1. Store Electronic Systems - 39, rue de Montigny - 95100 Argenteuil - FRANCE
Limited Liability Company (SA) with capital of EUR 23,233,984 - RCS Pontoise 479 345 464 - Siret 479 345 464 00032
- APE 2630Z
Phone: + 33 (0)1 34 34 61 61 - Fax. : + 33 (0)1 34 34 61 62 - www.store-electronic-systems.com
Press Release Paris, September 10, 2014
Store Electronic Systems (SES)
welcomes the adoption of the NFC standard by Apple and
speeds up the generalization of NFC in its electronic labels
Store Electronic Systems, the leading worldwide provider of electronic labeling solutions for
retailers welcomes the arrival of the iPhone 6 equipped with NFC technology. Apple's
adoption of the benchmark "contactless" technology (Near-Field-Communication) NFC as the
de facto standard for mobile payments validates the strategic choices made by SES some 2
years ago.
By launching the first HD dynamic interactive electronic label equipped with NFC technology
in the fall of 2012, SES asserted its dual vision:
The physical store will become a connected and interactive environment, able to
provide more information and services to consumers at the shelf edge and allow an
uninterrupted multi-channel shopping experience.
NFC technology, due to its ergonomic superiority and its security will prove to be the
dominant contactless technology for mobile payments, in retail, logistics and
transportation.
Joining other smartphone manufacturers already using the NFC standard (Samsung, LG,
Nokia, Motorola, Lenovo, Huwaei etc.), Apple, by its announcement made yesterday,
confirms the imminent generalization of NFC in smartphones (275 million NFC-ready
smartphones sold in 2013, i.e. already 18% of total sales).
Convinced by this dual vision, shared by many retailers, SES as leader of the connected
store, launched in 2012 an ambitious industrial and commercial program whose results
exceeded forecasts in just two years :
10 million NFC-tags produced by the end of 2014;
Close to 1000 "full-NFC" stores installed in Europe and Asia, including one country's
leading retailer already fully equipped with SES' NFC labels.
The launch of a dozen innovative projects around NFC electronic tags with major
retail customers of SES , across 3 continents.
With the launch of the iPhone 6, Apple has just confirmed NFC technology as the contactless
standard and one of the major technical bases of the Internet of Things (IoT).
All the conditions are now met for an explosion of applications and consumer uses based on
contactless technology by capitalizing on the millions of SES NFC-tags already present in the
stores. By simply touching the price label with their smartphone, the consumer will have
access to a great deal of information on the composition, origin and manufacturing of the
products. They will be able to geo-locate their shopping list and optimize their route around
the store, quickly find the new products that they are looking for and manage their shopping
basket while getting loyalty benefits and saving time thanks to the self-scanning mobile, etc.
At the same time, retailers will be able to offer to the brands various services such as
contextualized marketing, the integration of social media and cross and up-selling offers built
2. Store Electronic Systems - 39, rue de Montigny - 95100 Argenteuil - FRANCE
Limited Liability Company (SA) with capital of EUR 23,233,984 - RCS Pontoise 479 345 464 - Siret 479 345 464 00032
- APE 2630Z
Phone: + 33 (0)1 34 34 61 61 - Fax. : + 33 (0)1 34 34 61 62 - www.store-electronic-systems.com
Press Release Paris, September 10, 2014
into the loyalty systems. Other uses for retailers are also being developed to increase in-
store operational productivity (real-time planogram, optimized picking of 'drive' baskets, fast
identification of stock-outs, etc.)
The generalization of the NFC contactless standard in all smartphones now paves the way
for the connected store and to a new era for brick and mortar and retailers, brands and
consumers collaboration.
In line with its strategy, SES is in the process of expanding its production capacity to
generalize the use of the NFC standard to all its product lines.
Thierry Gadou, CEO of Store Electronic Systems, stated: "The SES teams, pioneers of
interactive electronic labels will long remember September 9, 2014. Apple's choice has
confirmed in full our vision and our industrial strategy of the large-scale integration of NFC
into our labels. The generalization of NFC now under way in smartphones and the potential
in terms of in-store customer interactivity are another great boost to the adoption of electronic
labels worldwide, particularly in North America and Asia. After public transportation passes,
security and access cards or the bank card which have introduced contactless NFC
technology into our everyday lives, the NFC electronic label will be a concrete example to the
consumer of the revolution under way of the internet of things."