The APEC CBET Workshop (Cross-Border e-Commerce Training Workshop) - a program organized by ABAC China as an initiative of capacity building for SMEs, and for participants interested in establishing a platform or business for cross-border trading through e-Commerce. The CBET Workshop is free of charge, open to participants from all 21 APEC economies. Enquiries can be made to abac@dhgate.com

1. WORKSHOP INTRODUCTION
Cross-Border e-Commerce Training
(CBET) Workshop
Dongguan, China
23 - 26 Jun 2014
(Mon – Thu)
Organizer: ABAC Chinav1.3.1

2. APEC CBET Workshop
 World’s largest e-Commerce market
 Access international market
 Margin & cash flow
 New global value chain
 New business models & opportunities
 Entrepreneurship, startups
 Internet financing fit needs of SMEs

3. BACKGROUND
Background
APEC Cross-Border e-Commerce Training
(CBET) Workshop
International Networking for all APEC
Economies. Promote cross-border business
opportunities.
Background
APEC/ABAC recognizes that the key
initiatives to help and support the SMEs are
access to international market, access to
finance, capacity building, innovation and
entrepreneurship. In 2013, ABAC China
shared the experience in China how cross-
border e-Commerce successful helped and
support the SMEs and address their needs.
Today, more than 9 million SMEs are doing
their business online in China, and e-
Commerce has become the catalyst of
economy in China, surpassing the US in
2013 and become the largest e-Commerce
market in the world.

4. ADVANTAGES
Access International
Market
Entrepreneur &
Innovation
Access to Finance
SME Issues Cross-Border
e-Commerce
Low Barrier Startup
Internet Marketing
Internet Financing
KEY
REVIEW
SIN
CHINA
SMEIN
CROSS-
BORDER
E-
COMMER
CE
Cross-Border e-Commerce: A Good Solution to SMEs

5. ADVANTAGES
Factory Export
Organizations
Import
Organizations
Wholesalers Retailers Consumers
Factory Consumers
All-in-One Platform
 Margin
 Transaction Cost
 Business Cycle
 Global Market
Traditional
 Safe & Transparent
 Direct to Customers
 Analytic Tools
Benefits of Bypassing the Middlemen

6. ADVANTAGES
Logistics
10%
Net Profit
54%
Manufacturing Cost
12%
Online Payment
4%
Web Store
20%
Net Profit
5%
Manufacturing Cost
8%
Overseas Retail
25%
Overseas Channel
50%
Domestic Channel
12%
Increasing Margin
Typically from 5% to 50%
Traditional e-Commerce
Sellers Benefits: Increase Margin

7. ADVANTAGES
Sellers
Buyers
Low Barrier of
Startup, Iccrease
Margin
Access Int’l
markets
Fast Turnover,
Shorten
Business Cycle
Improve Cash
Flow
Anytime
access to
products
Minimize
trading risk
Bypass
middlemen
Find millions
of products
Key Benefits of Buyers & Sellers

8. ADVANTAGES
translation
Promotio
n
Warehouse
Consolidation
Translation
LogisticsLegal Services
Insurance
Internet
Payment
Internet
Financing
A New Global Value Chain, Marketplace of the future

9. ADVANTAGES
Logistics
IT
Online
Marketing
New
Businesses
A New Global Value Chain, Opportunities in different jobs, different industries

10. ADVANTAGES
Single Day
Online Sales
up to $4 billion
•5-6% of retail sales
•60% YoY increase
•90% on Marketplace Platforms
•CAGR 120% since 2003
Source: McKinsey Global Institute, AliResearch, China Ministry of Commerce
Online
Merchants
9 million +
in 2012
Online
Transactions
$190-$210 billion
In 2012
Can reach
$420 – $650
billion in 2020
Job Opportunities
Created
Micro-Loans to
Online SMMEs
• E-Commerce 1.8 million +
• Related Industries 16.5
million +
Q1 2013 (in 1 quarter)
• 1 million approved loans
• 250,000+ SMMEs
• ¥11 billion
• Ave ~¥11,000 / loan
No of SMMEs
58 million +
in 2012
China: e-Commerce as a Catalyst of Economic Growth

