The document discusses why business owners should use social media marketing. It notes that 30% of small-to-medium sized businesses currently use social media for marketing, but 60% do not. It then provides over 20 reasons why social media can benefit businesses, including branding, creating buzz, managing online reputation, establishing expertise, facilitating word-of-mouth marketing, building relationships, enabling communication, allowing small businesses to compete, expanding reach through networking, increasing traffic, improving searchability, lowering costs compared to traditional marketing, making the business more accessible, finding clients through relevant groups, explaining the business and showcasing it, and being outside the box compared to businesses that do not use social media. It encourages readers to use social media

1. Why business owners should be using social
media marketing
July/2016
by Leanne | Social Media Coaching |
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2. Hi, and welcome to my social media minute
this week. I have a very, very, very, very
important question to ask you.
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social media manager today!

3. Are you and your
business one of them?
Now, I think you’re probably thinking, “What is that?
What is one of them? ”
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4. Who and what one of them is
30% of people owning businesses, small to
medium business owners, are using social media
for their marketing.
60% of business owners are not using social
media for their business.
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social media manager today!

5. Well, whatever the case is, let me share with you today on this social
media Live a few reasons why you should be using social media.
You ready? Of course you are.
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social media manager today!

6. The first reason is branding. When you use social media to let the world
know about your brand, you’re creating a recognizable product that people
can actually relate to.
Branding
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7. Create a buzz
Get people talking about your brand and your services in a way that’s beneficial to your
business.
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8. Online reputation
People today are going to get online and vent or have their opinion on what your business is
doing, so it’s extremely important that you actually keep an eye on what other people are
saying about you and your brand, and fix those issues if you can.
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social media manager today!

9. Establish yourself as an expert
You want people saying, “You know, that business owner knows exactly
what I need, you want people to know that you are the expert in your space,
that you are actually respected in your niche.
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10. Word of mouth marketing
76% of people use their
mobile devices to find
your local business, and
whilst their looking for
your local business, 76%
of them actually purchase.
People like to trust those
that they’re connected
with, and will often ask
their friends and family,
“Have you used, or do you
know?”
People will share who and
what they’ve experienced,
word of mouth marketing
is the only form of
marketing, and it’s like
steroids when you use
social media.
Customers need to create trust with you before purchasingsocialmediaspecialist.com.au | copywright 2016 | become a
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11. Build relationships
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Trust
Relationships
Being able to build trust, customer
relations, relations with people
before you even get to know them
is very important.
You build relationships with people and you become more personable, like
we are connecting now.
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12. Lines of communication
Just recently, Facebook has allowed us to download our icon, and it’s scan
able, so that people can communicate directly from whatever platforms that
we use. That means that you can put this little icon onto your Facebook
page, you can put it onto your website, and people can message you
straight away. That means that they communicate with you instantly. How
cool is that?
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13. Small businesses can compete in the big space
Yay! Finally, we don’t have to worry about the big competitors. We can use social
media to compete, and get our word out there, and you know, if you know how to,
you can hijack their clients.
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social media manager today!

14. Social Media Networking
Social media networking is a potential platform for clients all over the
globe. If you’re looking at expanding your product or your services or going
online, well, you could use social media for that.
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15. Get anywhere from 100,000 to
1,000,000 viewers.
Yahoo! Buzz
I’ve got a client who told me yesterday that they went from
300 Instagram followers to 31,000. Oh, my god. Do you
know that’s just amazing? all they did was increase the
hashtags by one. One hashtag, and they had that many
followers. So just think about how much traffic you can
get.
“
Great traffic
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social media manager today!

16. Increase your likability
If you’re putting your social media platforms and icons onto your website,
onto your blog, it’s creating a thing called link juice, which is really good for
your social media search engine optimization. It helps search engines find
you. If you were to type in your name, on Google, LinkedIn, if you have a
LinkedIn profile, will probably come up first.
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social media manager today!

17. Cheaper than traditional forms of marketing
Now, I’m not dishing any other sort of media. I’m just saying, it’s cheaper. A lot cheaper.
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social media manager today!

18. Your company is more accessible
People can communicate with you.. You can have a direct conversation in a
specific niche. You can join groups.
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social media manager today!

19. A way to find clients
You can go out and join groups
that are already there.
If you’re in the fitness industry,
you can join Mums with bubs
looking for weight loss, and
whatever.
Just have a look at how many
different groups are out there
and be proactive in taking
actionable steps to get your
brand amongst those potential
clients.
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20. It’s a way to explain yourself
A way to showcase your brand, your products, your staff, behind the scenes.socialmediaspecialist.com.au | copywright 2016 | become a
social media manager today!

21. So think about being a business owner outside of the box. Don’t be a business owner
that’s stuck in a box and that doesn’t know how to get your potential clients.
Don’t be a business owner in the 63% that aren’t using social media. Be one of the 33%
that’s powering through and getting all those leads and sales, and using social media to
your advantage. I hope you’ve enjoyed this social media minute, the Live video is below,
I was having a great time recording this, and showing that I am authentic,. If you’ve got
any questions, leave them in the box below. Ha, excuse that for a play on words. But
leave them in the comment section below and I’ll get back to you. Thanks for connecting
with me today, and if you want to know any other way to, you know, be outside the box,
contact us. Ciao for now.
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social media manager today!

22. For More Information about
Becoming a Social Media Manager
Go to
www.socialmediaspecialist.com.au
Facebook.com/socialmediaplus
Twitter: @leannepeard
Snapchat: @peardie
Instagram: leannepeard
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social media manager today!