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Twitter


                  “THE
            FASTEST, SIMPLEST
            WAY TO STAY CLOSE
             TO EVERYTHING
            YOU CARE ABOUT.”

Ashley Balchunas, Tommy Botsaris, Allison Bradley, Kenny Ng
History of Twitter

 Started off as podcasting company Odeo
   Apple’s iTunes podcast

 Jack Dorsey: big idea of streaming SMS
 Twttr
 March 21,2006 – July 2006
   “just setting up my twttr”
Jack Dorsey on the Founding of Twitter

 http://www.businessinsider.com/jack-dorsey-story-
 of-twitter-2010-11
Twitter’s Logo
What is Twitter?

 A real-time information network that allows you to
  connect to stories and people that interest you
 You don’t have to tweet to use twitter
 As of July 1, 2012, twitter had 517 million accounts,
  making it the second largest social networking site
Where is Twitter used?
What is Twitter used for?

 Pointless babble– 40%
 Conversational – 38%
 Pass-along value – 9%
 Self-promotion – 6%
 Spam – 4%
 News – 4%
Who uses Twitter?

 Twitter is used mainly by older adults
 Women use twitter more than men
 Celebrities
 Companies
How to use Twitter

 Users can connect with each other using the @
  symbol followed by their username
 Posts are grouped together by hashtags, (#) which
  create trending topics
 Users can retweet others tweets by using RT
Most Popular Twitters
Technology

 Twitter uses open source software
 Open source software “offers a speedy way to develop
  software”
 “It is made available to the whole community”
 It’s free
Benefits of using Twitter

 Everything happens in real-time
 Readily accessible, easy to use
 Stay updated with current events
 Quickly find up to date news
 Businesses
   Brand Awareness

   Reach many people

   No cost
Risks of Twitter

 Personal safety
 Job security
 Hacking
 Publicity
 Content
 Businesses
   Can experience mass “unfollowing”
How Twitter is Changing

 Twitter is shifting from being a real-time information
  utility to more of a global media outlet
 Twitter has begun to restrict its open API
  (Application Programming Interface)
 Cut off third-party developers
The Future of Twitter

 Twitter’s future lies in capturing more user attention
 by using features like “expanded tweets”
New Partnerships

 While Twitter has cut ties with developers they have
 started to make new partnerships with the likes of
 NASCAR and NBC during the Olympics
Certified Products Program

 The Certified Products Program highlights the best
  products and services to thrive on Twitter
 Twitter is mainly focusing on the three categories
  engagement products, analytics products, and data
  reseller products
 The partners of the “Certified Products Program”
  include Attensity, Crimson
  Hexagon, Dataminr, Datasift, ExactTarget, Gnip, Ho
  otSuite, Mass Relevance, SocialFlow, Sprinklr, and
  Topsy
Questions

 Do you think that the benefits outweigh the risks for
  businesses using Twitter? Would you recommend a
  business creating a Twitter account?
 Do you think it is a good idea for Twitter to change
  from a real time information utility to a global media
  outlet?
 For those of who have a public Twitter account, are
  you concerned with privacy issues you may be faced
  with?

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Twitter Presentation

  • 1. Twitter “THE FASTEST, SIMPLEST WAY TO STAY CLOSE TO EVERYTHING YOU CARE ABOUT.” Ashley Balchunas, Tommy Botsaris, Allison Bradley, Kenny Ng
  • 2. History of Twitter  Started off as podcasting company Odeo  Apple’s iTunes podcast  Jack Dorsey: big idea of streaming SMS  Twttr  March 21,2006 – July 2006  “just setting up my twttr”
  • 3. Jack Dorsey on the Founding of Twitter  http://www.businessinsider.com/jack-dorsey-story- of-twitter-2010-11
  • 5. What is Twitter?  A real-time information network that allows you to connect to stories and people that interest you  You don’t have to tweet to use twitter  As of July 1, 2012, twitter had 517 million accounts, making it the second largest social networking site
  • 7. What is Twitter used for?  Pointless babble– 40%  Conversational – 38%  Pass-along value – 9%  Self-promotion – 6%  Spam – 4%  News – 4%
  • 8. Who uses Twitter?  Twitter is used mainly by older adults  Women use twitter more than men  Celebrities  Companies
  • 9. How to use Twitter  Users can connect with each other using the @ symbol followed by their username  Posts are grouped together by hashtags, (#) which create trending topics  Users can retweet others tweets by using RT
  • 11. Technology  Twitter uses open source software  Open source software “offers a speedy way to develop software”  “It is made available to the whole community”  It’s free
  • 12. Benefits of using Twitter  Everything happens in real-time  Readily accessible, easy to use  Stay updated with current events  Quickly find up to date news  Businesses  Brand Awareness  Reach many people  No cost
  • 13. Risks of Twitter  Personal safety  Job security  Hacking  Publicity  Content  Businesses  Can experience mass “unfollowing”
  • 14. How Twitter is Changing  Twitter is shifting from being a real-time information utility to more of a global media outlet  Twitter has begun to restrict its open API (Application Programming Interface)  Cut off third-party developers
  • 15. The Future of Twitter  Twitter’s future lies in capturing more user attention by using features like “expanded tweets”
  • 16. New Partnerships  While Twitter has cut ties with developers they have started to make new partnerships with the likes of NASCAR and NBC during the Olympics
  • 17. Certified Products Program  The Certified Products Program highlights the best products and services to thrive on Twitter  Twitter is mainly focusing on the three categories engagement products, analytics products, and data reseller products  The partners of the “Certified Products Program” include Attensity, Crimson Hexagon, Dataminr, Datasift, ExactTarget, Gnip, Ho otSuite, Mass Relevance, SocialFlow, Sprinklr, and Topsy
  • 18. Questions  Do you think that the benefits outweigh the risks for businesses using Twitter? Would you recommend a business creating a Twitter account?  Do you think it is a good idea for Twitter to change from a real time information utility to a global media outlet?  For those of who have a public Twitter account, are you concerned with privacy issues you may be faced with?