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MAHINDRA SUV XUV 5OO




                   Presented by:
                         Arvind
                       Abhishek
                      Bhupinder
                          Karan
                        chandni
THREE VARIANTS OF
     MAHINDRA XUV 5OO
     Mahindra XUV 5OO W6 2D

     Mahindra XUV 5OO A WD

     Mahindra XUV 5OO W8 2D
Powered with 6 speed manual gearbox
FEATURES
• Monologue construction
• 2.2 liter M-hawk engine
• 4 cylinder 2179cc Engine
• 140 hp power
• 330 Nm torque
• Integrated audio system with 12inch LCD
  display
• 17inch alloy wheels
• Six airbags
• ABS
• touch screen DVD player with in-built GPS and
  navigation system
• automatic headlights
• rain sensing wipers
• laptop holder in glove box
• cruise control
• telescopic steering
• Fully automated temperature control system
  with dual HVAC
• Power steering, Power windows, Remote
  central locking/Keyless entry system
• Climate control system
• 8-way adjustment for driver's seat, Electrically
  adjustable and retractable ORVMs
  - Global positioning system, AC vents for rear
  passengers, DVD player
• Dual-tone theme for upholstery, dashboard
  and central console
• video
RESPONSE IN INDIA
• In India, it has successfully registered 10,000
  bookings so far and finally decided not to
  receive new bookings. It is really the most
  exciting response for Domestic automobile
  company. The auto giant officially revealed
  that it is the most enjoying moment and
  boosted their confidence at great extent.
DEMAND OF SUV’S IN VARIOUS
             COUNTRIES
•   Canada
•   United States of America
•   Australia
•   Europe
•   Africa
•   Middle east
•   Ice land
•   Parts of Asia
America

• US is the largest passenger vehicle market in the
  world
• Average price of vehicles sold in US is $29,746
• Autos sales shot up 27% according to autodata
• Sales could reach 13.4 millions vehicles over full
  year.
• Ford registered the 139% jump in the sales of
  SUV
• Toyota motor registered an increase of 57% sales
  in SUV
TOP 10 SUV’S SALE IN US
Rank         SUV         October 2011 October 2010   Year-To-Date
 #1      Honda CR-V        19,326        18,040        180,361
 #2      Ford Escape       19,046        14,578        206,896
          Chevrolet
 #3                        15,108        12,773        160,143
           Equinox
 #4      Honda Pilot       12,466         8169         94,169
 #5      Ford Explorer     11,987         3692         108,944
         Jeep Grand
 #6                        11,084        12,721        96,853
          Cherokee
 #7      Toyota RAV4       10,680        14,694        106,800
 #8       Kia Sorento       10,178       10,611        109,903
 #9      Nissan Rogue       10,034        8862         101,412
            Jeep
#10                         9892          7908         101,820
           Wrangler
AMERICA TRADITION
• Crude oil prices doesn't put any effect on
  Americans
• They want safety
• Huge Cargo space
• Powerful engines
• Automatic transmission
HOW MAHINDRA ENTER IN AMERICA
1.   EXPORT
2.   Joint venture
3.   FDI
4.   Merger and Acquisition
STRATEGY
• Export:-
  1. FICCI
  2. ATA Carnet



  1. import @ 6.1 %
SEGMENTATION
• Age group of 25-45
TARGETING
• Targeting youth and fatty people.
• Indian people who are in US.
POSITIONING
•   Brand image (never before)
•   Safety
•   Comfortable
•   Luxurious car
•   Speed
4p”s
•   Product
•   Price
•   Promotion
•   Place
Product
• SUV XUV 500
  FEATURES
  Sports utility vehicle
  with high power engine
  And with aerodynamic shape
• We will also launch open SUV’s
PRICE
• Introductory price will be highly competitive
• Adopting the carnet system
• Not to spend excess on promotion
PRICE(of top selling SUV in US)
  MODEL           FROM     TO

  XUV5OO          20642$   24617$
  HONDA CR-V      21883$   29798$
  FORD ESCAPE     21240$   27920$
  CHEVROLET       23507$   30752$
  EQUINOX
  HONDA PILOT     27954$   39754$
  FORD EXPLORER   27929$   39047$
Place
• We will open our showroom
• In different locations
Promotion
•   Advertising
•   Auto expo
•   Social networking sites
•   Discounts
After conquering America our next target will be
                 other countries.
THANK YOU

