2. Business profile – Agri Division
I. Mission & Vision
II. Agri Business Snapshot
III. Key Take Away – Agri
IV. Pack Houses Infrastructure
3. Mission & Vision
Mission
• Bringing prosperity into rural families of India through co-operative efforts
and providing customers with hygienic, affordable and convenient supply of
“Fresh and Healthy” food products
Vision
• To be a progressive billion dollar organization with a pan India foot print by
2015
• To achieve this by delighting customers with “Fresh and Healthy” food
products, that are a benchmark for quality in the industry
• We are committed to enhanced prosperity and the empowerment of the
farming community through our unique “Relationship Farming” Model
• To be a preferred employer by nurturing entrepreneurship, managing
career aspirations and providing innovative avenues for enhanced
employee prosperity
4. Agri Business Snapshot
• Carved out as a separate business division in the company in
January 2008.
• To develop an integrated food supply chain to meet Retail demand
and to take up production through “Custom Farming” or
“Relationship Farming”, primary processing, “Quality Assurance”
and distribution to offer full range of kitchen requirements (Fruits
and Vegetables).
Pack Houses:
• Mattam, Santhipuram Mandal, Chitoor District (About 18km from
Kuppam and 130km from Bangalore and 260km from Chennai)
• Adavi Masjid, Mulugu Mandal, Medak district (About 50km from
Hyderabad).
5. Agri Business Snapshot
Custom Farming
• By working Closely with farmers through
Custom Farming or relationship Farming &
providing extension services with respect of
Good Agricultural Practices, Integrated
Nutrition & Pest Management, Pre & Post
harvest practices, which help the farmer
Improve Productivity & minimize handling loss
• Annual Crop calendar that would ensure much
higher annual income per unit area
• Input supply, technical guidance, credit
linkage and Package of improved farm
practices for better productivity
• Crates & logistics support
• Payment for supplies directly credited in
farmer’s bank accounts
6. Agri Business Snapshot
Training:
• Conducting regular training programs for
farmers and field staff in association with
Indian Institute of Horticulture Research
( IIHR) Scientists in the Soil management,
Water management, Integrated pest
management and fertilizer management.
Extension Activities:
• Distribution of High yielding and disease
resistant hybrid seeds to the farmers.
• Identification of pests and diseases and their
control by recommending specific insecticides
and Fungicides.
• Identification of nutrient deficiency symptoms
and their remedy by recommending specific
fertilizers and nutrients.
8. Agri Business Snapshot
Production Areas:
• Kuppam area Comprising Chittoor (Andhra Pradesh), Kolar
(Karnataka) and Krishnagiri (Tamil Nadu) districts.
• Second one comprising Medak, Ranga Reddy and Nalgonda
district (AP)
9. Agri Business Snapshot
• Strong Backward Linkage
• Custom Farming or Relationship Farming
• Equipped with strong hold in rural India
• Intensive quality assurance standards
10. Agri Business Snapshot
Pack Houses (Processing Centers)
• Heritage is operating temperature and humidity controlled pack
houses with cold storage facilities and ripening chambers at Chitoor
(AP) and Hyderabad (AP) with capacities of 200MT and 100 MT per
respectively
• These capacities are expandable to 300 MT and 125 MT based
requirement & with modest investments
POST-HARVEST OPERATIONS
RECEPTION PRE-COOLING COLD STORAGE
SORTING & GRADING PACKAGING LOGISTICS
11. Key Take Away – Agri
• 1547 acres under Custom farming per annum
• 326 Custom Famers
• 98 Registered famers
• Collections centers
Mulugu -4
Mattam - 7
• 57% supplies to Heritage Fresh Retail stores
i.e. 30MT/day
• Commercial sales of 30 MT /day including
banana and imported apples.
