Content Marketing Business Proposal Template by Feedough

1. December 1, 2021
Prepared by
Olivia Wilson
We help brands tell
their story
Content Marketing Proposal
{Company_name}
Reviewed by
Teddy Yuhui
Contact Number: 123-456-7890
Address: 123 Anywhere St.,
Any City, ST 12345
Email: hello@reallygreatsite.com
Website: www.reallygreatsite.com

2. You may hear about "content marketing" all the time, but what
does it really mean? Is it blog posts? Videos? White papers?
Where do newsletters fit in? It can be pretty overwhelming.
At {client_name}, you know your business inside and out. What
you need is the expertise to leverage that knowledge to reach
your target audience with valuable, informative content to turn
them into customers and keep them coming back.
That's where we come in. We know content marketing. Our four-
step process results in a plan that is evidence-based, strategic,
and doable. We won't stop until we see results.
Your content marketing strategy will tell your audience how
awesome your company is and how they can be part of that
awesomeness. It will convert interest into sales and prospects
into long-term loyal customers.
We look forward to discussing this proposal with you in detail
and working towards the growth of your business.
EXECUTIVE SUMMARY

3. It becomes extremely difficult to stand out in a world where
content is king. You are already creating lots of content for your
website and social media platforms but most of it doesn’t
provide much value to your target audience. You need someone
to help you create genuinely high-quality content that would
help you reach your goals.
Right now, your company website has only 17 pages, according
to Google ranking. Out of those 17 pages, only 2 (the home page
and about us page) have any meaningful content. The rest of the
pages are primarily dead spaces holding your website back from
the top rankings. This means the potential for sales on those
websites is severely limited.
Similarly, all the content you are sharing on social media is not
creating much value for your company. Most of it looks like cold
emails sent by companies that drive potential customers away.
This is because they are trying to find useful and valuable
information from these platforms, but they are getting only
sales pitches instead. Therefore, we highly recommend an
improved content strategy for your business. It's time to start
creating high-quality, useful and valuable content that would not
only help you gain the trust of your customers but will also help
you retain most of your one-time clients.
WHY DO YOU NEED
US?

4. THE SOLUTION
A content marketing strategy will help you attract more traffic to your
website and social media pages. Furthermore, good content enables you
to build trust among your audience and establish a strong brand identity.
A curated content strategy will give your company direction and attract a
specific target audience.
We, at blue market solutions, will make this process extremely easy for
you and your employees. We have a personalised four-phased plan
designed specifically for your company. We will help you convert interest
into sales and prospects into long-term loyal customers.
We will create a complete overhaul of your existing website and develop a
fresh set of pages that will make your website more user-friendly. We will
also optimise all your current pages for search engines so your website
will start appearing for relevant queries way ahead of your competitors.
Furthermore, we will create a schedule for you to share valuable content
on various social media platforms. This will help you increase your brand
recognition and give your company a consistent and valuable presence
across different channels.
We know what it takes to create truly high-quality content. We have
developed some amazing websites for our clients with an average
lifespan of 2 years. These websites fetch six times more qualified leads
and three times more sales. This is because, with experience of about ten
years in the industry, we understand the importance of brand image and
know how to use it to empower both employees and customers.

5. THE DELIVERABLES
Buyer personas
Keyword search estimates
Competitive link analysis
Data collection
Goals and aims
Identify conversion opportunities
Define and set up content management systems, logistics, and
approval processes, and identify content sources
Brainstorm content ideas that will educate, entertain, and engage
your audience
STEP 1: GETTING TO KNOW YOU
DURING PHASE 1, WE CONNECT WITH THE CLIENT TO DISCOVER
WHO THEY ARE AND WHAT ARE THEY EXPECTING TO ACHIEVE. WE
ALSO RESEARCH THEIR AUDIENCE AND DEVELOP A BUYER PERSONA.
STEP 2: SETTING THE STAGE
DURING PHASE 2, WE PREPARE A SUITABLE STRATEGY FOR YOU. WE
DO A FULL SITE AND CONTENT AUDIT AND OPTIMIZE ALL YOUR
PAGES. ALSO, WE MAKE SURE EVERY GOAL WE'RE LOOKING TO
ACHIEVE IS TRACKABLE AND MEASURABLE.

6. THE DELIVERABLES
Choose SEO optimized blog posts, E-books, templates, videos,
infographics, white papers, newsletters, case studies, podcasts,
and reliable external content
Determine frequency by keyword and traffic goals
Establish an editorial calendar
Generate content
Develop a social media plan to support content marketing
Monthly reports showing the value of your investment
Key metrics and performance indicators
Tools to measure the results
STEP 3: IMPLEMENTING THE SOLUTION
STEP 4: ANALYTICS AND REPORTING
FIGURING OUT WHAT WORKED IS THE MOST IMPORTANT STEP OF
ALL. WE WILL ANALYSE EVERYTHING, WHETHER IT'S PAGE VIEWS,
WEBSITE VISITS, OR CONVERSION OF PROSPECTS.

