For an effective Digital Marketing Plan an intergrated approach which takes in multi channels will deliver the best results

1. Integrated Strategies Maximize Your On-Line Opportunities

2. What is an Integrated Strategy An Integrated strategy is a strategic approach of using multiple channels to drive and or influence traffic / people This can be both online & offline

3. Marketing Channel Options Print TV Magazine Radio

4. Key Words to Leverage RELEVANCE &INFLUENCE

5. What Does this Mean! What Drives Search Engines Relevance Paid Advertising What drives Social Media Relevance and Influence Paid Advertising

6. Potential Integrated View PPC Off-Line SEO Email Social Media

7. Getting Your Message Right! Without split ad testing and multivariable testing you are just guessing what works or what doesn’t work. Most companies can’t get their internal messages right, so how can they get their Client communications right! TEST, TEST, TEST Measure and Modify!

8. Engage Your Audience with Well Written Headlines WOW Relates To them engage create action calls to

9. Know What To Track & Measure Analytics are only valuable if you know what to track and the importance or impact of that measurement!

10. WORLDS TOUGHEST JOB! Marketing Manager or Marketing Director

12. Landing PG – Adult Halloween Costumes

13. Landing Pg – Sexy Adult Halloween Costumes

17. Results 3 Week ROI PPC CTR average over 6 weeks 14.1% 800+ people to site per day 40% was referral traffic, using FaceBook & Yahoo Answers Bundled & Tested PPC & SMO strategies 6 weeks since going LIVE! $87,376.43 Revenue

18. Pres-Launch Landing Page

19. Micro Site

29. Questions!