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Product
innovation
Innovation

 Ideas   applied successfully in practice
 If   you wanna innovate…




 You   gotta design !
A culture of innovation

 Innovation   no longer just happens in R&D
 Innovation is a team sport.
 Keep the consumer at the heart of what
  you do .
 But don’t listen everything they say- use
  your intuition.
 Listen to ideas , learn from failure
Product adoption and innovation
Product adoption and innovation
Product adoption and innovation
Product adoption and innovation
Purpose?
   The purpose of the workshop is to turn on your
    creativity and open your mind to new and
    exciting possibilities.
   In these times we need to be creative and
    innovation to stay ahead of the curve and
    maintain our leading position.
   The design and innovation workshop will provide
    you with the new tools and knowledge which you
    can use as inspiration in your daily work.
   Get ready for a fun and playful day with a very
    serious learning experience that will move you!
Innovators
Young and well educated.
High disposable income.
Comfortable with new ideas.
Able to understand and apply complex
technical knowledge.
Gain information from expert sources rather
than from peers and social groups.
Product adoption and innovation
A brief look at the program

 Brands  , innovation and design unleashing
  your creativity .
 Mapping the customer journey
 Brainstorming and ideation
 Experience design
 Lessons learned and how can I apply this
  knowledge.
branding strategy

 design thinking

culture of innovation
 Design thinking is a process for practical,
 creativity resolution of problems or issues
 that looks for an improved future result .
Design thinking
 Inspiration>>>>>>>>
 Implementation    >>>>>>>>>>>>>
 Ideation>>>>>>>>>>
 It’s a cyclic process
What is design thinking?
 It’sa fluid but definable process involving
  several key comments.
 Collaborative :
 Working with people who share similar
  and dissimilar experiences to generate
  richer work.
 Integrative:
 Seeing the whole system and its many
  connection.
Product adoption and innovation
Product
Adoption
The model of adoption
process
 Developed    by Everett Rogers in 1962.
 Concerns the spread of new innovative
  products through the market.
 The adoption of new products proceeds
  after certain thought process.
 The new product is adopted by different
  groups of people in sequence.
Product adoption and innovation
New innovation products
 Televisionintroduced in the 1930s.
 Color television in the 1970s.
 Video recorders in the 1970s.
 Multi channel television in the 1980s090s.
 DVD in the 1990s.
 Flat screen television in the late 1990s.
 High definition TV in the 2000s.
Adoption process
 The   mental process through which an
  individual passes from first hearing about
  an innovation to final adoption.
 Knowledge / awareness
 Interest
 Evaluation
 Trial
 adoption
Five step adoption process
Awareness of the product but lack detailed
knowledge.
Curious seek more information.
Using the product on a test basis
Deciding to become a regular users.
The adoption model and the
marketing mix
Price – the model fits in with skimming.
Introduce at a high price to appeal to
innovators. Reduce price
Promotion – start by aiming the message at
innovators . Later , change the promotion to
appeal to the later groups.
Distribution – exclusive distribution for the
innovators . Intensive distributor to attract
later groups.
The adoption model
 Need  to develop strategies to move
  customers from awareness to adoption.
 Need to win over the innovators and early
  adopters(i.e. the trend setters)-unless they
  purchase the product it will fail
  commercially.
 Need to win over late customers in a cost
  effective way.
 Abhinav   bhamri
 4thsem
 Thank you!

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Product adoption and innovation

  • 2. Innovation  Ideas applied successfully in practice
  • 3.  If you wanna innovate…  You gotta design !
  • 4. A culture of innovation  Innovation no longer just happens in R&D  Innovation is a team sport.  Keep the consumer at the heart of what you do .  But don’t listen everything they say- use your intuition.  Listen to ideas , learn from failure
  • 9. Purpose?  The purpose of the workshop is to turn on your creativity and open your mind to new and exciting possibilities.  In these times we need to be creative and innovation to stay ahead of the curve and maintain our leading position.  The design and innovation workshop will provide you with the new tools and knowledge which you can use as inspiration in your daily work.  Get ready for a fun and playful day with a very serious learning experience that will move you!
  • 10. Innovators Young and well educated. High disposable income. Comfortable with new ideas. Able to understand and apply complex technical knowledge. Gain information from expert sources rather than from peers and social groups.
  • 12. A brief look at the program  Brands , innovation and design unleashing your creativity .  Mapping the customer journey  Brainstorming and ideation  Experience design  Lessons learned and how can I apply this knowledge.
  • 13. branding strategy design thinking culture of innovation
  • 14.  Design thinking is a process for practical, creativity resolution of problems or issues that looks for an improved future result .
  • 15. Design thinking  Inspiration>>>>>>>>  Implementation >>>>>>>>>>>>>  Ideation>>>>>>>>>>  It’s a cyclic process
  • 16. What is design thinking?  It’sa fluid but definable process involving several key comments.  Collaborative :  Working with people who share similar and dissimilar experiences to generate richer work.  Integrative:  Seeing the whole system and its many connection.
  • 19. The model of adoption process  Developed by Everett Rogers in 1962.  Concerns the spread of new innovative products through the market.  The adoption of new products proceeds after certain thought process.  The new product is adopted by different groups of people in sequence.
  • 21. New innovation products  Televisionintroduced in the 1930s.  Color television in the 1970s.  Video recorders in the 1970s.  Multi channel television in the 1980s090s.  DVD in the 1990s.  Flat screen television in the late 1990s.  High definition TV in the 2000s.
  • 22. Adoption process  The mental process through which an individual passes from first hearing about an innovation to final adoption.  Knowledge / awareness  Interest  Evaluation  Trial  adoption
  • 23. Five step adoption process Awareness of the product but lack detailed knowledge. Curious seek more information. Using the product on a test basis Deciding to become a regular users.
  • 24. The adoption model and the marketing mix Price – the model fits in with skimming. Introduce at a high price to appeal to innovators. Reduce price Promotion – start by aiming the message at innovators . Later , change the promotion to appeal to the later groups. Distribution – exclusive distribution for the innovators . Intensive distributor to attract later groups.
  • 25. The adoption model  Need to develop strategies to move customers from awareness to adoption.  Need to win over the innovators and early adopters(i.e. the trend setters)-unless they purchase the product it will fail commercially.  Need to win over late customers in a cost effective way.
  • 26.  Abhinav bhamri  4thsem  Thank you!