11. INTRODUCTION
Introduction
Do you know why?
 Why China becomes the world’s largest e-Commerce market in 2013 and what is the
implication to global business?
 How SMEs go globalization and access international market ?
 Why cross border e-commerce helps increase margin and improve cash flow?
 How to integrate business into new global value chain?
 Explore new business models and opportunities
 How cross border e-commerce helps young entrepreneurs to realize their dreams?
 How new internet financing models better fit the needs of SMEs?
To explore your business
benefits for the future
• advance in ICT
• increasingly affordable young
generation consumers.

12. BENEFITS
Benefits
Come and Discover in China​
Path to international market, access to finance,
innovation and entrepreneurships
Join this Workshop​
Have your own feel and touch of the new eco-system
Enrich knowledge for your business strategies
Grown International business networking
Develop Cross-border business opportunities
Participants
1. SMEs with interests in cross-border e-Commerce
2. Platform Operators establishing cross-border trading through e-Commerce
3. Trade Associations interested in organizing trade missions tours
4. Service providers in related global value chain
5. Government officials and policy makers

13. WORKSHOPDETAILS
Workshop Details
Date: 23 ~ 26 Jun 2014
(Mon – Thu)
Time: 8:30am – 6:00pm
(followed by dinner
and activities)
Venue: Songshan Lake,
Dongguan, China
Language: English
Max: 30 participants
Deadline: on or before 31 May 2014
• Training workshops
• Group Discussion
• Case studies
• Site Visits
Course Fee
Course Fee Waived
(Original US$3,200 at cost)
Hotel Provided Free
Jun 23-27, 2014 (4 nights)
(Original around US$100 per night)
* (airfare not included)

14. WORKSHOPLOCATION
Workshop Location
Location:
Songshan Lake (松山湖)
National Hi-tech Industrial Development
Zone
Dongguan, South China

15. SPONSOREDHOTEL
Recommended Hotel
Silver World Hotel & Resort
Songshan Lake (松山湖)
Dongguan, South China
Hotel provided free from Jun 23-37 (4 nights)
(original cost around US$100 per night)
东莞松山湖逸居酒店

16. AGENDA–JUNE23
Workshop Agenda – June 23
Welcome Dinner: 6:00pm
Welcome Dinner
• Dinner & Networking
• Discussions & collaborations

17. Jun 26
• Internet Financing: Structure, Strategy & Establishment
• Payment in Cross-Border e-Commerce
• Experience Sharing: SMEs in Cross-Border e-Commerce
AGENDA–JUNE24
Workshop Agenda – Jun 24
Morning & Afternoon
CBT: The Next Big Thing in e-Commerce
• Key factors driving this hot new e-commerce channel
• Obstacles now and future
• What are the possibilities for the future?
A Seller’s Perspective
• Keys to be a successful seller
• One highly-successful Chinese sellers tells all
• Create listings that SELL !
eCargo: A Successful Seller Trade Assistance
• How to increase a marketplace listing’s effectiveness by an order of magnitude
CBT Success Enabler: Fast Shipping
• Explosive advancements in point-to-point fast shipping
• The Global CBT trend
A Buyer’s Perspective
• A wildly successful internet entrepreneur tells his story
• How a small business customer struck it rich in his pajamas
Trends in Internet Micro-Financing
• Make big bucks in the CBT business even without capital
Subject to change for best improvement

