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Aaron Johannes and Douglas Tennant
introductions
Aaron Johannes, Director, Spectrum Consulting
Email: aaron@spectrumsociety.org
Website: www.spectrumsociety....
What’s your favourite
social media poll?
QUESTIONS? Our first workshop parking
lot(s) had 5 pages of questions!
• Who are you? What
might be a question
you wonder ...
Learning Objectives
 Learn why social media matters to marginalised people and
those who support them
 Identify various ...
https://www.diigo.com/list/imagineaci
rcle/SMSG101
Semiahmoo House Society
Spectrum Society /
Spectrum Consulting
Social Media Icons
- how would you use each platform?
What is your favourite
Social Media platform?
www.polleverywhere.com
“How can we invite community in?”
2.8 million viewers
“it’s going to be very cool”
15
What’s a #hashtag?
16
Joe’s Table Café:
#decidingonahashtag
#GreatCoffeeGreaterPurpose.
Why Is This Important?
What’s a #hashtag?
• In small groups:
• Decide on a message
you want to send out to
the world
• Create a hashtag you all
a...
Case Study: Semiahmoo House Society
Facebook
Facebook Insights
If all 21-year-olds are on Facebook…
Policy
The Semiahmoo Foundation Blog
Twitter/Blog Connection
Hootsuite
Where are people with disabilities on
the internet?
www.tweetlevels.com
What are they talking about?
What do actual people with disabilities
(self advocates) want to talk about?
• jobs
• Supports
• Equality
• Relationships
...
“disability rights”
“disability employment”
The “R” word
“people first self advocacy”
Case Study: Spectrum Society /
Spectrum Consulting
www.101friends.ca
blog / newsletter / links
www.101friends.ca
blog / newsletter / links
Publications
and mission 
- Books for
sale: social
enterprise
- We control ...
www.101friends.ca
blog / newsletter / links
Publications
and mission 
- Books for
sale: social
enterprise
- We control ...
www.101friends.ca
blog / newsletter / links
Publications
and mission 
- Books for
sale: social
enterprise
- We control ...
People share our stories...
We wanted to honor a new conversation:
In five years we tripled our readers
This year: an average of about 1000 people per
month who want to know and talk about
person centred supports
We reached more than 100 countries
- in some of these people need good news
Over 3 years
Slide share
Hopeful Messages
• Blog
• Enewsletter (Mail Chimp)
• Facebook
• Twitter
• Slideshare
• www.spectrumpress.ca
Caveats:
it’s not really a popularity contest
• Do you have a budget for social media?
– NO
• Do you have someone with ded...
We get to share stories too
Twitter Wall:
PosAbilities Employment
It also means that everyone can have
an opinion about what you do…
Online Education
and Staff Training
Specific and affordable training
through webinars
advocacy
Email tip: “unsubscribe” search
So what if I wanted to get a new job?
2011: LinkedIn Influence Map
http://inmaps.linkedinlabs.com/
2014
Staying Safe
For organizations For individuals
Safety Plan for Org
• Track mentions of your
organization on hootsuite
or google search.
• Be clear about what’s
okay and ...
What they expected; what they got…
(but, 4,000 new followers…)
Safety Plans for People
• Think about the
safeguards that being
online brings
• Spend some time with
fun resources like th...
What will you learn next?
#rhizo15
Rhizomatic Education: a practical guide
Education / innovation
So how do you make a plan?
Make a plan…
Questions? Thanks!
Smsg with doug2015
Smsg with doug2015
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Smsg with doug2015

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The latest version of "Keep Your Cell Phones On!" Social Media for Social Good - why people with disabilities need to be part of online communities and how we can make it happen

