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FACT 1 Companies and employees
are ﬂocking to the Social Enterprise • 83% of companies use at least one social technology (McKinsey 2013) • Social software will be important or somewhat important to 86% of organizations in 3 years from now (MIT 2012) • Social technologies are employed by 79% of organizations (Gartner 2013)
FACT 2 It’s a new
paradigm that millenials expect and demand • By 2025 75% of workers will be millenials. 45% of them would trade salary for mobility (IBM) • Millenials are disrupting the workplace. They are mobile, connected. transparent. They collaborate and multitask (Forrester) • Millenials don’t like hierarchies, boundaries, privacy, command & control
FACT 3 Social enterprise means
introducing social software. Deploy it & they will come • 81% of the budget goes to platform implementation in organizations with 80k+ employees • 50%+ organizations have no formal or informal community management Source: Digital Workplace Report 2013
FACT 4 Once you get
started, employees won’t ever be able to live without it • “Did you know that social software is having a dramatic impact on the way people work? It's true. Today, social software is fundamental to real work getting done” (IBM) • “Hundreds of companies have been using social collaboration in largescale deployments for years and reporting sizable, measurable beneﬁts” (Jive) • PUT ANY OTHER VENDOR YOU LIKE HERE…….
FACT 5 Your efﬁciency, productivity
and proﬁtability will never be the same again • 90% of executives whose companies use social tools report measurable beneﬁts • Social software can unlock $900 – $1300 B value in 4 sectors • Social Enterprise saves knowledge workers 28h / week and improves their productivity 20-25% Source: McKinsey 2012-2013
Back to Reality • Only
28% of knowledge workers actually use collaborative tools at least monthly • Gen Y won’t change workplace collaboration. The most active group is Gen X not Y. • Only 22% of social workers consider social software indispensable to get work done • 55% of social workers only uses one tool regardingless from the richness of platforms • 64% of organizations achieved relatively limited business benefits from E20 Source: Forrester Research
walking into a “ It’s
likeof skyscrapers, forest but they’re all empty ” The largest ghost city of the Enterprise
Where’s the problem with people?
• • • • • • Don’t have time Collaboration is not a priority Knowledge is power What’s in it for me? How can I retain control WTH…… is a WIKI?
What are orgs getting wrong?
• • • • • • It is not really about people Departmental ﬁefdoms and political turfs Knowledge stocks vs knowledge ﬂows Command & control vs Cultivate & coordinate Rewarding doesn’t include collaboration Transparency and openness are a chimera
Respect the fear Pushback on
being forced to change Fear of the unknown Comfort with the status quo No sense of future beneﬁt Roadblocks from individuals! Group habits Irrevocable change Practice & technology inseparable Roadblocks from groups! Roadblocks from the Organization! Culture Politics Inconsistency Time
What does a community manager
do? Multi-modal content creation Visible Actions On-going facilitation Moderation & reporting Communicate & let it evolve Back-channelling Promoting positive behavior Event planning and orchestration Keeping an ear to the ground Event follow-up Nurturing relationships Keeping people in the loop Evangelizing (also stakeholders) Drafting, content & discussions Programming with participants Monitoring & risolving disputes Mediating organization / members Behind the scene
Find and nurture your Jedi
knights! Community Manager’s Traits - Patience - Networking - Communication - Facilitation - Good party host - Marketing - Self Motivation - Workhaholic tendencies - Organization - Mediation - Passion - Be honest and trustworthy