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CONTACT:         Danielle Rhoades/Jessie duPont
                                                          Goodman Media, (212) 576-2700


       IHI LAUNCHES NATIONAL CAMPAIGN TO REDUCE MEDICAL HARM IN U.S.
          HOSPITALS, BUILDING ON ITS LANDMARK 100,000 LIVES CAMPAIGN

    IHI Estimates That 15 Million Incidents of Patient Harm Occur in U.S. Hospitals Each Year

Orlando, FL – December 12, 2006 – The Institute for Healthcare Improvement (IHI) today announced,
with the support of prominent leaders in American health care, a national campaign to dramatically
reduce incidents of medical harm in U.S. hospitals. The 5 Million Lives Campaign will ask hospitals to
improve more rapidly than before the care they provide in order to protect patients from five million
incidents of medical harm over a 24-month period, ending December 9, 2008. This represents a
continuation of the largest improvement effort undertaken in recent history by the health care industry.

The Campaign was announced by IHI President and CEO Donald Berwick, MD, MPP, speaking before
thousands of health care professionals attending the organization’s 18th National Forum, held in Orlando.
The new Campaign – which will be sponsored principally by America’s Blue Cross and Blue Shield
health plans – builds upon the success of the 100,000 Lives Campaign, in which 3,100 participating
hospitals reduced inpatient deaths by an estimated 122,000 in 18 months through overall improvement in
care, including improvement associated with six interventions recommended by the initiative.

Joining Dr. Berwick at his announcement were leaders of America’s Blue Cross and Blue Shield health
plans, the American Hospital Association (AHA), the American Nurses Association (ANA), the Centers
for Disease Control and Prevention (CDC), the Centers for Medicare & Medicaid Services (CMS) and the
Joint Commission on Accreditation of Healthcare Organizations (JCAHO), each pledging that their
organization will act as national champions and clinical advisors for the critical work ahead. Also present
on stage was Sorrel King, a patient safety activist whose daughter died from a medical error in 2001.

The 5 Million Lives Campaign will promote the adoption of 12 improvements in care (detailed below)
that can save lives and reduce patient injuries, and it aims to enroll even more hospitals than participated
in the previous Campaign.

“No one in health care can feel comfortable with the magnitude of infections, adverse drug events, and
other complications that hospital patients endure. Dozens of organizations and programs are now
working to reduce that toll. They deserve encouragement. This Campaign joins those efforts, and seeks
leverage and scale that our nation has never had before to make care safe - everywhere.” said Dr.
Berwick. “We can, and we will, equip all willing health care providers with the tools they need to make
the motto, “First, do no harm,” a reality.

IHI estimates that 15 million incidents of medical harm occur in U.S. hospitals each year. This estimate of
overall national harm is based on IHI’s extensive experience in studying injury rates in hospitals, which
reveals that between 40 and 50 incidents of harm occur for every 100 hospital admissions. With 37
                                                     1
million admissions in the United States each year (according to the AHA’s National Hospital Survey for
2005), this equates to approximately 15 million harm events annually - or 40,000 incidents of harm in
U.S. hospitals every day.

Several preeminent authorities on patient safety and health care improvement have reviewed and
endorsed this estimate and the Campaign’s aim. These include: Lucian Leape, MD, Adjunct Professor of
Health Policy at the Harvard School of Public Health; Brent James, MD, Executive Director of
Intermountain Healthcare’s Institute for Healthcare Delivery Research; Ross Baker, PhD, Professor of
Health Policy, Management and Evaluation at the University of Toronto, and David Bates, MD, Medical
Director of Clinical and Quality Analysis, Information Systems at Partners HealthCare System.

IHI defines “medical harm” as unintended physical injury resulting from or contributed to by medical
care (including the absence of indicated medical treatment) that requires additional monitoring, treatment
or hospitalization, or results in death. (Please consult www.ihi.org for a detailed definition of medical
harm.)

“The goal of protecting patients from five million incidents of medical harm in two years is ambitious, but
patients and families deserve no less,” said Campaign Manager and IHI Vice President Joe McCannon.
“We’re inspired to know that so many courageous hospitals and health care leaders share our commitment
to addressing this problem. This is the next big step in a major national effort to completely transform the
quality of the care Americans receive.”

An on-the-record teleconference with leaders of IHI to discuss the Campaign will be held on
Tuesday, December 12, at 11:00 am ET.

