My marketing portfolio, showcasing a small selection of paid, owned, earned and shared media created and produced by Arthur Catalanello. For additional details on my skills and experience in digital marketing and traditional marketing, please contact me.

1. ARTHUR CATALANELLO
Marketing Portfolio

2. CONTENTS
 Bio
 Paid media example
 Owned media example
 Earned media example
 Shared media example
 Summary
 Contact info

3. BIO
 I maximize the bang of the marketer’s buck! Here’s how…
 I’m a rare blend of left-brain analytical and right-brain creative. I’m a
marketer with extensive experience in market research,
communications strategy and execution, social media content and
management, project management, business analysis, sales support,
training and client relationship management.
 I’ve successfully measured the communications effectiveness of over
200,000 print and digital advertisements, in over 200 different
industry verticals and consumer segments (list:
http://bit.ly/ArthurCatalanelloClients), leading to increased sales and
demonstrated ROI.
https://www.linkedin.com/
in/arthurcatalanello

4. PAID MEDIA –VANGOE.COM
 Vangoe.com is a start-up competing
with eBay.
 Created and managed a targeted paid
Facebook ads campaign with a $2,000
budget to generate website clicks.
 Two sets of creative (traditional and
carousel style) ran for 17 days.
 Ads reached 260,154 people.
 Ads generated 5,411 website clicks.
 Cost per website click was $0.39.

5. OWNED MEDIA – HARVEY RESEARCH, INC.
 This blog post utilized a proprietary
database of advertisement readership
scores.
 Trends and normative data for
advertisement recall based on size
and color were analyzed.
 This post was the second part of a
two-part blog post shared on the
Harvey Research website
(harveyresearch.com).
 http://www.harveyresearch.com/the-
impact-of-size-on-advertisement-
recall/

6. EARNED MEDIA –THE AUGUST GROUP
 Created and organized earned media
campaign to promote a fundraiser for
The August Group
 Promotion involved press release,
flier and social media posts on
LinkedIn, Facebook andTwitter
 Tracey Aiello, leader ofThe August
Group, was interviewed by the 13
WHAM morning show as a result of
our promotional outreach.

7. SHARED MEDIA –THE MUSSAR INSTITUTE
 Managed social media forThe Mussar
Institute to promote virtual and in-
person events.
 Virtual event partnered with other
organizations to co-promote specific
posts as well as the virtual event.
Specific posts were shared by
individuals and partnering
organizations to drive participation.
 Social media efforts included a
Facebook page, a Facebook group, a
YouTube channel and twoTwitter
accounts.

8. EXPERIENCE SUMMARY
Website Blog Facebook Twitter LinkedIn
Instagram Pinterest Snapchat YouTube GooglePlus
Google Analytics Yelp Email Training/Speaking Research

9. EXPERIENCE SUMMARY
 Email & newsletters
 Social media (paid & organic)
 Marketing collateral (sales sheets & brochures)
 Content marketing (websites & blogs)
 Direct mail
 Video
 Research, metrics & analytics
 Additional details and work samples available upon request.

10. CONTACT INFO
 Arthur@ArthurCatalanello.com
 https://www.ArthurCatalanello.com
 https://www.linkedin.com/in/arthurcatalanello
 Cell: 585.261.5808