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FA 102C, Fall 2015:
Motion Graphics and Sound
Design for Digital Media
Amanda Bentley
Research, Branding, Motion Graphics ...
Observation
There is no straightforward, easy to understand way on the
portal for students to organize their schedules and...
Confusing layout on degree audit
Research, Branding, Motion Graphics for Nudge Design Studio
Amanda Bentley
No directions for which semester to
take classes
Research, Branding, Motion Graphics for Nudge Design Studio
Amanda Bentley
No required internship for credit in
certain majors
Research, Branding, Motion Graphics for Nudge Design Studio
Amanda Ben...
Desired Behavior
Students should be inclined to take an internship and have
all the necessary credits to graduate on time....
Design Tip Employed
To encourage people to select a specific option, make it
the default; likewise to discourage people fr...
Proposed Nudge Design Solution
By having an organized schedule that stacks classes for at
least one semester and encourage...
Prototype Design
Research, Branding, Motion Graphics for Nudge Design Studio
Amanda Bentley
● Breakdown by
semester
● Easy...
Prototype Design
Research, Branding, Motion Graphics for Nudge Design Studio
Amanda Bentley
● Synced with Hofstra
portal f...
Logo Design: Keywords
• Countries:
– Germany
– Bulgaria
– Italy
• Keywords from research:
– Organize
– Motivate
– Guide
• ...
Logo Design: Image Associations
Research, Branding, Motion Graphics for Nudge Design Studio
Amanda Bentley
Logo Design: Sketches
Research, Branding, Motion Graphics for Nudge Design Studio
Amanda Bentley
Final Logo Design
Research, Branding, Motion Graphics for Nudge Design Studio
Amanda Bentley
Name Selection Process
Translated words for inspiration:
führen, мотивирам, organizzare
1. мотивирам + organizzare = Motiz...
Final Name Selection
Research, Branding, Motion Graphics for Nudge Design Studio
Amanda Bentley
Fühzz
• Fühzz came from co...
Logotype
Research, Branding, Motion Graphics for Nudge Design Studio
Amanda Bentley
Storyboard
Research, Branding, Motion Graphics for Nudge Design Studio
Amanda Bentley
Sound
Created by blending 3 audio clips inspired by the 3 chosen
countries and blended in Audacity:
Research, Branding, Mo...
Video Footage for Background
Research, Branding, Motion Graphics for Nudge Design Studio
Amanda Bentley
Animation Stills
Research, Branding, Motion Graphics for Nudge Design Studio
Amanda Bentley
Final Animation
Research, Branding, Motion Graphics for Nudge Design Studio
Amanda Bentley
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Amanda bentley 102c_presentation.pptx (1)

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Amanda bentley 102c_presentation.pptx (1)

  1. 1. FA 102C, Fall 2015: Motion Graphics and Sound Design for Digital Media Amanda Bentley Research, Branding, Motion Graphics for Nudge Design Studio Amanda Bentley
  2. 2. Observation There is no straightforward, easy to understand way on the portal for students to organize their schedules and make sure they have time to take all the courses they need to graduate. This may discourage some students from taking on internships or being able to graduate on time. Research, Branding, Motion Graphics for Nudge Design Studio Amanda Bentley
  3. 3. Confusing layout on degree audit Research, Branding, Motion Graphics for Nudge Design Studio Amanda Bentley
  4. 4. No directions for which semester to take classes Research, Branding, Motion Graphics for Nudge Design Studio Amanda Bentley
  5. 5. No required internship for credit in certain majors Research, Branding, Motion Graphics for Nudge Design Studio Amanda Bentley
  6. 6. Desired Behavior Students should be inclined to take an internship and have all the necessary credits to graduate on time. It should be easy to understand which semesters to take classes and how to organize time to take an internship. Research, Branding, Motion Graphics for Nudge Design Studio Amanda Bentley
  7. 7. Design Tip Employed To encourage people to select a specific option, make it the default; likewise to discourage people from selecting an option, don’t make it the default. Research, Branding, Motion Graphics for Nudge Design Studio Amanda Bentley
  8. 8. Proposed Nudge Design Solution By having an organized schedule that stacks classes for at least one semester and encourages internships by making it the default credit, students will be more likely to graduate on time and with at least one internship. Research, Branding, Motion Graphics for Nudge Design Studio Amanda Bentley
  9. 9. Prototype Design Research, Branding, Motion Graphics for Nudge Design Studio Amanda Bentley ● Breakdown by semester ● Easy to read, color- coded calendar ● Breakdown of courses needed per semester ● Additional resources for internship opportunities
  10. 10. Prototype Design Research, Branding, Motion Graphics for Nudge Design Studio Amanda Bentley ● Synced with Hofstra portal for easy registration ● All available courses for semester visible in drop down menu
  11. 11. Logo Design: Keywords • Countries: – Germany – Bulgaria – Italy • Keywords from research: – Organize – Motivate – Guide • Translations: – German: organisieren, motivieren, führen – Bulgarian: организиране, мотивирам, направлява – Italian: organizzare, motivare, guida Research, Branding, Motion Graphics for Nudge Design Studio Amanda Bentley
  12. 12. Logo Design: Image Associations Research, Branding, Motion Graphics for Nudge Design Studio Amanda Bentley
  13. 13. Logo Design: Sketches Research, Branding, Motion Graphics for Nudge Design Studio Amanda Bentley
  14. 14. Final Logo Design Research, Branding, Motion Graphics for Nudge Design Studio Amanda Bentley
  15. 15. Name Selection Process Translated words for inspiration: führen, мотивирам, organizzare 1. мотивирам + organizzare = Motizzare 1. führen + organizzare = Fühzz 1. führen + мотивирам = Renmot Research, Branding, Motion Graphics for Nudge Design Studio Amanda Bentley
  16. 16. Final Name Selection Research, Branding, Motion Graphics for Nudge Design Studio Amanda Bentley Fühzz • Fühzz came from combining the German word for “guide” and the Italian word for “organize” • Indicates the technical side of the products created
  17. 17. Logotype Research, Branding, Motion Graphics for Nudge Design Studio Amanda Bentley
  18. 18. Storyboard Research, Branding, Motion Graphics for Nudge Design Studio Amanda Bentley
  19. 19. Sound Created by blending 3 audio clips inspired by the 3 chosen countries and blended in Audacity: Research, Branding, Motion Graphics for Nudge Design Studio Amanda Bentley
  20. 20. Video Footage for Background Research, Branding, Motion Graphics for Nudge Design Studio Amanda Bentley
  21. 21. Animation Stills Research, Branding, Motion Graphics for Nudge Design Studio Amanda Bentley
  22. 22. Final Animation Research, Branding, Motion Graphics for Nudge Design Studio Amanda Bentley

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