Getting feedback from clients, teams, and stakeholders can be terrifying. We’ve all had our designs berated during painful meetings that result in nothing actionable or useful.
This presentation will provide tips and techniques for improving the conversations you ahve surrounding design with your teams, clients, and organizations.
4. It’s laid out too much like [popular service]. We should be
different.
The new Spotify design is perhaps even worse than the old Spotify
design. The visual hierarchy and underlying IA are terrible.
No. That won’t work. What if
we do it this way...
It needs more flululululuh!!
The wireframes are still not answering our
problem and are not providing enough an easier
solution for the page.
Change the order of the screens so that
the 3rd and first one are switched.
It doesn't have enough spunk.
What kind of company shuts down a much-loved
service like Google Reader but keeps the vegetative
Google Plus?
We're disappointed in this solution. We're going to have our own
designers come up with one.
Looks ugly. Make it pretty.
What. The hell. Is this?
I would never use this. I don’t
like the layout.
We should make that a dropdown
instead of radio buttons.
None of this is what I asked for.
This is terrible. I have no idea what
the lines mean.
I like the paper form better.
I'm just not feeling it. I don't know what, but
it isn't right yet. Just needs to be more
innovative.
Make it look more
like SharePoint.Here is a rewrite. My intention
is to sharpen the language,
make it more precise.
Saturday, May 31, 14
5. The new Spotify design is perhaps even worse than the old Spotify
design. The visual hierarchy and underlying IA are terrible.
No. That won’t work. What if
we do it this way...
Change the order of the screens so that
the 3rd and first one are switched.
What. The hell. Is this?
We should make that a dropdown
instead of radio buttons.
None of this is what I asked for.
Here is a rewrite. My intention
is to sharpen the language,
make it more precise.
Saturday, May 31, 14
23. What was the creator
trying to achieve?
Saturday, May 31, 14
24. What was the creator trying
to achieve?How did they try to
achieve it?
Saturday, May 31, 14
25. What was the creator
trying to achieve?How did they try to
achieve it?How effective were
their choices?
Saturday, May 31, 14
26. How did they try to
achieve it?How effective were
their choices?Why is or isn’t what
they did effective?
What was the creator
trying to achieve?
Saturday, May 31, 14
35. Set your foundation with...
Personas
User Archetypes that describe their average
behaviors, goals, expectations, knowledge, etc.
Saturday, May 31, 14
36. Set your foundation with...
Goals
Desired, measurable outcomes of the user
interacting with the product or service. Can be
user oriented, business oriented or both.
Saturday, May 31, 14
37. Set your foundation with...
Principles
Desired qualities or characteristics of the
final solution.
Saturday, May 31, 14
38. Set your foundation with...
Scenarios
Short narratives that the describe the desired
behaviors, thoughts, reactions, emotions, etc.
of the user as they move through a particular
flow or use case.
Saturday, May 31, 14
42. Critique is about iteration and
improvement. So long as you’re
looking to improve on whatever
it is you’re doing, you’ve got an
opportunity for critique.
Saturday, May 31, 14
60. Don’t rely on
them for critique.
Take control.
Pretend you’re
dealing with
difficult people.
Recap objectives.
Solving the
review problem
Saturday, May 31, 14
71. Thanks!
Aaron Irizarry
Sr. Product Designer
aaron@thisisaaronslife.com
@aaroni
nasdaqomx.com
For more thoughts on critique, communication and
collaboration, check out: discussingdesign.com
Saturday, May 31, 14