. Step 9: Live Happily Ever After http://www.spadaphotography.com/portraits/bride_and_groom_hand_in_hand_on_beach.jpg

21. Step 10: Rinse and Repeat http://eliaragoldman.blogspot.com/2008/06/rinse-lather-and-repeat.html

22. There Has to be a Better Way http://cache.gawker.com/assets/images/gizmodo/2008/11/iphone-jd.jpg

23. There Has to be a Better Way http://twitter.com/Jkretch/status/1596088784

24. There Has to be a Better Way http://mentalhealthhumor.today.com/files/2008/05/mhh_pear_500.jpg

25. There Has to be a Better Way http://psp.9lives.be/files/images/packshots/large/2606-6.jpg

26. Is It Time for the RFP to RIP? http://www.popsci.com/files/imagecache/article_image_large/files/articles/rip.jpg

27. The View from the Trenches http://news.bbc.co.uk/nol/shared/spl/hi/picture_gallery/07/magazine_faces_of_battle/img/3.jpg