The 5 Million Lives Campaign aims to enlist 4,000 hospitals, challenging all to adopt up to 12 of the
following interventions – six of which were included in the 100,000 Lives Campaign and six of which are
new:

New interventions targeted at harm

    •   Prevent Methicillin-Resistant Staphylococcus Aureus (MRSA) infection...by reliably
        implementing scientifically proven infection control practices throughout the hospital
    •   Reduce harm from high-alert medications...starting with a focus on anticoagulants, sedatives,
        narcotics, and insulin
    •   Reduce surgical complications...by reliably implementing the changes in care recommended by
        the Surgical Care Improvement Project (SCIP)
    •   Prevent pressure ulcers...by reliably using science-based guidelines for prevention of this
        serious and common complication
    •   Deliver reliable, evidence-based care for congestive heart failure…to reduce readmissions
    •   Get Boards on board…by defining and spreading new and leveraged processes for hospital
        Boards of Directors, so that they can become far more effective in accelerating the improvement
        of care

The six interventions from the 100,000 Lives Campaign

    •   Deploy Rapid Response Teams… at the first sign of patient decline – and before a catastrophic
        cardiac or respiratory event.
    •   Deliver reliable, evidence-based care for acute myocardial infarction…to prevent deaths from
        heart attack.
    •   Prevent adverse drug events…by reconciling patient medications at every transition point in
        care.
                                                     2
•   Prevent central line infections…by implementing a series of interdependent, scientifically
        grounded steps.
    •   Prevent surgical site infections…by following a series of steps, including reliable, timely
        administration of correct perioperative antibiotics.
    •   Prevent ventilator-associated pneumonia…by implementing a series of interdependent,
        scientifically grounded steps.

There is no cost for hospitals to join the 5 Million Lives Campaign though there is an obligation to adopt
at least one intervention and an expectation of regularly reporting hospital profile and mortality data
throughout the Campaign.

For additional information on the new Campaign, or to register for the call on Tuesday, December
12, at 11:00 am – 12:00 pm ET, contact Jessie duPont at (212) 576-2700 x232 or
jdupont@goodmanmedia.com.

The 5 Million Lives Campaign is made possible through the generous leadership and support of
America’s Blue Cross and Blue Shield health plans. IHI also acknowledges the leadership and support of
the Cardinal Health Foundation, and the support of the Blue Shield of California Foundation, the Aetna
Foundation, Baxter International, Inc., and Abbott Point-of-Care. This initiative builds on work begun in
the 100,000 Lives Campaign, supported by Blue Cross Blue Shield of Massachusetts, the Cardinal Health
Foundation, the Rx Foundation, the Gordon and Betty Moore Foundation, The Colorado Trust, the Blue
Shield of California Foundation, the Robert Wood Johnson Foundation, Baxter International, Inc., The
Leeds Family, and the David Calkins Memorial Fund.

Scientific partners in this work are led by the American Heart Association (and its closely aligned Get-
With-The-Guidelines Program), the American College of Cardiology, American Society of Health-
System Pharmacists, the Association for Professionals in Infection Control and Epidemiology, the
Institute for Safe Medication Practices and The Society for Healthcare Epidemiology of America.
Additional Campaign partners include the Agency for Healthcare Research and Quality, American Health
Quality Association, Association of American Medical Colleges, National Business Group on Health,
National Patient Safety Foundation, VHA Inc., Premier Inc., National Quality Forum, Leapfrog Group,
National Rural Health Association, Ascension Health, Kaiser Permanente, Allina Hospitals and Clinics,
SSM Healthcare, the Society of Hospital Medicine, and the American Board of Internal Medicine.

As a result of the 100,000 Lives Campaign, joining other effective improvement efforts in American
health care, many patients have begun to enjoy a new standard of care. Participating hospitals have also
made great headway in delivering reliable care for Acute Myocardial Infarction, preventing adverse drug
events, and preventing surgical site and central line infections. Dozens of facilities have reported that they
have gone over a year without a Ventilator-Associated Pneumonia, a leading killer among all hospital-
acquired infections, demonstrating that this sort of complication is not inevitable. Hundreds of hospitals
have also now instituted rapid response teams, a relatively new concept that is saving lives.

                                                    ###

The Institute for Healthcare Improvement (www.ihi.org) is a not-for-profit organization leading the
improvement of health care throughout the world. Founded in 1991 and based in Cambridge, MA, IHI is
a catalyst for change, cultivating innovative concepts for improving patient care and implementing
programs for putting those ideas into action. Thousands of health care providers, including many of the
finest hospitals in the world, participate in IHI’s groundbreaking work.