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Smsg with doug2015

  1. 1. Aaron Johannes and Douglas Tennant
  2. 2. introductions Aaron Johannes, Director, Spectrum Consulting Email: aaron@spectrumsociety.org Website: www.spectrumsociety.org Facebook: search “spectrum society” Blog: www.imagineacircle.com Twitter: @imagineacircle Hashtag: #imagineacircle •#101friendsBC Douglas Tennant, Executive Director, Semiahmoo House Society Email: d.tennant@shsbc.ca Website: www.semi-house-society.com Facebook: http://www.facebook.com/SemiahmooHouseSociety Blog: www.paradigmswivel.com Twitter: @DouglasRTennant Early drafts of this presentation were done by Jules Andre Brown and myself.
  3. 3. What’s your favourite social media poll?
  4. 4. QUESTIONS? Our first workshop parking lot(s) had 5 pages of questions! • Who are you? What might be a question you wonder about? Do you have a goal for today?
  5. 5. Learning Objectives  Learn why social media matters to marginalised people and those who support them  Identify various kinds of social media and the strengths and capacities of each, and how multi-platform tools like Hootsuite can help us get our message out.  Think together about how individuals can interact to deliver messages about themselves, the groups they are part of and the causes they care about.  Internet safety  Create a basic media plan For us as individuals For us as part of organizations As a social justice movement
  6. 6. https://www.diigo.com/list/imagineaci rcle/SMSG101
  7. 7. Semiahmoo House Society
  8. 8. Spectrum Society / Spectrum Consulting
  9. 9. Social Media Icons - how would you use each platform?
  10. 10. What is your favourite Social Media platform?
  11. 11. www.polleverywhere.com
  12. 12. “How can we invite community in?”
  13. 13. 2.8 million viewers
  14. 14. “it’s going to be very cool”
  15. 15. 15
  16. 16. What’s a #hashtag? 16
  17. 17. Joe’s Table Café: #decidingonahashtag
  18. 18. #GreatCoffeeGreaterPurpose.
  19. 19. Why Is This Important?
  20. 20. What’s a #hashtag? • In small groups: • Decide on a message you want to send out to the world • Create a hashtag you all agree to use • Where will you use it? • How? – Pacing – Platforms 20
  21. 21. Case Study: Semiahmoo House Society
  22. 22. Facebook
  23. 23. Facebook Insights
  24. 24. If all 21-year-olds are on Facebook…
  25. 25. Policy
  26. 26. The Semiahmoo Foundation Blog
  27. 27. Twitter/Blog Connection
  28. 28. Hootsuite
  29. 29. Where are people with disabilities on the internet?
  30. 30. www.tweetlevels.com
  31. 31. What are they talking about?
  32. 32. What do actual people with disabilities (self advocates) want to talk about? • jobs • Supports • Equality • Relationships • community
  33. 33. “disability rights”
  34. 34. “disability employment”
  35. 35. The “R” word
  36. 36. “people first self advocacy”
  37. 37. Case Study: Spectrum Society / Spectrum Consulting
  38. 38. www.101friends.ca blog / newsletter / links
  39. 39. www.101friends.ca blog / newsletter / links Publications and mission  - Books for sale: social enterprise - We control this conversation
  40. 40. www.101friends.ca blog / newsletter / links Publications and mission  - Books for sale: social enterprise - We control this conversation Our messages: -People with disabilities are great citizens -There is hope -Research and information is available -Reflection is good -People can make friends, get jobs, have fun
  41. 41. www.101friends.ca blog / newsletter / links Publications and mission  - Books for sale: social enterprise - We control this conversation Our messages: -They can and do write books -They can and do lead -Staff need support too -There are great agencies out there -Agencies can change -We hope for partnership
  42. 42. People share our stories...
  43. 43. We wanted to honor a new conversation: In five years we tripled our readers
  44. 44. This year: an average of about 1000 people per month who want to know and talk about person centred supports
  45. 45. We reached more than 100 countries - in some of these people need good news
  46. 46. Over 3 years
  47. 47. Slide share
  48. 48. Hopeful Messages • Blog • Enewsletter (Mail Chimp) • Facebook • Twitter • Slideshare • www.spectrumpress.ca
  49. 49. Caveats: it’s not really a popularity contest • Do you have a budget for social media? – NO • Do you have someone with dedicated time to spend on this? – NO it’s off the side of our desks by interested people. • Have you hired a firm to take on your social media? – NO • Are you trying to communicate with everyone everywhere about everything? (Who are your peeps?) – NO we only want to talk about individualised approaches with people who want to talk about that.
  50. 50. We get to share stories too
  51. 51. Twitter Wall: PosAbilities Employment
  52. 52. It also means that everyone can have an opinion about what you do…
  53. 53. Online Education and Staff Training
  54. 54. Specific and affordable training through webinars
  55. 55. advocacy
  56. 56. Email tip: “unsubscribe” search
  57. 57. So what if I wanted to get a new job?
  58. 58. 2011: LinkedIn Influence Map
  59. 59. http://inmaps.linkedinlabs.com/
  60. 60. 2014
  61. 61. Staying Safe For organizations For individuals
  62. 62. Safety Plan for Org • Track mentions of your organization on hootsuite or google search. • Be clear about what’s okay and not okay to post – what’s the messaging you want? • Have clearly different personal and professional accounts (or never say anything mean).
  63. 63. What they expected; what they got… (but, 4,000 new followers…)
  64. 64. Safety Plans for People • Think about the safeguards that being online brings • Spend some time with fun resources like the quizz at www.icanbesafeonline.c om
  65. 65. What will you learn next?
  66. 66. #rhizo15 Rhizomatic Education: a practical guide
  67. 67. Education / innovation
  68. 68. So how do you make a plan?
  69. 69. Make a plan…
  70. 70. Questions? Thanks!

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