7. YOUR
INVESTMENT
Description
GETTING TO KNOW YOU
Defining your product, company and
audience.
SETTING THE STAGE
Pinpointing and documenting
opportunities and obstacles using
evidence based tools and data
DESIGNING AND IMPLEMENTING YOUR
CONTENT MARKETING SOLUTION
Determining the type, frequency and
social media component of your
content
ANALYTICS AND REPORTING
Continuous monitoring and analysis of
content marketing metrics for first 12
weeks
Price
$2000
$2000
$14,500
$2500

8. ABOUT US
Zomato
Charity associates
Alpha tech
Fossology
{company_name} is one of the first local companies to
understand and deploy content marketing for retail businesses.
We have helped hundreds of businesses to increase their reach
online without losing the value of personal customer service.
Content marketing with our help is simple and easily integrated
into your existing marketing and communication strategies.
We have an experience of working with more than 100 clients
over the past 5 years including:
and many more. We look forward to working with you and
adding your name to our list of successful clients.

9. MEET YOUR
TEAM
Jennifer has been working
with {company_name} for
the last decade, following a
successful career as an in
content marketing expert
with one of Canada's
leading content
management firms. Her
work includes copywriting,
blog writing, SEO
optimization and much
more.
JENNIFER ANISTON
PROJECT LEAD
Kelly has been working with
{company_name} for three
years. She brings fresh
insight into current
strategies and trends. Her
charming attitude assures
our customers have
exceptional, timely service .
She analyses our clients'
needs and helps them in
curating the perfect
customised content
strategy.
KELLY GREY
JUNIOR MARKETER

10. TERMS AND CONDITIONS
Effective [date] ("Effective Date"), {company_name} ("Consultant") and
{client_name} ("Company"), a [state/province] corporation, agree (this
"Agreement") as follows:
1. SERVICES AND PAYMENT
Consultant agrees to undertake and complete the Services (as defined in Exhibit
A) in accordance with and on the schedule specified in Exhibit A. As the only
consideration due Consultant regarding the subject matter of this Agreement,
Company will pay Consultant in accordance with Exhibit A.
2. OWNERSHIP; RIGHTS; PROPRIETARY INFORMATION; PUBLICITY.
2.1. Company shall own all right, title and interest (including patent rights,
copyrights, trade secret rights, mask work rights, trademark rights, sui generis
database rights and all other rights of any sort throughout the world) relating to
any and all inventions (whether or not patentable), works of authorship, mask
works, designations, designs, know-how, ideas and information made or
conceived or reduced to practice, in whole or in part, by Consultant in
connection with Services or any Proprietary Information (as defined below)
(collectively, "Inventions") and Consultant will promptly disclose and provide all
Inventions to Company. All Inventions are works made for hire to the extent
allowed by law. In addition, if any Invention does not qualify as a work made for
hire, Consultant hereby makes all assignments necessary to accomplish the
foregoing ownership. Consultant shall further assist Company, at Company's
expense, to further evidence, record and perfect such assignments, and to
perfect, obtain, maintain, enforce, and defend any rights assigned. Consultant
hereby irrevocably designates and appoints Company and its agents as
attorneys?in?fact to act for and in Consultant's behalf to execute and file any
document and to do all other lawfully permitted acts to further the foregoing
with the same legal force and effect as if executed by Consultant.

11. TERMS AND CONDITIONS
3. WARRANTY
Consultant warrants that: (i) the Services will be performed in a
professional and workmanlike manner and that none of such Services or
any part of this Agreement is or will be inconsistent with any obligation
Consultant may have to others; (ii) all work under this Agreement shall be
Consultant's original work and none of the Services or Inventions or any
development, use, production, distribution or exploitation thereof will
infringe, misappropriate or violate any intellectual property or other right
of any person or entity (including, without limitation, Consultant); (iii)
Consultant has the full right to provide the Company with the
assignments and rights provided for herein; (iv) Consultant shall comply
with all applicable laws and Company safety rules in the course of
performing the Services and (v) if Consultant's work requires a license,
Consultant has obtained that license and the license is in full force and
effect.
4. TERMINATION
If either party materially breaches a material provision of this Agreement,
the other party may terminate this Agreement upon five (5) days written
notice unless the breach is cured within the notice period. Company also
may terminate this Agreement at any time, with or without cause, upon
ten (10) days' notice, but, if (and only if) without cause, Company shall
upon termination pay Consultant all unpaid and undisputed amounts due
for Services completed prior to notice of termination. Sections 2 (subject
to the limitations on Section 2.3 stated therein) through 8 of this
Agreement and any remedies for breach of this Agreement shall survive
any termination or expiration. Company may communicate such
obligations to any other (or potential) client or employer of Consultant.

12. ACCEPTANCE
Exhibit A
SERVICES & FEES
Services:
Consultant will perform EVENT MANAGEMENT for the company as
described in the proposal Deliverables section.
Term:
The term will begin on [date]
Fees:
Flat fee of {total} made in 2 payments. 50% to begin the work [date] and
50% after execution of the event
Exhibit B
Upon approval of budget, a detailed workback schedule will be provided, with
key deliverable dates. A letter of agreement will be forwarded to
{client_contact_first}.
Once received we will then set up a kick-off meeting to discuss any changes to
the deliverables.
Kindly sign below to show your agreement to the proposal and the terms of
conditions
{user_assigned}
{company_name}
{client_contact_first} {client_contact_last}
{client_name}