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The I in
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But people have questions
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Leaders are turning
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The I in Experience
7
Leaders are turning
to a new experience
model that increases
user participation–
cooperative
experiences.
Dating app Tinder is increasing
engagement by introducing
customized experiences into their
platform. But rather than collect
more information and heighten
behind-the-scenes customization,
the company released an interactive
series called “Swipe Night.” Users
participated in the time-boxed
experience, "swiping" to make
choices and advance the plot, and
could display those choices to start
conversations with potential dates.

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#TECHVISION2020 Technology Vision 2020 | accenture.com/technologyvision The I in Experience 7 Leaders are turning to a new experience model that increases user participation– cooperative experiences. Dating app Tinder is increasing engagement by introducing customized experiences into their platform. But rather than collect more information and heighten behind-the-scenes customization, the company released an interactive series called “Swipe Night.” Users participated in the time-boxed experience, "swiping" to make choices and advance the plot, and could display those choices to start conversations with potential dates.

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