18. Jun 26
• Internet Financing: Structure, Strategy & Establishment
• Payment in Cross-Border e-Commerce
• Experience Sharing: SMEs in Cross-Border e-Commerce
AGENDA–JUNE25
Workshop Agenda – Jun 25
Morning Session
CBT: Going Global
• Global e-Commerce Landscape
• Find demand, Localize, Capture Demand, Measurement & Refine
CBT: Internet Payment
• How payment is made from global market
• Risks & security measures
• Protection from sellers and buyers perspectives
Afternoon Session
Visits:
• A Factory in Fashion – manufacturing from materials to shipment
• A Large Supplier Trade Center – where products come from
Subject to change for best improvement

19. Jun 26
• Internet Financing: Structure, Strategy & Establishment
• Payment in Cross-Border e-Commerce
• Experience Sharing: SMEs in Cross-Border e-Commerce
AGENDA–JUNE26
Workshop Agenda – Jun 26
Morning Session
Visits
• Tour around SSL Hi-Tech Zone & Financial Park – Government support to
facilitate business and trade
• Seller Trade Assistant Business – CBT e-Commerce outsourcing
• Micro Enterprise in e-Commerce – SOHO Operation
Relax & Connect
• Free teaming up, free activities
• Optional golf session at Mission Hill
• Optional round-the-lake bicycle tour
Subject to change for best improvement

20. REGISTRATION
Registration
Online Registration at http://tiny.cc/cbet
Course Fee: Course Fee Waived, Sponsored Hotel
Hotel from 23-37 Jun 2014 provided free
(participants responsible for their own airfare)
(original course fee US$ 3,200 per participant at cost)
sponsored by various sources
register on or before 31 May 2014
For further details, please refer to CBET website (http://cbet.abac-china.org)

21. MAP&AIRPORT
Map & Airport
1
2
SS
Lake
Shenzhen Int’l Airport
Airport pickup can be arranged
from Shenzhen airport
1
Hong Kong Int’l Airport
Pickup can be arranged at the
Huanggang border between
Hong Kong and Shenzhen.
Participants proceed on their
own to Shenzhen.
2
Nearest Airports
For international travelers
* Local transportation arranged
individually after registration
Hong Kong
Shenzhen
Dongguan
SS
Lake
Songshan Lake, Dongguan China
(the Workshop venue & Hotel)

22. Transportation Arrangement
The organizer will try to arrange local transportation within Shenzhen & Dongguan, China.
Note that participants arriving in Hong Kong will need to proceed on their own to the
Hong Kong / Shenzhen border.
Reminder: Please prepare valid Visa document for China/Hong Kong, if applicable
​​For detailed arrangement, please contact the organizer at abac@dhgate.com after
registration.
Arrival at Shenzhen Airport (SZ) Arrival at Hong Kong International Airport (HKG)
Ground & ferry transportation available from the Hong Kong
International Airport to Shenzhen, China. Details refer to the
Hong Kong Airport website at
http://www.hongkongairport.com
1 2
Local pickup transportation can be arranged. Website of the
Shenzhen Airport can be found at http://eng.szairport.com
TRANSPORTATIONARRANGEMENT

23. TOURISMINFORMATION
Tourism Information
Songhu Yanyu (松湖烟雨)
​​Songhu Yanyu Park is located in technology area, Dongguan. The park is surrounded by lakes
and mountains. Chill and relax here.

24. ENQUIRIES
Contact Information
Website:
http://cbet.abac-china.org
Registration:
http://tiny.cc/cbet
Enquiry & all arrangements:
abac@dhgate.com
Promotion Leaflet & Poster Download:
A4-size Leaflet for color printing
A3-size Poster for color printing
Organizer:
APEC is the premier Asia-Pacific economic forum. Our primary goal is to support sustainable economic growth and prosperity in the Asia-Pacific
region. The APEC Business Advisory Council (ABAC) was created by the APEC Economic Leaders in November 1995 to provide advice on the
implementation of the Osaka Action Agenda and on other specific business sector priorities, and to respond when the various APEC for a request
information about business-related issues or to provide the business perspective on specific areas of cooperation.