1. Teleshoppe Integrated Digital Marketing
Preface
• 250+ young women walked in for a beauty treatment in 3 weeks
• 400+ bike customers booked a test ride in 4 weeks…….
• 650+ home buyers enquired for a property purchase in 5 weeks…..
• 75+ senior government officials registered for a conference in 5 days…..
• 300+ law students downloaded admission forms in 3 weeks……
• 400+ home owners wanted a split air conditioner in 4 weeks….
• 15+ investors wanted to set up a Rs. 200 crore University in 10 days…….
…....all in the last 3 months
….all through Integrated Digital Marketing campaigns
3. Teleshoppe Integrated Digital Marketing
Customer Acquisition – Digital Marketing
What is Digital Marketing ?
• SMS short code
– Receive customer queries 24/7
– Customer gets automated replies
– You get customer’s details
• Toll-Free number + Response Desks
– Take orders
– Lock-in customer
– Confirm deliveries and provide customer support
• Payment gateway
– Accept ALL bank account
– Accept ALL credit cards
– Accept cheque/drafts/PO’s and all other payments from anywhere in India
• Vendor management software
– Updates and reminds product deliveries
– Manages billing for both vendor and customer
– Sends status to customer and to you
• Mobile and eDM push platform
– New product updates automatically to customers
• Nationwide database
– 32 lakh validated customers – buying behaviour, age, gender, mobile, email, city…….
4. Teleshoppe Integrated Digital Marketing
Digital Campaign
What we want to do for your brand
Select target numbers from our 32 lakh proprietary customer
database (all India)
Broadcast eDM with
“CLICK HERE” links
Broadcast SMS with
“REPLY YES” link
Call confirmed customers from our in-house Response Cell and
confirm date/location for first appointment
Give the marketing team the
Campaign Control Panel
(CcP) with online MIS
Inform nearest dealer of the
customer’s name & contact
to confirm appointment
Telecalling
and Response
Management
Mobile
Platform
promotions
Response
capture via eDM
(electronic Data
Mailer)
Database
collation and
selection
6. Teleshoppe Integrated Digital Marketing
Response Desks – how it works
Patient Name Contact
Number
Date & Time City
(1) Anand Singh 9810333076 25th
October 5:00 p.m. Ahmedabad
(2) Ruchi Jalan 9811682743 21st
October 1:00 p.m. Hyderabad
(3)
(4)
Our Response team calls up the customer directly for you
Welcome to Hero
Mindmine…would
you like to register
for our courses ?
Hi ! You asked us a
query on payment
options….would you
like to speak to a
specialist ?
7. Teleshoppe Integrated Digital Marketing
Comparison – IDM vs. other media
Television IDM
The cost of creating advertisement needs a large budget and
has a lead-time for production before it can be aired.
Creative, Simple & Crisp 160 character advertisements
can be created easily. No need for big budget production.
High commercial time charges. The charge for advertising for
10 seconds is Rs 1,50,000 - 4,50,000 depending on various
factors.
Very low charges for targeted advertising.
Presence of the audience is necessary Reaches directly to the recipient
The audience may not watch the ad.
The recipient most probably reads SMS as it is attached to
a personal message and is contextual.
The audience may not pay attention. The recipient pays attention as it is a personal message
Though localized advertising is possible with local television
channels, they are not very popular.
You can target people of a certain geographical area.
TRP ratings, which measure the audience, do not give the
exact figure.
The number of messages sent is accurate, and the
advertiser knows his exact reach.
One cannot measure the convertibility of a TV ad.
Convertibility can be measured with the help of 'call back',
‘respond back' and 'click the link' tools.
The celebrities are brand ambassadors. The recipients themselves are brand ambassadors.
The ad is watched once unless it is repeated again.
The recipient may keep the SMS in mobile as a personal
message and may read it later.
8. Teleshoppe Integrated Digital Marketing
Comparison – IDM vs. other media
Print Media IDM
A reader may not pay attention to the ad.
The recipient reads the digital ad as a personal message
is attached to it.
The audience is divided among many newspapers and
magazines according to their interest.
A digital ad directly reaches the recipient.
It is difficult to track the response to an ad. The response rates can be easily tracked.
Downloading applications is not possible. The readers
requesting for more information and getting it is a difficult
process.
The recipient can download applications or request for
more information by using options like call back or SMS
back.
In case of newspapers the charges for advertising are Rs
1,000 - 5,000 per sq. cms. In case of magazine ads the
charges are Rs 4,00,000 - 6,30,000 for full page color ad.
Very low charges for targeted advertising.
9. Teleshoppe Integrated Digital Marketing
Comparison – IDM vs. other media
Radio FM IDM
The listener may forget about the ad, unless it is highly
effective.
Because of the personal message the recipient most
probably reads it.
The amount of audience for radio FM is far less. The number of mobile users is far more.
The audience may swap between many channels and may
not listen to the ad.
IDM directly reaches the recipient.
Most FM channels are only available in major cities. An SMS can reach any mobile user anywhere in India.
The charges for advertising for 10 seconds is Rs 500 - 1,500. Very low charges for targeted advertising
12. Teleshoppe Integrated Digital Marketing
SMS Short Code Control panel
• You get your own control panel and immediate SMS reports
13. Teleshoppe Integrated Digital Marketing
• India’s best brands are our clients:
Who are we ?
• Baksons
Homoeopathy
• Western Union
Money Transfer
• DHL
• P T Education
• AHA – Air Hostess
Academy
• Xerox India
• Pentair Water
• Telebrands (as
seen on TV)
• HelpAge India
• VLCC Healthcare
• Women’s Era
• Competition
Success Review
• Agrawal Packers
and Movers
• FairDeal Packers
and Movers
• Goel Packers and
Movers
• Hero MindMine
• Ricoh
• Payworld
• LifeCell India
• Jaypee Group
• Bethel Church
• Delhi Public
School
• Central Cargo
Packers and
Movers
• Anupam Sinks
• M-Tech Developers
• IndiaRace.com
• Career Launcher
• PeopleHealth.in
• Amrapali
Developers
• Mangal Keshav
• AirTel - BizConnect
• Vodafone -
CampusConnect
14. Teleshoppe Integrated Digital Marketing
Our mission
Our mission is to make your brand impossible to forget !!!
S V Mobile Teleshoppe Private Limited
SMS MT to 53456 | 011.2669.2263 / 64 | www.essemess.com
RT401, Rajendra Tower, Geetanjali Enclave, New Delhi 110017
+91 98103.03105 | saikat@teleshoppe.com
