2. BUDGETING FOR E-BOOK SALES
Incorporating e-book sales in title budgets
Incorporating e-book sales in overall Press budget
Adapting to new sales paths
Adapting to budgeting by dollars vs. units
Redefining sales timelines
3. Incorporating e-book sales in title
budgets
We add a line to the sales projection including e-book
sales units and dollars
We include that projection in the margin calculation
with print book sales
We assume no additional costs for e-book creation
We are considering adapting this model to incorporate
projected e-book sales from non-unit sales sources
(collections, chapters, etc)
4. Incorporating e-book sales in
overall Press budget
More art than science
Issues incorporating unit sales of e-books
Impact of e-book sales on print sales, especially cloth
sales
Issues budgeting backlist e-book sales vs. frontlist
5. Adapting to new sales paths
Sales thru vendors (Kindle, B&N, etc)
Direct sales
Sales thru collection partners (UPCC, JSTOR)
Course packs
6. Adapting to budgeting by dollars
vs. units
Conventional thinking about book sales is tied to units
and standard pricing
Hard to define what is a unit in terms of e-book sales
Standard pricing, outside of the shopping cart, is
almost non-existent
No clear evidence of repetitive annual trends in e-book
sales as there is for print books
Planning issues regarding cloth unit sales as e-book
sales ramp up
7. Redefining sales timelines
When to recognize sales from collection sales vendors
(UPCC, JSTOR)
How to classify rental/course pack sales
How to classify chapter sales
Planning for classification of less than chapter length
e-sales