CHAPTER 7 MOTIVATION By- Aastha Tyagi

MOTIVATION PROCESS Physiological/ psychological deficiency (NEED) Individual behaves in certain manner (DRIVE / MOTIVE) Achieves a particular goal (INCENTIVE)

Maslow’s Hierarchy of Needs PHYSIOLOGICAL OR SURVIVAL NEEDS Food, drink, shelter, sex, warmth, physical comfort MOST NEEDS HAVE TO DO WITH SURVIVAL PHYSICALLY AND PSYCHOLOGICALLY

Maslow’s Hierarchy of Needs PHYSIOLOGICAL OR SURVIVAL NEEDS SAFETY NEEDS Job security, safety regulations

Maslow’s Hierarchy of Needs PHYSIOLOGICAL OR SURVIVAL NEEDS SAFETY NEEDS SOCIAL NEEDS Friendship, love, affection, belongingness

Maslow’s Hierarchy of Needs PHYSIOLOGICAL OR SURVIVAL NEEDS SAFETY NEEDS LOVE, AFFECTION, AND BELONGINGNESS NEEDS ESTEEM NEEDS Ego, status, respect, prestige, promotion, influence, power, recognition,et.

Maslow’s Hierarchy of Needs SELF- ACTUALIZATION NEED FOR MASLOW EMPHASIZES NEED FOR SELF ACTUALIZATION IS A HEALTHY I NDIVIDUAL’S PRIME MOTIVATION It explains why people write poetry, plays, book and music, play music, act in films, take up hobbies, climb mountains, take part in charity activies, etc.

Maslow’s Hierarchy of Needs SELF- ACTUALIZATION NEED FOR MASLOW EMPHASIZES NEED FOR SELF ACTUALIZATION IS A HEALTHY INDIVIDUAL’S PRIME MOTIVATION SELF-ACTUALIZATION MEANS ACTUALIZING ONE’S POTENTIAL BECOMING ALL ONE IS CAPABLE OF BECOMING Challenging projects, opportunity for innovation and creativity

Maslow’s Hierarchy of Needs PHYSIOLOGICAL OR SURVIVAL NEEDS SAFETY NEEDS LOVE, AFFECTION, AND BELONGINGNESS NEEDS ESTEEM NEEDS SELF- ACTUALIZATION

Exhibit 16–3 Contrasting Views of Satisfaction-Dissatisfaction

3. Alderfer’s ERG Theory Existence needs relatedness needs Growth needs

Maslow’s Herzberg’s Alderfer’s motivational hygiene physiological needs safety and security belonginess and social needs esteem and status Self actualisation Working condition pay Company policy Job security relationships Advancement Recognition status Work itself Achievement Growth responsibility existence Relatedness Growth

THE PROCESS THEORIES

CONTEMPORARY THEORIES OF WORK MOTIVATION