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Mahindra xuv suv 500

  • 1. MAHINDRA SUV XUV 5OO Presented by: Arvind Abhishek Bhupinder Karan chandni
  • 2. THREE VARIANTS OF MAHINDRA XUV 5OO Mahindra XUV 5OO W6 2D Mahindra XUV 5OO A WD Mahindra XUV 5OO W8 2D Powered with 6 speed manual gearbox
  • 3. FEATURES • Monologue construction • 2.2 liter M-hawk engine • 4 cylinder 2179cc Engine • 140 hp power • 330 Nm torque • Integrated audio system with 12inch LCD display • 17inch alloy wheels
  • 4. • Six airbags • ABS • touch screen DVD player with in-built GPS and navigation system • automatic headlights • rain sensing wipers • laptop holder in glove box
  • 5. • cruise control • telescopic steering • Fully automated temperature control system with dual HVAC • Power steering, Power windows, Remote central locking/Keyless entry system • Climate control system
  • 6. • 8-way adjustment for driver's seat, Electrically adjustable and retractable ORVMs - Global positioning system, AC vents for rear passengers, DVD player • Dual-tone theme for upholstery, dashboard and central console
  • 8. RESPONSE IN INDIA • In India, it has successfully registered 10,000 bookings so far and finally decided not to receive new bookings. It is really the most exciting response for Domestic automobile company. The auto giant officially revealed that it is the most enjoying moment and boosted their confidence at great extent.
  • 9. DEMAND OF SUV’S IN VARIOUS COUNTRIES • Canada • United States of America • Australia • Europe • Africa • Middle east • Ice land • Parts of Asia
  • 10. America • US is the largest passenger vehicle market in the world • Average price of vehicles sold in US is $29,746 • Autos sales shot up 27% according to autodata • Sales could reach 13.4 millions vehicles over full year. • Ford registered the 139% jump in the sales of SUV • Toyota motor registered an increase of 57% sales in SUV
  • 11. TOP 10 SUV’S SALE IN US Rank SUV October 2011 October 2010 Year-To-Date #1 Honda CR-V 19,326 18,040 180,361 #2 Ford Escape 19,046 14,578 206,896 Chevrolet #3 15,108 12,773 160,143 Equinox #4 Honda Pilot 12,466 8169 94,169 #5 Ford Explorer 11,987 3692 108,944 Jeep Grand #6 11,084 12,721 96,853 Cherokee #7 Toyota RAV4 10,680 14,694 106,800 #8 Kia Sorento 10,178 10,611 109,903 #9 Nissan Rogue 10,034 8862 101,412 Jeep #10 9892 7908 101,820 Wrangler
  • 12. AMERICA TRADITION • Crude oil prices doesn't put any effect on Americans • They want safety • Huge Cargo space • Powerful engines • Automatic transmission
  • 13. HOW MAHINDRA ENTER IN AMERICA 1. EXPORT 2. Joint venture 3. FDI 4. Merger and Acquisition
  • 14. STRATEGY • Export:- 1. FICCI 2. ATA Carnet 1. import @ 6.1 %
  • 16. TARGETING • Targeting youth and fatty people. • Indian people who are in US.
  • 17. POSITIONING • Brand image (never before) • Safety • Comfortable • Luxurious car • Speed
  • 18. 4p”s • Product • Price • Promotion • Place
  • 19. Product • SUV XUV 500 FEATURES Sports utility vehicle with high power engine And with aerodynamic shape • We will also launch open SUV’s
  • 20. PRICE • Introductory price will be highly competitive • Adopting the carnet system • Not to spend excess on promotion
  • 21. PRICE(of top selling SUV in US) MODEL FROM TO XUV5OO 20642$ 24617$ HONDA CR-V 21883$ 29798$ FORD ESCAPE 21240$ 27920$ CHEVROLET 23507$ 30752$ EQUINOX HONDA PILOT 27954$ 39754$ FORD EXPLORER 27929$ 39047$
  • 22. Place • We will open our showroom • In different locations
  • 23. Promotion • Advertising • Auto expo • Social networking sites • Discounts
  • 24. After conquering America our next target will be other countries.