• Custom Ripening of Banana on average of
50 MT /Day
• Both Pack Houses EBITDA Positive
Integrated Agri Operations
12. Pack Houses Infrastructure
Particulars Mattam Mulugu
Location Mattam, Shantipuram, chittoor Dist., Adavi masjid (V), Mulugu (M),
Andhra Pradesh, 130 Kms from Bangalore Medak District, Andhra Pradesh,
and 260 Kms from Chennai 50 Kms from Hyderabad
Land 19.22 Hectares 9.25 Hectares
Plant 2 Hectares 1.6 Hectares
Total Built-up Area 134198 Sft 23456 Sft
Processing Capacities 200 MT 100 MT
Cold Storage
(i) Transit for 1 - 2 weeks 4 Nos of 25 MT each 2 Nos of 25 MT each
(ii) Long term for 1- 5 Months 4 Nos of 300 MT each NIL
(iii) Pre-cooling units 2 Nos of 5 MT each / charge of 6 hrs Cold stores serve the purpose
15 MT charge of 3 hrs
Ripening Chambers 5 Nos of 25 MT each 4 Nos of 10 MT each
Handling Equipments
Hand Trolleys 4 Nos 3 Nos
Crates 19000 Nos 7000 Nos
Crates washing System 1 No 1 No
Pallets to stock Crates 1000 Nos 250 Nos
Fork Lifts 2 Nos 2 Nos
Hydraulic Pallet jack 6 Nos of 1 MT each 4 Nos of 1 MT each
13. Important Features of the Pack Houses
• Located in the heart of production areas
• Processing and dispatch areas temperature & humidity controlled
• Mechanized Sorting & grading lines to suit different types & volumes of
produce
• Net Packing / washing of rooty vegetables
• Cold storage infrastructure include Pre-cooling, short and long term
storage chambers
14. Important Features of the Pack Houses
• Ripening chambers of 45 MT at IPH Mattam , 15 MT at IPH Mulugu &
15 MT at Chennai DC.
15. Available facilities in Mattam Pack House
Location
Mattam, Santhipuram Mandal, Chitoor
District.
Climate is suitable to produce almost
all kinds of vegetables crops round the
year
Processing capacity
200 MT Fruits and Vegetables
Cold Storage
• Transit Cold Store
4 Nos (short duration) with storage
capacity 200 MT
• Long duration cold store
4 Nos with storage capacity 2000 MT
(500 each)
16. Available facilities in Mattam Pack House
Infrastructure and processing facilities
Total build up area
12472 square meters
• Reception area: 548 sq. m
• Grading and sorting area: 4200 sq. m
• Line 1: potato, carrot, beetroot
washing and grading line
• Line 2: Grading line for other
vegetables
• Handling capacity per line: 5 MT/ hr
each
17. Available facilities in Mattam Pack House
Pre-cooling units
2 Nos of 5MT each
Ripening Chambers
5 Nos of 25 MT each
Handling Equipments
• Hand Trolleys 4Nos
• Crates 19000 Nos
• Crate Washing system 1 No
• Pallets crates 1000 Nos
• Fork lifts 2 Nos
• Hydraulic Pallet jack 6 Nos.
18. Available facilities in Mulugu Pack House
Location
Adavi Masjid, Mulugu Mandal,
Medak district (about 50km from
Hyderabad).
Processing capacity
100 MT Fruits and Vegetables
Infrastructure and processing
facilities
Total built up area 2180 square
meters
• Reception area: 135 sq. m
• Grading and sorting area: 962 sq. m
Cold Storage
Transit Cold Store
2 Nos (short duration) with storage
capacity 50 MT (25MT each)
19. Available facilities in Mulugu Pack House
Ripening Chambers
4 Nos of 15 MT each
Dispatch Hall
25.5m*15m
Handling Equipments
• Hand Trolleys 3Nos
• Crates 7000 Nos
• Crate Washing system 1 No
• Pallets to stack carets 250
Nos
• Fork lifts 2 Nos
• Hydraulic Pallet jack 4 Nos.
20. Important Features of the Pack Houses
• Fully supported by DG power
• Totally mechanized material handling system
• Reverse Osmosis (RO) and De-mineralized (DM) plant
• Effluent Treatment Plant (ETP)
