Social Media's Role in Government Communication
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Social Media's Role in Government Communication
- 1. Social Media & The Government How are governments using social media to connect with their societies? How are societies using social media to connect with their governments? Local Governments - Presidential Campaigns - Egypt Congress - United States - United Nations - Asia - more! Abbi Siler Marketing & Account Management abbi@pleth.com Follow: @abbisiler www.pleth.com
- 2. Modern Communication Social networks are bringing about a new sense of openness and communication throughout the world. With instant ‘connections’ to other parts of the world – news coverage of events are delivered to our ears & eyes in ‘real time.’ Even breaking news stories may evolve from a simple Facebook Status update or a tweet from the side of the road. The argument- “social media is just a fad” just doesn’t hold up at this point– this powerful tool has transformed entire industries and even governments.
- 4. Government Using Social Media to Convey a Message –connecting with Arkansas.
- 5. How Are They Using Social Media? Invitations to Events Sharing Information Campaigning YouTube Commercials LinkedIn Connections Live Updates from Press Conferences Polls, Surveys & Research
- 6. Let’s talk about Egypt…. Meet Asmaa Mahfouz – this video posted on Jan 18th Social Media played a role in the Egyptian Revolution - there’s no doubt here. But how large? Could it happen here? Where did it all begin? http://www.youtube.com/watch?v=SgjIgMdsEuk
- 7. Social Media & Egypt "How a revolution comes to be is a mystery to me. It's important to credit the brave people that take chances to stand up to regimes. They're the star. What I like to think of services like Twitter and other services is that it's kind of a supporting role. We're there to facilitate and to foster and to accelerate those folks' missions.“ – Biz Stone, Twitter "Those who clamp down on Internet freedom may be able to hold back the full impact of their people's yearnings for a while, but not forever.“ – Hillary Clinton "I want to meet Mark Zuckerberg and thank him personally.“ - WaelGhonim, an Egyptian activist & Marketing Director for Middle East & North Africa office of Google. http://cnn.com/video/?/video/world/2011/02/16/lake.facebook.revolution.cnn
- 9. Notable Articles & Resources http://www.richardrbecker.com/2011/02/causing-revolutions-influence-of-nobody.html http://www.npr.org/2011/02/16/133775340/twitters-biz-stone-on-starting-a-revolution http://www.youtube.com/watch?v=SgjIgMdsEuk http://www.rawstory.com/rs/2011/02/11/i-meet-mark-zuckerberg-personally-google-exec-tells-cnn/ http://thenextweb.com/me/2011/02/14/crisis-in-egypt-a-recap-infographic/ http://politicalticker.blogs.cnn.com/2011/02/16/147272/ http://mashable.com/2010/05/10/social-media-government/ http://www.pbs.org/mediashift/2009/01/government-20-how-social-media-could-transform-gov-pr005.html http://techcrunch.com/2011/02/19/facebook-egypt-newborn/
- 10. I would love to connect with you more! Facebook Me: fb.me/abbi.siler Invite on LinkedIn: linkedin.com/in/abbisiler Follow on Twitter: @abbisiler Email Me: abbi@pleth.com download this presentation at slideshare.net/abbisiler