5. F i nal P r oj ect
M ar k et M anagement
GREEN TILES AND CERAMICS LTD
6. V i si on
W e ai m to be the pr efer r ed choice for i nter i or
buil di ng systems that pr ovide innovati ve desi gn
solutions
M i ssi on
OUR T eam is committed to del iver i ng a
super i or customer offer ing thr ough wor l d cl ass
pr ocesses
Slogan Gren Tile J u F els R ight
e s st e
L ogo
7. COMPANY PROFILE
Name of Business
Form of Business
Business operation
HE AD OFFICE
G .T . R oad G ujr anwala, P ak i stan
PRODUCTION SITE ( for Granite Tiles)
G .T . R oad K amok e, P ak istan
8. W hy we ar e expor ti ng ?
W hy we star t fr om UK ?
15. MARKE TING STRATE GY
Existing New
Market Penetration Product Development
Existing •Improve service (By giving 50 •Expand designs schemes
years warranty) and quality •Introduce new product (Le Porcelain
•Repositioning (Platinum))
Market Development Diversification
•Internationalizing & • Green Tiles is manufacturing a new tile
Globalization for exports, which is harder in strength
New • Expand abroad but can be mold/ pattern easily, and can
• Expand north-west of UK easily cut by
• Online shopping
16. SW OT A nalysi s
Str engths
• W or ld’s most advanced technol ogy is bei ng used
• W or k D el i ver y Scheme
• H igh Qual ity
• W i de R ange of pr oducts
• Ser vice
W eak nesses
• M anaged by for eign engineer s as ther e i s Unavai l abi l i ty of
sk i l l ed wor k man for ce
• W e sti ll got 60 % of P r oducti on Capaci ty.
17. Oppor tunities
• E xpansi on into the W or ld M ar k et
• R etail P ar tner ships
• I nter net shoppi ng
• F ur ther expl oiti ng the T i l e sector
• M ak e own chai n of r egional Stor es
T hr eats
• Sonex company is comi ng to G r ani te I ndustr y
• Over seas gr oups enter i ng the mar k et ( China’s D umpi ng )
• M anufactur er s ar e sti l l seek ing to l egal l y slow down the
penetr ati on of own br ands
18.
19. MARKE T SE GME NTATION
•Demographic
•In Psychographics
•In Behavioral
M A R K E T P OSI T I ONI NG
Target Marketing
20. Market Segmentation ( Areas of Applications)
Cinema
HotelsTheaters Houses
Restaurant
Shopping
centers Schools
Airports Offices
Gymnasiu Café
ms Hospitals Industries
21. •Geographic
•Demographic
Gender: Male, Female (because both have equal
participation)
Family life cycle: Every one
Social Class: Upper class, Middle Class
Education: No need
Occupation: All
•In Psychographics:
Personality: Quality Conscious people, who want to
decorate their living places as they want
•In Behavioral:
Benefits Desired: quality, operating life(50 year Warranty).
Low price
Usage Rate: Heavy users (as their living standards