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IHI LAUNCHES NATIONAL CAMPAIGN TO REDUCE MEDICAL HARM IN U.S. HOSPITALS, BUILDING ON ITS LANDMARK 100,000 LIVES CAMPAIGN

  • 1. CONTACT: Danielle Rhoades/Jessie duPont Goodman Media, (212) 576-2700 IHI LAUNCHES NATIONAL CAMPAIGN TO REDUCE MEDICAL HARM IN U.S. HOSPITALS, BUILDING ON ITS LANDMARK 100,000 LIVES CAMPAIGN IHI Estimates That 15 Million Incidents of Patient Harm Occur in U.S. Hospitals Each Year Orlando, FL – December 12, 2006 – The Institute for Healthcare Improvement (IHI) today announced, with the support of prominent leaders in American health care, a national campaign to dramatically reduce incidents of medical harm in U.S. hospitals. The 5 Million Lives Campaign will ask hospitals to improve more rapidly than before the care they provide in order to protect patients from five million incidents of medical harm over a 24-month period, ending December 9, 2008. This represents a continuation of the largest improvement effort undertaken in recent history by the health care industry. The Campaign was announced by IHI President and CEO Donald Berwick, MD, MPP, speaking before thousands of health care professionals attending the organization’s 18th National Forum, held in Orlando. The new Campaign – which will be sponsored principally by America’s Blue Cross and Blue Shield health plans – builds upon the success of the 100,000 Lives Campaign, in which 3,100 participating hospitals reduced inpatient deaths by an estimated 122,000 in 18 months through overall improvement in care, including improvement associated with six interventions recommended by the initiative. Joining Dr. Berwick at his announcement were leaders of America’s Blue Cross and Blue Shield health plans, the American Hospital Association (AHA), the American Nurses Association (ANA), the Centers for Disease Control and Prevention (CDC), the Centers for Medicare & Medicaid Services (CMS) and the Joint Commission on Accreditation of Healthcare Organizations (JCAHO), each pledging that their organization will act as national champions and clinical advisors for the critical work ahead. Also present on stage was Sorrel King, a patient safety activist whose daughter died from a medical error in 2001. The 5 Million Lives Campaign will promote the adoption of 12 improvements in care (detailed below) that can save lives and reduce patient injuries, and it aims to enroll even more hospitals than participated in the previous Campaign. “No one in health care can feel comfortable with the magnitude of infections, adverse drug events, and other complications that hospital patients endure. Dozens of organizations and programs are now working to reduce that toll. They deserve encouragement. This Campaign joins those efforts, and seeks leverage and scale that our nation has never had before to make care safe - everywhere.” said Dr. Berwick. “We can, and we will, equip all willing health care providers with the tools they need to make the motto, “First, do no harm,” a reality. IHI estimates that 15 million incidents of medical harm occur in U.S. hospitals each year. This estimate of overall national harm is based on IHI’s extensive experience in studying injury rates in hospitals, which reveals that between 40 and 50 incidents of harm occur for every 100 hospital admissions. With 37 1
  • 2. million admissions in the United States each year (according to the AHA’s National Hospital Survey for 2005), this equates to approximately 15 million harm events annually - or 40,000 incidents of harm in U.S. hospitals every day. Several preeminent authorities on patient safety and health care improvement have reviewed and endorsed this estimate and the Campaign’s aim. These include: Lucian Leape, MD, Adjunct Professor of Health Policy at the Harvard School of Public Health; Brent James, MD, Executive Director of Intermountain Healthcare’s Institute for Healthcare Delivery Research; Ross Baker, PhD, Professor of Health Policy, Management and Evaluation at the University of Toronto, and David Bates, MD, Medical Director of Clinical and Quality Analysis, Information Systems at Partners HealthCare System. IHI defines “medical harm” as unintended physical injury resulting from or contributed to by medical care (including the absence of indicated medical treatment) that requires additional monitoring, treatment or hospitalization, or results in death. (Please consult www.ihi.org for a detailed definition of medical harm.) “The goal of protecting patients from five million incidents of medical harm in two years is ambitious, but patients and families deserve no less,” said Campaign Manager and IHI Vice President Joe McCannon. “We’re inspired to know that so many courageous hospitals and health care leaders share our commitment to addressing this problem. This is the next big step in a major national effort to completely transform the quality of the care Americans receive.” An on-the-record teleconference with leaders of IHI to discuss the Campaign will be held on Tuesday, December 12, at 11:00 am ET. The 5 Million Lives Campaign aims to enlist 4,000 hospitals, challenging all to adopt up to 12 of the following interventions – six of which were included in the 100,000 Lives Campaign and six of which are new: New interventions targeted at harm • Prevent Methicillin-Resistant Staphylococcus Aureus (MRSA) infection...by reliably implementing scientifically proven infection control practices throughout the hospital • Reduce harm from high-alert medications...starting with a focus on anticoagulants, sedatives, narcotics, and insulin • Reduce surgical complications...by reliably implementing the changes in care recommended by the Surgical Care Improvement Project (SCIP) • Prevent pressure ulcers...by reliably using science-based guidelines for prevention of this serious and common complication • Deliver reliable, evidence-based care for congestive heart failure…to reduce readmissions • Get Boards on board…by defining and spreading new and leveraged processes for hospital Boards of Directors, so that they can become far more effective in accelerating the improvement of care The six interventions from the 100,000 Lives Campaign • Deploy Rapid Response Teams… at the first sign of patient decline – and before a catastrophic cardiac or respiratory event. • Deliver reliable, evidence-based care for acute myocardial infarction…to prevent deaths from heart attack. • Prevent adverse drug events…by reconciling patient medications at every transition point in care. 2
  • 3. Prevent central line infections…by implementing a series of interdependent, scientifically grounded steps. • Prevent surgical site infections…by following a series of steps, including reliable, timely administration of correct perioperative antibiotics. • Prevent ventilator-associated pneumonia…by implementing a series of interdependent, scientifically grounded steps. There is no cost for hospitals to join the 5 Million Lives Campaign though there is an obligation to adopt at least one intervention and an expectation of regularly reporting hospital profile and mortality data throughout the Campaign. For additional information on the new Campaign, or to register for the call on Tuesday, December 12, at 11:00 am – 12:00 pm ET, contact Jessie duPont at (212) 576-2700 x232 or jdupont@goodmanmedia.com. The 5 Million Lives Campaign is made possible through the generous leadership and support of America’s Blue Cross and Blue Shield health plans. IHI also acknowledges the leadership and support of the Cardinal Health Foundation, and the support of the Blue Shield of California Foundation, the Aetna Foundation, Baxter International, Inc., and Abbott Point-of-Care. This initiative builds on work begun in the 100,000 Lives Campaign, supported by Blue Cross Blue Shield of Massachusetts, the Cardinal Health Foundation, the Rx Foundation, the Gordon and Betty Moore Foundation, The Colorado Trust, the Blue Shield of California Foundation, the Robert Wood Johnson Foundation, Baxter International, Inc., The Leeds Family, and the David Calkins Memorial Fund. Scientific partners in this work are led by the American Heart Association (and its closely aligned Get- With-The-Guidelines Program), the American College of Cardiology, American Society of Health- System Pharmacists, the Association for Professionals in Infection Control and Epidemiology, the Institute for Safe Medication Practices and The Society for Healthcare Epidemiology of America. Additional Campaign partners include the Agency for Healthcare Research and Quality, American Health Quality Association, Association of American Medical Colleges, National Business Group on Health, National Patient Safety Foundation, VHA Inc., Premier Inc., National Quality Forum, Leapfrog Group, National Rural Health Association, Ascension Health, Kaiser Permanente, Allina Hospitals and Clinics, SSM Healthcare, the Society of Hospital Medicine, and the American Board of Internal Medicine. As a result of the 100,000 Lives Campaign, joining other effective improvement efforts in American health care, many patients have begun to enjoy a new standard of care. Participating hospitals have also made great headway in delivering reliable care for Acute Myocardial Infarction, preventing adverse drug events, and preventing surgical site and central line infections. Dozens of facilities have reported that they have gone over a year without a Ventilator-Associated Pneumonia, a leading killer among all hospital- acquired infections, demonstrating that this sort of complication is not inevitable. Hundreds of hospitals have also now instituted rapid response teams, a relatively new concept that is saving lives. ### The Institute for Healthcare Improvement (www.ihi.org) is a not-for-profit organization leading the improvement of health care throughout the world. Founded in 1991 and based in Cambridge, MA, IHI is a catalyst for change, cultivating innovative concepts for improving patient care and implementing programs for putting those ideas into action. Thousands of health care providers, including many of the finest hospitals in the world, participate in IHI’s groundbreaking work. 3